
NEWS
Golfmanager and Swoop Golf Partner to Bring AI Concierge and Robotic Delivery to Golf Clubs
Golfmanager, the AI-Core Golf Operating System redefining how golf clubs operate, optimize, and grow, has announced a strategic integration with Swoop Golf, an AI concierge platform for golf resorts, destination properties, and private clubs. The partnership is live in an active pilot at two properties: Carden Park in the UK and Salgados Golf Club in Portugal. The pilots mark the first time robotic ground delivery and drone fulfillment have been connected directly to a golf management platform’s tee sheet.
Dormie Network Completes Research Collaboration That Yields Breakthrough for Pest Management
Dormie Network, a national network of private destination golf clubs, has announced the completion of a collaborative, multi-year field research test that has yielded breakthrough results to treat one of the most troublesome pest infestations plaguing golf courses across the country. At Dormie Club, a Dormie Network property located in West End, N.C., the club partnered with Syngenta to explore new ways to treat plant-parasitic nematodes.

BUSINESS
Sunday Golf Enters Indoor Golf Game With New Simmy Bag
Sunday Golf is introducing the Simmy Indoor Golf Bag, a premium golf bag designed specifically for indoor golf simulators. Built for golfers who have easy access to an indoor simulator, the Simmy combines the organization and functionality of a traditional golf cart or staff bag with features designed specifically for indoor play. The Simmy bag is notably equipped with a dedicated side phone holder designed to be a training aid so golfers can record and review their swing along with dual cupholders to keep multiple beverages handy.
For Golf & Country’s Flag Art Tops This Year’s Gift Lists
Finding the perfect gift for the golfer in your life who seemingly has it all can be a yearly challenge. Enter this year’s solution: For Golf & Country, a brand built at the intersection of the game of golf and American pride, whose handcrafted American flags made entirely from upcycled golf equipment are set to top high-end golf gift lists this year. Each decorative flag transforms thirteen retired golf clubs into the stripes and fifty reclaimed golf balls into the stars.
Annual Youth on Course Online Auction Returns
Youth on Course – the nonprofit organization providing youth with access to life-changing opportunities through golf – announced the return of its annual Online Auction beginning Nov. 8 through Nov. 11, offering supporters the opportunity to bid on exclusive golf destinations, luxury travel packages and VIP experiences while supporting the next generation of golfers. Among this year’s marquee offerings is a return of the highly sought-after Sand Hills Golf Club package, enhanced with an experience at Dismal River Club.

PEOPLE
GOLFTEC Enterprises Names Nick Clearwater Chief Operating Officer in Four Leadership Promotions Across GOLFTEC and SKYTRAK
GOLFTEC Enterprises, the parent company of GOLFTEC and SKYTRAK, today named Nick Clearwater its Chief Operating Officer and Head of Innovation, one of four promotions that put leaders with roots across the entire golf business in charge of operations, product, SKYTRAK and marketing. Chris Koske is the new Chief Product Officer, Ryan Liberty becomes Executive Vice President and Chief Revenue Officer of SKYTRAK, and Brad Thorberg is now Senior Vice President of Marketing for both brands. All four appointments are effective immediately.
Eamon Lynch Sits Down with Jay Monahan in His Final Interview as Commissioner
Golf Channel announced the premiere of Eamon Lynch Has Questions – a new, in-depth interview program headlined by Golf Channel host/contributor and Golfweek columnist Eamon Lynch – featuring an exclusive interview with PGA Tour Commissioner Jay Monahan, airing Thursday, November 5, at 6 p.m. ET. In the premiere episode, Lynch sits down with Monahan to discuss the outgoing commissioner’s tenure with the PGA Tour, covering a wide variety of topics and pivotal moments from Monahan’s 10-year commissionership.
Charley Hull, Lottie Woad and Sei Young Kim Headline Latest Commitments to The ANNIKA
Tournament officials announced several of the world’s top-ranked women professional golfers as latest commitments to The ANNIKA driven by Gainbridge at Pelican, the penultimate event for the 2026 LPGA Tour season that will take place Nov. 9-15 at Pelican Golf Club in Belleair, Fla. All four of the tournament’s past champions are entered into the tournament, including defending champion Linn Grant, three-time champion Korda, 2023 champion Lilia Vu and 2020 champion Kim.
Haggin Oaks Golf Super Shop Names Aaron Lee Assistant Buyer
Morton Golf is pleased to announce the promotion of Aaron Lee to the newly created position of Assistant Buyer for the Haggin Oaks Golf Super Shop and Morton Golf’s family of golf facilities. Lee brings a diverse background in golf retail, club fitting, inventory management, and retail technology to his new position. He began his career in the golf industry at Golf Galaxy, where he developed his knowledge of golf equipment, club fitting, and customer service.

COURSES
Heritage Golf Group Acquires Fox Hollow Golf Club
Heritage Golf Group has announced the acquisition of Fox Hollow Golf Club in the Tampa Bay area from the Creighton Family. The acquisition marks Heritage’s 51st property nationwide and fourth acquisition in just four months, bringing the company’s Florida portfolio to 14 clubs. Located within a ten-mile radius of two existing Heritage properties, The Club at Cheval and TPC Tampa Bay, Fox Hollow creates a unique cluster of clubs in the Tampa market.
The Haven Country Club Launches Major Reinvestment with New Bentgrass Greens, Six Pickleball Courts
The Haven Country Club, a premier golf and lifestyle destination in the Invited Clubs portfolio of properties, is pleased to announce a major capital investment that will bring new Bentgrass greens, enhanced subsurface drainage and six new pickleball courts to the club. The club is targeting a reopening around Memorial Day 2027, with the final timeline dependent on weather conditions and the successful establishment of the new turf.
📈 TRENDING
1️⃣ PXG introduced the next evolution of its Secret Weapon® Mini Driver, designed to deliver driver distance with fairway wood control.
2️⃣ Troon, the leader in providing golf and club-related leisure and hospitality services, has been selected to manage White Plains Golf Club, a daily-fee course in Pageland, South Carolina.
3️⃣ Toptracer has announced the installation of its first indoor range experience at Golf Galaxy in San Antonio, built in partnership with Cover the Tees.
4️⃣ JumboMax Golf Grips announced the launch of the JMX UltraLong grip, a 15-inch golf club grip that offers three points of contact instead of the standard two.
5️⃣ Performance Golf has two gift ideas to make the game more enjoyable this holiday season, whether you’re introducing a youngster to the game or helping a golfer hit better shots.





