SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates Northern Irish star Rory McIlroy on his one-stroke victory and successful title defense at the season’s first major championship. With a SuperStroke Zenergy Pistol Tour putter grip in hand, this was the eight-time Ryder Cup player’s 30th career win and his sixth major.

Softspikes technology delivered once again on golf’s biggest stage, as the winner of The Masters trusted replaceable spikes to secure a dramatic victory at Augusta National. The season’s first men’s major saw the champion wear a Tour Flex Pro and Silver Tornado combination setup, opting for a mixed traction configuration to deliver the stability and control required under the most intense pressure.

PXG and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States. For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

BOAST has introduced a fresh seasonal colorway across its Spring men’s and women’s collections. “Country Air” debuts on a range of performance and lifestyle pieces, including polos, tees, sweatshirts, and skirts. Blending soft, airy tones with BOAST’s signature heritage aesthetic, “Country Air” offers a modern take on classic tennis whites—designed for both on-court performance and off-court wear. The colorway reflects BOAST’s continued evolution of American tennis style, merging heritage design with contemporary color and versatile silhouettes. The collection embodies the brand’s ethos of creating apparel that transitions seamlessly from sport to everyday life, combining performance-driven fabrics with timeless, irreverent style.

Five Iron Golf, the global leader in indoor golf and entertainment, is expanding its player development offerings this spring with initiatives designed to help golfers improve more consistently and transition seamlessly from structured practice environments to on-course play. Through instruction-led programming, expanded junior competition, and enhanced membership benefits, Five Iron continues to strengthen the connection between modern training environments and traditional golf.

ParOne has partnered with top 100 golf teaching professionals to contribute to the company’s soon-to-be-released AVA Golf intelligence platform that transforms how golfers analyze and improve their games through data and personalized videos. Many within the instructor network are actively filming content for AVA Golf.  At launch, golfers will benefit from the expertise of five high-profile instructors with others to follow.

The National Golf Course Owners Association (NGCOA), today announced a new two-year partnership with Arnie’s, a bold plant-powered wellness brand built on Arnold Palmer’s commitment to performance and resilience. Through the collaboration, NGCOA members will gain access to preferred pricing and exclusive packages on Arnie’s clean ingredient sun protection and muscle recovery products via the NGCOA Smart Buy Marketplace.

AM GOLF has named Tim Keller as Director of Partnerships, the latest PGA Professional to join the technology company that recently launched in the U.S. following years of immense popularity in Europe. Keller is helping golf course, country club and resort owners and operators, as well as tournament directors, determine and crisply execute best management practices with the AM GOLF platform powering their businesses and events.

Golfers across Broward County have something new to be excited about. Broward Golf Center in Coconut Creek has completed a major technology upgrade to its driving range with the installation of the world-leading automated teeing system from Power Tee, bringing a modern, tour-quality practice experience to local players. With Power Tee installed, golfers can now enjoy the convenience of having each golf ball automatically teed up.

This summer, Marriott’s Shadow Ridge Golf Club delivers two standout opportunities for golfers looking to play more and sharpen their game in one of Southern California’s premier desert settings. Back by popular demand, the Summer Access Pass offers exceptional value for just $129. Passholders enjoy discounted golf and merchandise benefits all season long, making it easier than ever to stay on the course throughout the summer. Passes go on sale May 1 and are available for purchase in the Golf Shop. 

The position of Golf Course Superintendent for the New Indian River Club (hereinafter “Club”) requires an individual who is capable of exercising excellent independent judgment and applying common sense to daily operations of the Club’s golf course operations. The employee must establish and maintain a personal disposition that is tactful and personable which facilitates an excellent relationship with Club Members, Guests, Club management and employees, the Board of Directors, vendors, suppliers, and the public. The mission and goal of the employee is to advance Customer Satisfaction by maintaining the golf course in exceptional condition. This is a management-level position.

The employee is responsible for the safe, effective, and efficient management of the Club’s golf course maintenance operations. The employee is responsible for directing a sophisticated agronomic turf grass management program designed to provide a playing surface that meets the club’s aesthetic and playing standards while preserving the integrity of the environment. APPLY

Frost Inc is a leading turf spray technology company focused on innovation and customer success. Based in Western Wisconsin, Frost manufactures spray equipment, matches technologies to customer needs, and supports customers long after sales. Frost leads the industry in GPS-guided spray control technology, autonomous spray technology, and quality, reliable equipment.

This Sales Representative role involves actively seeking, managing, and supporting new and existing Frost customers. This role is supported by marketing and technical support staff and requires an ability to communicate technical information effectively. It requires a highly motivated individual with an interest in frequent travel across the United States. APPLY