NEWS

PUMA Golf Sets the Stage with Bold SHOWTIME Ignite Elevate 2 Golf Shoes

PUMA GOLF released today the SHOWTIME Ignite Elevate 2 golf shoe, a fearless footwear drop for golfers who embrace the moment and put on a show. Launching on one of the biggest stages in golf, the limited-edition shoes merge the Tour-proven performance of the Ignite Elevate 2 with a striking colorway inspired by the boldest moments in PUMA’s rich history across sports. The SHOWTIME Ignite Elevate 2 golf shoes belong to PUMA’s SHOWTIME Pack, a global collection of soccer, basketball, running and golf shoes ready to take on every stage in sports. The high-energy collection features mismatched pairs with neon hues of pink, purple and yellow in an expressive collision of color that is impossible to ignore.

Rickie Fowler, Gary Woodland and reigning U.S. Open champion J.J. Spaun will debut the SHOWTIME Ignite Elevate 2 Tour this weekend at Shinnecock Hills Golf Club.

Celebrate American Heritage. Elevate Your Putting

The KBS GPS USA 250th Limited Edition Putter Shaft honors 250 years of American history with a premium patriotic design built on the proven performance of the KBS Graphite Putter Shaft. Combining advanced graphite technology with a bold commemorative finish, this limited-edition release delivers both performance and collectability.

Bad Birdie Tees Up First-Ever Golf Footwear Collaboration with PAYNTR Golf

Bad Birdie, the modern golf apparel brand redefining style and self-expression on and off the course, today announced its first-ever entry into golf footwear through a collaboration with PAYNTR Golf, the fastest-growing performance footwear brand in the game. The partnership represents a significant milestone for Bad Birdie, expanding the brand beyond apparel into a new category and reinforcing its evolution into a complete, head-to-toe golf lifestyle brand.

 

BUSINESS

10 Golf Simulator Gifts That Will Make This Father’s Day a Major Win

From cutting-edge launch monitors to golf simulator screens, here are 10 standout golf simulator gift ideas from Ace Indoor Golf that are perfect for every golf-loving dad. These are limited-time offers, so shop now. Don’t Wait—These Deals Won’t Last. Most offers expire between June 15–24. Visit Ace Indoor Golf for more details.

AiSensor Announces GenPack Assembly Services Coming To Canada

AiSensor is pleased to announce GenPack Assembly Services in Hamilton, Ontario, a prestigious electronic manufacturing company, family owned and operated by Mr. Ken Blackley, general manager Liz Helm, and head of product development Caleb Chenoweth. AiSensor will be producing the world’s first force mat intended to be used directly under an indoor golf mat to measure balance, pressure, force, and speed in 3D real life, real time, real data.

Blue Tees Introduces Intelligence Tier with GAME 1.15.2, Unlocking AI-Powered Insights and Immersive Course Visualization

Blue Tees Golf today announced the release of GAME 1.15.2, introducing the Intelligence Tier, its most advanced app experience to date. The update brings together AI-powered performance insights, post-round analysis, and immersive course visualization to give golfers a smarter, more connected way to plan, play, review, and improve every round. At the heart of GAME 1.15.2 is the new Intelligence Tier, designed to expand the capabilities of the Blue Tees connected ecosystem. 

Big Max Blade Ip2 Named Best Lightweight Push Cart by My Golf Spy

Europe’s #1 golf bag and push cart brand BIG MAX is delighted to report that the BIG MAX Blade IP2 has been named ‘Best Lightweight Pushcart’ by My Golf Spy in their 2026 Buyer’s Guide. Winning top honours in the lightweight category, the expert testers gave special recognition for the Blade IP2’s folding mechanism that “…only took a matter of seconds,” and it’s Flat-Fold storage that was “…easy to transport and even easier to fold.” Alongside these lightweight, portable characteristics, the Blade IP2 was commended in the Expert Take category with, “…it’s stable, has plenty of storage, and is priced competitively.”

KBS Captures Victory at the Dow Championship

KBS delivered another winning performance on the LPGA Tour this week at the Dow Championship, as thevictorious team trusted PGI 80 shafts throughout their bags to conquer one of the premier team events in women’s golf. One member of the championship duo showcased complete confidence in KBS, gaming an incredible 14 KBS shafts throughout the bag, highlighting the unmatched consistency and feel trusted by the game’s best.

Leading Clubs Adopt Global Internship Initiative to Tackle Staffing Challenges and Build Future Leaders – as registrations opens for 2027 intake.

Leading golf clubs across the globe are turning to the 59club Academy Global Internship Initiative to address one of the industry’s biggest long-term challenges: seasonal staffing shortages and the development of future management talent. Launched by 59club in partnership with Global Talent Solutions, the program combines international placements, operational training, leadership development and industry certifications to create a sustainable talent pipeline for golf and hospitality venues worldwide.

 

PGA BUYING SUMMIT

Daily Special Events Strengthen Business Connections at the 2026 PGA Buying Summit

The 2026 PGA Buying Summit, hosted July 26-29 at the Omni PGA Frisco Resort & Spa, will complement its robust exhibits, education, and product discovery opportunities with a dynamic lineup of evening special events designed to continue conversations that help attendees build relationships, exchange ideas, and gain valuable industry insights. Open to all registered attendees, the Summit's special events program blends structured networking opportunities with organic social experiences, creating multiple daily touchpoints for meaningful connections among PGA of America Golf Professionals, buyers, manufacturers, industry leaders, influencers and media throughout the event.

Williams Athletic Club to Debut Spring/Summer 2027 Collection at the 2026 PGA Buying Summit

Williams Athletic Club, the women’s golf apparel brand redefining performance style on and off the course, today announced it will exhibit at the 2026 PGA Buying Summit, held July 28–30 at the Omni PGA Frisco Resort and the Home of the PGA of America. Williams Athletic Club joins more than 150 emerging and established brands presenting their newest lines to buyers from golf facilities, resorts, and retailers nationwide.

Performance Golf Named Official Coaching & Training Partner of the American Century Championship

The American Century Championship (ACC), celebrity golf’s most popular tournament, today named Performance Golf its Official Coaching & Training Partner.  For the ACC’s 37th annual edition at Edgewood Tahoe Golf Course, Performance Golf will provide a blend of instruction, leadership, and guidance from July 8-12 for golfers competing in the tournament as well as attendees looking to improve their game. Additionally, Performance Golf will be hosting an array of branding activations including interactive swing analysis stations, new product releases and demonstrations, putting contests, and broadcast integrations.

 

COURSES

How to Spend a Perfect Day at Wild Dunes Resort

An ideal golf day at Wild Dunes Resort near Charleston, S.C. starts out easy. Whether you’re staying at the quaint Boardwalk Inn or the vibrant Sweetgrass Inn, grab a coffee in the lobby and wander out back to the beach. Absorb the sunrise, get grounded, and relax for what’s next. Just steps from either hotel is the Harbor course. And since you’re about to hit the first tee there, check in at the pro shop then walk literally to the other side of the wall and grab a freshly made omelette at Woody’s Eatery. You’ll want some fuel so you can fully enjoy one of Tom Fazio’s first-ever course designs.

 
 

🎙️ FEATURED PODCASTS

Titleist GT, McLaren Golf & TaylorMade Ball Secrets With Golf Ball Guru Mike Fox

In this episode of Fits with the Founder, Club Champion Founder Nick Sherburne and Brad Syslo dive into some of the biggest topics in golf equipment right now. he guys discuss:

  • The new Titleist GTS drivers

  • The buzz around the McLaren Golf launch

  • A few golf industry topics they’re officially “tee’d off” about

  • Their favorite things around Memorial Day weekend

  • And an incredible interview with Mike Fox, the lead golf ball designer at TaylorMade Golf


“Finding Your Course: A Journey of Resilience, Purpose & the Power of Storytelling” with Tracy Hanso

A Story of Resilience on the Fairway – What if the greatest comeback wasn’t a perfect swing, but finding the courage to rewrite your own story? In our newest episode of The Traveling Golf Diva Podcast, Doris Muscarella sits down with the remarkable Tracy Hanson — LPGA Life Member, champion, author of Finding My Course, and founder of the Tracy Hanson Initiative. We explore her inspiring journey from pain to purpose, her powerful work mentoring athletes, and the healing power of storytelling both on and off the course — a conversation that will uplift every woman chasing her next chapter. LISTEN

 

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