Callaway® Apparel today announced the launch of its Spring 2026 Patrons Welcome Collection. PGA TOUR professional and Callaway Apparel ambassador Max Greyserman will debut the Patrons Welcome Collection as part of his official tournament scripting. Designed as a refined yet playful homage to the colors, flavors and visual cues synonymous with this special time on the golfing calendar, the curated assortment blends seasonal motifs with Callaway Apparel’s iconic Chev logo. The result is a collection that captures the spirit of Spring while remaining unmistakably Callaway. The Patrons Welcome Collection features a curated assortment of polos, t-shirts and layering.

Luxury golf fashion brand Duca del Cosma has introduced the BELLEZZA 2 golf shoe, designed with new and advanced materials to take a best-seller to the next level. Building on the popularity of one of the brand’s top-selling women’s styles, the BELLEZZA, the all-new BELLEZZA 2 features the upgraded INSITE® ArchRelief insole crafted using an exceptionally cushioned material to relieve pressure underfoot and deliver optimal shock absorption during the golf swing and with every step.

J.LINDEBERG – a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion – continues to evolve its footwear offering with new iterations of the popular Vent 500, expanding the lineup with fresh colorways and a knitted edition pushing the silhouette further into modern golf lifestyle. Designed to handle full days in motion, the Vent 500 translates performance thinking into everyday life, combining stability, comfort and technical construction in a clean, contemporary form. 

Softspikes continued its flawless start to the 2026 PGA TOUR season this weekend, as the winner of THE PLAYERS Championship became the 10th consecutive PGA TOUR champion this year to win wearing replaceable spikes. Competing in one of the most demanding events in golf, the champion trusted a FootJoy Premiere shoe fitted with a Pulsar and Metal Stinger combination to secure the biggest victory of his PGA TOUR career.

SQAIRZ today announced the launch of its 2026 GFP2™ Baseball and Softball footwear lineup, the next generation of the brand’s Ground Force Production cleat platform. Following a breakthrough first year in the sport, the new lineup pushes SQAIRZ’s patented performance technology even further with upgraded materials, reinforced durability systems, and an enhanced internal performance platform designed specifically for baseball movement. The new GFP2™ lineup consists of Metal, Molded, and Turf models, each engineered for different playing environments while sharing the same biomechanically driven foundation that has quickly made SQAIRZ one of the most talked-about cleats in the game.

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Naples South is now open and available to book fittings. True Spec Naples South, located at CAVU Golf Club, is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.

Five Iron Golf, a global leader in golf and entertainment, today announced the closing of a Series E investment led by Coral Tree Partners, a Los Angeles-based private equity firm focused on sports, media, entertainment, technology, and gaming. The partnership will support Five Iron’s continued expansion, investment in technology and programming, and the evolution of the brand as it helps shape the future of golf.

Touted as the World’s first and best indoor, 18-hole, par-72 putting facility, will host the World’s Best Professional National Putting Tour in a two-round tournament format. They will be competing for the World’s Largest Putting Purse in the history of the sport. ESPN knows a thing or two about covering the World’s Best events and will be on hand to see which of 61 professional players and 29 amateurs will go home with the coveted belt and cash. This event offers an unprecedented $26,500 guaranteed prize pool, paid out to the Top 15 finishers.

Pinned Golf is excited to announce the launch of The Roller, an indoor putting mat designed to elevate in-home putting practice with true-roll performance golfers can depend on. The Roller comes in 6 different colors, and delivers a realistic green-like surface, smart training targets, and an easy-roll storage design – making consistent putting reps easier than ever.

Matthew Rudy, one of golf’s most prolific and versatile writers and a specialist in conceiving and producing content for elite coaches and major sports brands, has joined GOLFTEC as Senior Director of Content and Communications. Rudy takes on a broad portfolio at GOLFTEC, overseeing content strategy and production across the GOLFTEC and SKYTRAK digital and social channels along with external communications and internal and investor relations for the world’s largest golf instruction company.

smbGOLF has announced a new integration between its Text-to-Web platform and Sagacity AI, creating a faster and more automated way for golf courses to update their AI agents and golfers across digital channels. The integration allows golf course operators to send a simple text message—just like they would to a friend or colleague—and instantly update their website, inform AI-driven systems, and distribute information across multiple customer touchpoints in real time.

FAIRWAYiQ, the golf industry’s precision GPS fleet management platform, today announced it is extending the purchase deadline for its legacy GPS buyout program through April 30, 2026. The extension is designed to give courses that lost valuable planning time to an unusually difficult winter a clear path to completing installation before the height of the playing season. To accommodate a proper installation, equipment configuration, and staff onboarding, courses must complete their purchase by April 30. Installations will be scheduled on a first-come basis as the season opens.

DrinkTanks®, a leading brand in premium insulated drinkware and barware, presents its 2026 Father’s Day Gift Guide featuring curated bundles. Carefully designed to celebrate fathers everywhere, this guide highlights the brand’s most desirable premium growlers, CO2 dispensing gear, and top-quality beverage accessories, all at a special cost. Leading the selection are the widely acclaimed Travel Keg™ system and durable craft cups perfect for adventure.

Majors Challenge, an industry-leading provider of golf engagement technology, is officially inviting golf clubs, companies, and brands to partner for the upcoming Masters Tournament. The platform offers a turnkey, white-label solution empowering organizations to launch interactive golf pools that drive member loyalty, deepen customer engagement, and even increase merchandise sales at the golf shop.

The Traveling Golf Diva Podcast, hosted by golf lifestyle enthusiast Doris Muscarella, is proud to announce an Exclusive Diva Partnership with Doug Hollandsworth, Founder of Georgia Golf & Travel, LLC.  Georgia Golf & Travel, LLC, is the premier golf marketing and travel company founded by industry veteran Doug Hollandsworth.

ernhard and Company, the global leader in fine turf sharpening solutions, has named GC Duke as its North American Distributor of the Year for 2025. The award recognises exceptional performance in developing the Bernhard and Company brand, strengthening customer relationships, and delivering sustained growth across the North American market. In a highly competitive and mature market, GC Duke has consistently demonstrated leadership, technical expertise, and a strong commitment to customer education.

The PGA of America announced today that the 2027 PGA National Club Championship will be conducted at Pinehurst Resort in North Carolina, March 15-17, 2027. The PGA National Club Championship features amateur club champions from facilities throughout the U.S. with a PGA of America Golf Professional. Winners of any 2026 club championship whose names are submitted by their PGA of America Golf Professional will be eligible to apply for entry.

Streamsong Golf Resort today revealed the official name and logo of its highly anticipated fifth golf course: Bone Valley, a striking new design by acclaimed architect David McLay Kidd. The announcement marks another defining moment in the evolution of the nation’s premier winter season golf destination.

KemperSports, a leading golf, sports and hospitality experience company, has announced a new partnership with the University of the South to oversee operations of the University’s acclaimed mountain-top golf facility, the Course at Sewanee, as well as its on-site restaurant, Green’s View Grill. Alongside the management transition, a comprehensive bunker renovation project is underway, reinforcing a shared passion to enhancing course conditions and the overall player experience.

Cowboys Golf Club has reopened following one of Arcis Golf’s most extensive entertainment-driven transformations. The multi-million-dollar renovation of the world’s only NFL-themed golf club includes a completely redesigned championship course, a Dallas Cowboys-themed high-tech driving range with game-used AT&T Stadium turf, and an 18-hole putting course. A flagship within Arcis Golf’s 88-course portfolio of private, destination, and public properties, Arcis Golf commissioned renowned course architect Beau Welling to redesign the layout, with the company’s in-house design and construction team overseeing implementation.

The Southern California Golf Hall of Fame welcomed its Class of 2026 at a luncheon ceremony held at Industry Hills GC. Headlined by three-time national champion, Andrea Gaston and historic civil rights pioneers, Bill Spiller and Maggie Hathaway, this class of inductees showcases a collection of trailblazers, legendary coaches, prominent executives and preeminent architects who’ve made a significant impact on the game of golf and helped shape its landscape in Southern California. WATCH

Are you being fooled by the perception in your alignment? In this video, Ken Martin PGA Certified Professional Instructor at Keiser University College of Golf, demonstrates some of his strategies to help with your perception. “One of the strategies is simply use the line and then trust it. If you don’t like the line and readjusting it all the time to make sure you’ve got it set correctly, you can simply use your imagination, meaning that, that’s the strategy I use. I just imagine the line from the hole back to the ball and I set my putter down on that line.” WATCH