The Graffis Report, the National Golf Foundation’s annual holistic golf industry overview, is now available for NGF members. The 2026 Graffis Report compiles many of the game’s key 2025 data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply and the game’s reach.

Zero Restriction, the leader in high-performance golf outerwear, is proud to announce a new multi-year partnership with the American Junior Golf Association (AJGA), the nation’s premier organizer of junior golf tournaments. As part of the agreement, Zero Restriction has been named the Preferred Outerwear Provider for the AJGA, and the Presenting Sponsor of the Zero Restriction Preview at Bethpage in 2026.

Spanning the globe’s most iconic fairways, Kingdom’s Ultimate Golf Getaways is an immersive exploration of the world’s most extraordinary golf destinations, where world-class courses intersect with inspired travel experiences. The inaugural coffee-table publication offers a curated guide to unforgettable golf adventures, brought to life through striking photography and expert insight and immersive storytelling from leading golf and luxury travel writers. The newly released publication transports readers from the rugged links of Northern Ireland to the sun-soaked deserts of California and the dramatic volcanic landscapes of Hawaii, pairing must-play courses with insider recommendations on where to stay, how to get there, and what to experience beyond the fairways.

As the golf industry gathers once again, this year’s event marks the 97th GCSAA Conference and Trade Show, celebrating nearly a century of leadership and innovation in golf course management. Founded on Sept. 13, 1926, GCSAA held its first-ever conference and trade show the following year in Chicago, Ill., laying the foundation for what has become the premier event for golf course management professionals. While the show was paused during World War II (no events in 1943, 1944, or 1945) and shifted to a fully virtual format in 2021 due to the pandemic, its legacy of education, networking, and industry advancement continues stronger than ever. This year marks the 12th time Orlando has hosted the event

Golf Genius, the leading worldwide provider of cloud solutions for golf professionals, facilities, tours and associations, and GOLFZON, the global leader in golf simulator technology, today announced a new strategic partnership focused on advancing tournament and league experiences in the rapidly growing golf simulator market. Under the terms of the partnership, Golf Genius is designated as the Official Tournament Management Solution for select GOLFZON competitive platforms, including the GOLFZON Tour.

Golfweek ranks the 18-hole championship layout at Apes Hill Barbados No. 7 in its newly published “Top 50 Courses in Mexico, Caribbean, Atlantic islands, Central America” list. Further, Golf World best-of-rating judges voted Apes Hill into its “Top 100 World Resorts” compilation. Apes Hill is one of only seven new resorts included in the latest Golf World list and the sole Caribbean newcomer. 

Sunnyside Golf & Country Club in Waterloo, Iowa, recently welcomed Colin Kitson as the club’s new general manager. Kitson will oversee golf operations, food & beverage, agronomy, maintenance operations as well as sales and marketing for the private club. A dynamic hospitality professional with experience in food and beverage operations, event management, and service leadership at private clubs and upscale hospitality venues, Kitson comes to Sunnyside Golf & Country Club from Wilderness Ridge Country Club in Lincoln, Nebraska. 

For the third consecutive year, Mauna Lani and Mauna Lani, Auberge Collection is set to host the Amer Ari Invitational, February 4-7, 2026. Hosted by the University of Hawai’i at Hilo and the University of Hawai’i at Manoa, the Ameri Ari Invitational is a 54-hole stroke play competition played on Mauna Lani’s award-winning North Course. The North Course has been recognized as the No. 2 course in Hawaii by GolfPass Golfers Choice and is consistently rated among the Top 10 Best Courses You Can Play in Hawaii by Golfweek.

Audubon International – the environmentally focused non-profit organization offering members numerous certifications and conservation initiatives to protect the areas where we all live, work, and play – congratulates Twin Dolphin Club, centerpiece of a private master-planned community in Los Cabos, Mexico, on achieving Signature Sanctuary Gold Certification for its comprehensive commitment to sustainable best practices. Originally awarded Signature Sanctuary Bronze Certification in 2022, the Fred Couples Signature course was designed in partnership with Todd Eckenrode of Origins Golf Design, who has since returned to lay out the new Backyard Short Course. 

As golfers set their goals for the year ahead, Tabori Golf Club & Resort, part of Marriott’s Autograph Collection, is welcoming early planners to secure their spring golf escape at one of the region’s most refined destinations. Set against panoramic valley views, Tabori pairs meticulously maintained greens with a luxury resort experience designed for golfers ready to transition from winter simulators back to the fairways. Guests can expect premier golf, elevated dining, and an atmosphere built for both focus and relaxation.

Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and recognized as the #1 headwear brand in the combined on- and off-course retail golf channels” by Golf Datatech, debuted its new Spring Collection last week at the 2026 PGA Show. The new assortment blends heritage influences, modern trends, and trusted Imperial fabrics. Each style brings its own personality, unified by easy-to-wear silhouettes, intuitive decoration options, and on-trend looks designed to integrate seamlessly into any shop’s assortment.

Percussion Golf, creators of the Swing Sling training device, announced the expansion of its golf brand with the design, manufacturing, and launch of three premium golf products: Logan’s “Touchy Feely” wedges, Logan’s putters, and Octogrip putting grips.  The company exhibited at the four-day 2026 PGA Show, January 20-23, in Orlando, Fla.  This included two product launch events at golf’s largest outdoor lab, Demo Day at Orange County National Golf Center and the equipment testing center known as The Range inside the Orlando Convention Center.

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd discuss the PGA Merchandise show and the future of LIV Golf following the departure of Brooks Koepka. Be The Right Club Today is available each week on your favorite podcast platform. LISTEN

In this episode of the Tech Caddie Podcast, host Mike Hendrix engages with Vache Hagopian, General Manager of Jonas Synergy, to discuss the evolution of technology in the private club industry.

They explore the challenges clubs face when using disparate point solutions that create silos and hinder seamless operations. Vache emphasizes the importance of integrated systems that allow for better communication and decision-making among departments, ultimately enhancing member experiences. The conversation also highlights Jonas Synergy's new browser-based platform designed specifically for private clubs, which aims to unify operations and improve efficiency through AI-powered automation. WATCH

What were players talking about on the range at the 2026 American Express? Todd Lewis joins Rex Hoggard and Ryan Lavner on the "Golf Channel Podcast with Rex & Lav," and says it's two things: schedule and Brooks Koepka. WATCH

Join Doris Muscarella as she transports listeners to the birthplace of golf – St. Andrews, Scotland. In this captivating episode, Special Guest Emilee Taylor Bradshaw joins from the iconic town to dive deep into the magic of the Old Course and the surrounding links.  From legendary history and challenging plays to insider tips for visitors, this conversation celebrates the timeless allure of Scottish golf, the role of women in the game, and unforgettable travel adventures.  Perfect for golf lovers dreaming of their next bucket-list trip. LISTEN