
NEWS
ANNIKA Women’s All Pro Tour Announces Foresight Sports as Official Launch Monitor Partner
The ANNIKA Women’s All Pro Tour (ANNIKA WAPT) is pleased to announce a new partnership with Foresight Sports, naming them the Official Launch Monitor of the ANNIKA WAPT for the 2026 season. As the Official Launch Monitor, Foresight Sports will supply the Tour with QuadMax launch monitors. These devices, broadly considered the leading launch monitor technology available, will be available to all ANNIKA WAPT athletes, offering detailed, high-precision data on every shot to help them refine their skills, dial in distances and optimize their equipment during the 2026 season.
Elijah Craig Expands PGA of America Partnership With 2026 Championship Release
Elijah Craig is leveraging its long‑standing relationship with the PGA of America by launching a limited‑edition bourbon tied to the 2026 PGA Championship, strengthening a partnership that continues to integrate premium spirits into major championship golf. The Heaven Hill Distillery brand, named the Official Bourbon of the 2026 PGA Championship, has introduced a 108‑proof Small Batch Bourbon created specifically to commemorate the 108th playing of the championship, scheduled for May 14–17, 2026, at Aronimink Golf Club in Newtown Square, Pennsylvania.

PEOPLE
Justin Hicks Leads Corebridge Financial Team Members into Weekend of 86th Senior PGA Championship
Justin Hicks, PGA Teaching Professional at Stonebridge Country Club in Boca Raton, Fla., is tied for sixth place and leads 10 Corebridge Financial Team Members into the weekend at the 86th Senior PGA Championship at The Concession Golf Club in Bradenton, Fla. Competing in his first Senior PGA Championship, Hicks opened round one with a 3-under 69, well positioned on the leaderboard and three-strokes off the lead. He continued his good play with a hot start to the second round on Friday.
Golf’s Next GEN features Michelle Wie West discussing her return to competition
The American Junior Golf Association continues Season 3 of the Golf’s Next GEN podcast with Episode 3 featuring Michelle Wie West, major champion and one of the game’s most influential voices. In the episode, Wie West reflects on her return to competition at the U.S. Women’s Open and Mizuho Americas Open, where she will also serve as player host, highlighting a significant moment in her continued impact on the sport.
Charley Hull Confirms Her Entry Into The 2026 ISPS Handa Women’s Scottish Open
England’s Charley Hull, who reached a career high ranking of No.3 on the Rolex Rankings in February, the highest ever achieved by a British player, has confirmed she will play at the 2026 ISPS HANDA Women’s Scottish Open taking place at Dundonald Links, July 23-26. Having recently celebrated her 30th birthday, Hull is currently ranked No.4, and has already been in the winner’s circle this year, winning the PIF Saudi Ladies International in February. This will be Hull’s 10th appearance in the ISPS HANDA Women’s Scottish Open.
10 semifinalists named for 2026 Ben Hogan Award presented by Baird
After tabulating the votes cast by the Ben Hogan Award’s Selection Committee, the 10 semifinalists for the 2026 Ben Hogan Award presented by Baird have been selected. The 2026 semifinalists are Mahanth Chirravuri of Pepperdine, Oklahoma’s Ryder Cowan, Ethan Fang of Oklahoma State, Arizona’s Filip Jakubcik, Ben James of Virginia, Auburn’s Jackson Koivun, Christiaan Maas of Texas, Oklahoma State’s Preston Stout, Harry Takis of San Diego State and Florida State’s Tyler Weaver.

BUSINESS
20+ Million Golfers Are “On Deck” — Are You Ready?
Golf participation is at its highest level in nearly 20 years, but the biggest story may be the millions of Americans who haven’t played yet — and say they want to. New NGF research reveals why latent demand is still surging, what’s pulling people into the game, and where the industry’s greatest growth opportunity lies. READ MORE
adidas Introduces Ultimate365+ Short
Adidas has expanded its golf apparel lineup with the introduction of the Ultimate365+ Short, a technologically advanced performance piece designed for comfort and mobility on the course. Despite its clean, understated look, the short features multiple material innovations to enhance playability throughout a full round. Key features include adidas’ lightweight TWISTWEAVE fabric, engineered for breathability and freedom of movement, along with a 360GRIP waistband that uses nanotechnology to help keep shirts securely in place during motion. Finished with a regular, relaxed fit, the Ultimate365+ Short is built to move naturally with the golfer, reinforcing adidas’ focus on blending modern performance technology with everyday wearability.
📅 CALENDAR
April 21: Golf Business AI Workshop Tour: Spring 2026, Glenview, IL
May 4: National Golf Day, Washington, D.C.
May 5-7: Golf Business Technology Conference - Belfast
May 15-16: British Golf Show - Marlow, England
May 25: Patriot Golf Day - Folds of Honor course partners
May 26- June 2: Women's Golf Day Week
June 9-10: Multi-Course & Resort Operators Retreat 2026 - Monterey, CA
July 7-9: Indoor Golf Trade Show - Las Vegas, NV
July 27-29: PGA Buying Summit - Frisco, TX
Sept 29 -Oct 1: Golf Inc Summit - Hilton Head, SC.





