Golf Live, a comprehensive digital platform for golf instruction, is once again powering the coaching experience inside the LPGA Lesson Zone at the FM Championship from Thursday, August 27 through Sunday, August 30. Following its debut activation at the year’s first major, the Chevron Championship, Golf Live returns as the Valued Coaching Application for LPGA Professionals, providing complimentary access to every LPGA Professional coaching in the Lesson Zone throughout the tournament.

Indoor golf is about more than hitting golf balls—it is about creating an experience that keeps customers engaged, socializing and coming back. As an IGA Preferred Vendor Partner, Pourtek helps indoor golf operators turn beverage service into an additional revenue and retention opportunity. For an indoor golf facility, the right beverage program should do more than sell drinks—it should contribute to the economics of the entire customer visit. By combining self-service convenience, reduced labor, better inventory control and an engaging guest experience, Pourtek is designed to help operators build a beverage program with a measurable path toward return on investment. 

Eight assistant superintendent members of the Golf Course Superintendents Association of America (GCSAA) have been chosen for the ninth class of the EXCEL Leadership Program, which is funded by Nufarm. The three-year program offers leadership training for personal, career and community/industry stewardship for assistant superintendents – the future leaders in the golf course management industry. The EXCEL Leadership Program features two, three-day education and training sessions and a trip to the annual GCSAA Conference and Trade Show. 

PGA TOUR Superstore, the nation’s leading destination for golf equipment, apparel and accessories, will open its new Delray Beach store on September 19, relocating to a 37,000-square-foot location at 4801 Linton Boulevard. The new store reimagines the in-store experience for golfers in Delray Beach and the surrounding areas, with new fitting, technology and practice experiences.

Yuta Sugiura captured his first career Korn Ferry Tour victory at the AdventHealth Championship, sealing the win with birdies on the final three holes. Following the breakthrough victory, Sugiura celebrated by raising the tournament’s signature handcrafted trophy, created by Malcolm DeMille. Inspired by the AdventHealth butterfly logo, the custom trophy features a striking nickel-plated design that rises to a colorful emblem symbolizing energy and motion. 

Killer Golf, a Boise-based golf equipment brand developing modular, adjustable putters, today announced the appointment of Patrick Beall as the Director of Retail Growth. Beall will be responsible for enhancing the company’s B2B footprint and developing long-term partnerships with retailers.

The PGA of America has announced that Chad Parker, PGA, President and General Manager of East Lake Golf Club in Atlanta, Georgia, has earned PGA Master Professional status, the highest educational designation available within the Association. Parker becomes the 488th PGA Member to achieve the designation since the PGA Master Professional program was established in 1969. He earned the designation in Executive Management, one of three areas of specialization within the program.

Mount Graham Golf Club has appointed Aaron Medina as its new general manager. Medina, a Gila Valley native, previously served as the club’s assistant general manager. In his new role, Medina will oversee all aspects of the golf course, the Double ‘R’ Bar & Grill restaurant, and golf shop operations. Medina brings over six years of management experience in golf course operations, hospitality, customer service, and team leadership. His tenure at Mount Graham Golf Club includes roles as pro shop manager and assistant general manager, demonstrating a commitment to operational excellence and exceptional guest experiences.

Golf fans will have a rare opportunity to hold—and actually use—a remarkable piece of sports history during the 2026 Kathy Whitworth 88 Gifting Gala on Sunday, September 27, at Trophy Club Golf Club. Attendees will have the opportunity to make a putt with the same putter Kathy Whitworth used in all 88 of her championship victories, the most professional tournament wins by any golfer—male or female. She also used the putter in all 95 of her second-place finishes.

Seminole Legacy Golf Club in Tallahassee has been recognized by Golfweek as the No. 10 ranked golf course in Florida in the publication’s “Best Public-Access Courses in Every State” rankings. While still considered a member club, Seminole Legacy does allow non-member guest play, including Florida State University students and faculty as well as limited public tee times.

The PGA TOUR and the LeBron James Family Foundation today announced a new partnership, centered on a shared belief in the power of sports to create opportunity and transform lives. Through the inaugural LeBron James Family Foundation Invitational at Firestone Country Club, July 6-7, 2027.

PGA Professional Kevin Magoon from Arrowood GC explains how to maximize your practice so that it translates when you’re out on the course. Be sure to check out PGA Professional Dan Martin from Hansen Dam GC, who explains the true shape of a golf swing and how to apply it to yours. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/DanMartin to learn more about instruction from Dan Martin. WATCH

n this graduate testimonial, Keat Cross reflects on his journey from online student to graduate of the Keiser University College of Golf and how the program helped launch his career in the golf industry.

Keat shares how a class project completed as part of the Business of Golf curriculum unexpectedly led to a conversation with a golf course general manager and ultimately an offer to become an Assistant Golf Professional. WATCH