Golf Business Network (GBN) is pleased to announce a new partnership with Crew by ClubUp, bringing an innovative staff scheduling and communication platform to its members in 2026. Crew, developed by ClubUp—a trusted technology provider for premier private clubs since 2017—is a cloud- and app-based solution designed specifically for golf and country clubs. Built with direct input from clubs across the United States and United Kingdom, Crew offers intuitive drag-and-drop scheduling, staff-led shift swaps with manager approval, real-time labor budgeting, team-wide messaging with push notifications, and seamless integration with all major tee sheets.

GolfN, the SportsFi app that rewards golfers for playing the game, closed out its inaugural year with strong participation, accelerating rewards redemptions, and sustained growth across a rapidly expanding global user base. As GolfN enters 2026, the company plans to build on its momentum with new features and integrations, including Apple Watch support, additional brand partnerships, and expanded ways for golfers to earn and spend points both on and off the course.

Youth on Course – the nonprofit organization providing youth with access to life-changing opportunities through golf, is opening pathways for youth to play the sport at a historic pace as it begins its twentieth year. The organization surpassed 4 million rounds played in 2024 and reached 5 million only eight months later in August 2025, the fastest growth period in its history. This momentum extends beyond rounds played to membership growth as well, with total membership increasing from 247,000 in 2024 to 394,000 in 2025, a nearly 60 percent year-over-year increase that is double the historical growth rate. These milestones are a testament to the organization’s reach and reflect the rising demand for youth access to golf. 

The PGA of America is activating PGA JobMatch to support staffing for its 2026 spectator championships, creating paid, short-term employment opportunities for local residents in Pennsylvania, Florida, and Minnesota. Applications are now open through February 10, 2026, connecting local talent with event vendors supporting three of golf’s most prestigious championships. Individuals living in or near host communities can register to potentially interview for positions before, during and after each championship from April through July 2026.

MGI Golf is proud to announce a two-year partnership with LPGA Tour athlete Hailee Cooper. This marks MGI’s first professional American athlete sponsorship and underscores the brand’s growing investment in competitive golf and the future of the walking game. Hailee Cooper will serve as an official MGI Golf brand ambassador throughout the 2026 and 2027 seasons as she makes her LPGA Tour debut in 2026.

The Club Foundation announces the 2025 Willmoore H. Kendall Scholars. The Willmoore H. Kendall Scholarship was established in memory of 1998 Club Management Association of America (CMAA) President Willmoore “Bill” Kendall, CCM. He was well-known for his heartfelt openness to mentoring aspiring professionals in the industry. Kendall was an ardent supporter of CMAA and dedicated countless hours as a Chapter and National volunteer. This highly competitive scholarship provides funding for club management professionals to complete all the professional development programs needed to obtain their Certified Club Manager (CCM) designation.

Today, Hally Leadbetter, in partnership with The Lasagna Box, announces the launch of BUNCHIES, the first product under their new wellness and lifestyle brand Happy Golfer. Blending performance nutrition with playful, golf-inspired packaging, BUNCHIES introduces a fresh take on how golfers fuel their body, and their game. BUNCHIES are vegan and gluten free energy balls developed with an expert nutritionist and lifelong golfers to deliver steady, sustained energy throughout all 18 holes. 

JC Golf, a premier golf course management company overseeing 18 distinguished courses across California, has partnered with Noteefy, the demand and revenue automation platform reshaping tee-sheet optimization and golfer engagement across the industry. Since implementing Noteefy, JC Golf has seen rapid and measurable success across its portfolio. More than 6,300 golfers served by the automated demand tools, creating over 314,000 searches for preferred tee times and enabling JC Golf to deliver improved access and a more seamless reservation experience.

R.org Sports is pleased to present the latest installments of PGA Professional Brendon Elliott’s bi-weekly golf column series, featuring comprehensive coverage of the 2026 PGA Tour season opener in Hawaii and continued analysis of golf’s evolving landscape through TGL and the newly announced WTGL. The latest columns include:

“The Starter: Sony Open Kicks Off 2026, Fall Schedule Revealed, and TGL Action Continues” (Published January 12, 2026)

John Deere, longtime sponsor of the annual Collegiate Turf Bowl conducted by the Golf Course Superintendents Association of America (GCSAA), has significantly increased the prize money going to the top 10 teams. The total prize purse will increase in 2026 from $10,000 to $78,000. The GCSAA Collegiate Turf Bowl, now in its 32^nd year.

Landscapes Golf Management – recognized among America’s most trusted operators of golf courses, country clubs and destination clubs – has been engaged to provide select services over multiple years to Bel-Wood Country Club (Morrow, Ohio), Falmouth Country Club (Falmouth, Mass.) and Fox Hollow Golf Club (Branchburg, N.J.). The three club operations have the opportunity to leverage Landscapes Golf Management’s best management practices, specifically centralized services such as accounting.

The United States Disabled Golf Association and the PGA of America announced today that the 2026 PING USDGA Championship will return to PGA Golf Club in Port St. Lucie, Florida, for the fourth consecutive year. It will be held April 26-29 on the Tom Fazio-designed Ryder Course. As part of the partnership, the PGA of America will serve as presenting sponsor of both the 2026 and 2027 editions of the adaptive golf championship. Registration for the USDGA Championship is now open and will run through Feb. 3.

Scarecrow, the new David McLay Kidd-designed golf course at Gamble Sands Resort in Brewster, Washington, has been named “Best New Public Course of 2025” by Golf Digest and the “Best New Resort Course” by Sports Illustrated. Scarecrow opened for public play on August 1, and after only being open 80 days in 2025, has wowed raters and guests with its stunning, fun-to-play layout overlooking the Columbia River Valley. The new Golf Digest honor comes 11 years after the world’s leading golf media brand named the property’s original Gamble Sands Course “Best New Public Course of 2014.”

As TGL presented by SoFi is in full swing for its highly anticipated second season, Pizá Golf emerges as a collaborative creative force behind the league’s evolution, unveiling new hole designs that elevate shotmaking, decision-making, and architectural storytelling to the forefront of the modern game. Designed by internationally acclaimed architect Agustín Pizá and the Pizá Golf design team, the latest additions to TGL challenge players not simply to execute shots, but to commit to ideas, trust intention, and embrace consequence.

Breakthrough Golf Alliance is calling on golf companies and industry professionals to join a movement that goes far beyond a single tournament. The Alliance Cup Charity Scramble, taking place Saturday, January 24th at Wekiva Golf Club, marks the official launch of a comprehensive year-long fundraising campaign designed to remove financial barriers for four exceptionally talented young golfers and one championship-caliber high school team.

This isn’t just another charity golf event. This is an opportunity for the golf industry to invest in the future of the sport by supporting the very players who represent its next generation.

PGA Golf Exhibitions, together with Buffalo Groupe LLC, an award-winning marketing collective for golf, hospitality, and real estate brands, today announced Drive for Show LIVE, a dynamic, celebrity and creator-driven programming series debuting at the PGA Show. Drive for Show LIVE brings together media personalities, celebrities, creators, PGA of America Golf Professionals, and brand leaders through a slate of original live events and activations. 

The Company will debut new Newton Fast Motion™️ fairway wood shafts, introduce dedicated hybrid shafts across all product offerings for the first time, and present refined 2026 versions of its existing Fast Motion driver and Motion™️ driver and fairway shafts. This expanded product lineup follows a strong 2025 performance for Newton Golf’s shaft business, highlighted by achieving the No. 1 selling shaft position for both drivers and fairway woods at Club Champion, one of the world’s largest professional club-fitting retailers.

PWittek Golf invites PGA Professionals, facility owners, and buyers to the Orange County Convention Center in Orlando, FL, for the 2026 PGA Show from January 20–23, 2026. Wittek will be giving away 2-2 day tickets to the 2026 Presidents Cup at Medinah. Enter to win when you visit Wittek Golf at Booth #2843 at the 2026 PGA Golf Show.

The biggest names in golf and club technology, foreUP, Clubessential, and BlueGolf, are returning to the PGA Show with a shared presence at Booth #3501. Attendees can explore how connected technology is helping facilities modernize operations, elevate the golfer and member experience, and gain clearer visibility into performance. Bringing together solutions built for public courses, private clubs, and tournament organizers, the Booth #3501 exhibit highlights innovation across booking, operations, engagement, reporting, and tournaments, with several sneak peeks planned for this year’s show.

FlightScope proudly returns for its 22nd consecutive appearance at the PGA Show in Orlando from January 20-23. As a trailblazer shaping modern golf launch monitoring for more than two decades, FlightScope will showcase its latest groundbreaking innovations designed to elevate player performance to new heights, empower coaches and democratize access to professional-grade, trusted performance data for golfers everywhere. Attendees can experience FlightScope’s patented technology firsthand through live, hands-on demonstrations during PGA Show Demo Day and at the FlightScope exhibition booth.

FENIX SPORTIER, the elevated athleisure accessories brand responsible for launching “The Visor” will be participating at the PGA Show in Orlando as a first-time vendor after having achieved tremendous organic growth in the green-grass space. Recognized for bringing the highest level of style and luxury to players and fans of all sports, the brand was established in 2018 by former Barbie Marketing and luxury footwear brand exec Lauren Bruksch.

DrinkTanks, a premium drinkware and barware brand known for its performance-driven design and customization capabilities, will showcase its latest golf-focused innovations at the 2026 PGA Show. DrinkTanks will exhibit at Booth #7751, introducing four new customizable products developed specifically for golf shops, resorts, and green-grass retailers. DrinkTanks will debut four new product offerings aimed at expanding premium merchandising and gifting opportunities within the golf channel. These include a fully custom cooler, a fully custom can sleeve, full-wrap decoration capabilities, and a travel keg, allowing clubs and retailers to create branded drinkware programs tailored to member events, tournaments, outings, and retail sales.

The International Network of Golf will host the Hal Sutton Makefield Putters Presentation and Reception at the 2026 PGA Show on Wednesday, Jan 21 at the Orange County Convention Center. The two-part program begins at 3 pm in Room 312-A, followed by a reception in ClubING, Room 312-B at 3:30 pm in the Media Center. All ING members, and members of the media covering the PGA Show, are invited to attend both sessions.

For just the fourth time since 1987, The Big West Women’s Golf Championship will be played in Hawai‘i from April 18–21, 2026. Kā‘anapali Golf Courses and the University of Hawai‘i will host nine Big West teams (45-player field) across three days of stroke play competition featuring 18 holes per day. Both the conference title and league’s automatic berth into the NCAA Regional field are at stake. Standout individual and team performers can also earn at-large NCAA Regional selections.

GenTeal Apparel, a premium men’s clothing company founded in Oxford, Ms., is making its fourth appearance at the PGA Merchandise Show this year. The Orange County Convention Center in Orlando, Fl. will host GenTeal and more than 1,000 exhibitors for the premier event on the golf industry’s calendar. This marks a turning point for the men’s lifestyle brand as they continue to build on connections and share new apparel styles at Booth 7889 on the show floor.

AuraWell, a sister company of MagnaWave, will officially debut at the 2026 PGA Show, January 21–24 at the Orange County Convention Center. Showcasing the first-and-only FDA-cleared Class II high-powered frequency therapy  device, AuraWell introduces a cutting-edge wellness technology designed for golfers who want to play more, feel better, and extend their time on the course without changing their routine. Visit Booth #1390 to experience it firsthand.

PGA Professional Heather King from Emerald Isle Golf Course teaches a simple drill for improving distance control on the greens. Be sure to check out @TheSCGA on YouTube for more SCGA Swing. Learn More from Heather King here.

Are you ever nervous on the first tee? It’s not necessarily a bad thing as long as you’re prepared to deal with it. In this video Brian Hughes, PGA Master Professional in Instruction and Golf Program Director at Keiser University College of Golf, demonstrates a couple of steps that might help you get prepared for your first tee. WATCH

The Quiet Please Golf Podcast is proud to announce Episode #109, featuring special guest co-host Jake Stoutland, a Philadelphia-based golf influencer and content creator known for his immersive course deep dives and storytelling approach to golf media.

The episode, titled “Course Reviews, Eagles Playoff Pain, and LIV Updates with Jake Stoutland,” offers listeners a fresh perspective on golf content creation, Philadelphia sports culture, and the intersection of traditional golf media with the new generation of digital storytelling. WATCH