Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions Boeing Classic, held at The Club at Snoqualmie Ridge in Snoqualmie, WA, played a Graphite Design Tour AD XC-6 X-Stiff wood shaft in his Ping G440 Max Driver. The champion secured his 9th career PGA TOUR Champions victory and 5th victory of the year after winning the first playoff hole. The Graphite Design Tour AD XC, designed for “Xtra Carry,” was developed and is manufactured at Graphite Design Japan’s headquarters. It is black with silver and red accents, a silver fade on the tip, and a matte clear coat.

The Standard Portland Classic champion added another LPGA TOUR victory while relying on KBS PGI 90 shafts throughout her irons. The win marked another dominating week for KBS Golf Shafts, having the brand represented throughout the top five spots and more. KBS Golf Shafts have over 50% of Players in Womens golf using KBS Golf Shafts throughout their bag(s). KBS Golf Shafts were featured prominently across the leaderboard, with PGI and VX Lite combinations helping players deliver consistent performance throughout the week.

Softspikes continued its remarkable run at the top of the professional game this weekend, extending its winning streak on the PGA TOUR to 32 consecutive weeks, while also claiming victories on the DP World Tour, PGA TOUR Champions and LPGA Tour. With the PGA TOUR season entering its decisive Playoffs phase, the victory maintained Softspikes’ perfect record in 2026, with a player wearing replaceable spikes having now won 32 weeks in a row.

FlightScope, a global leader in sports performance technology, continues to expand its ambassador roster with several accomplished LPGA Tour players, further investing in women’s golf and growing the game as a whole. This elite group includes Maja Stark, Megan Khang, Allisen Corpuz, Brianna Chacon and Jodi Ewart Shadoff. Each player brings a proven track record of success and has chosen FlightScope’s technology to support her commitment to performance on golf’s highest stage.

As BooYaa grows from a South African golf apparel business into a global premium brand, the pressure on its product is increasing. A bold identity may attract attention, but repeat purchases depend on how a garment fits, feels, performs, and holds up over time. For Edwin Moses, Procurement Manager at BooYaa, quality begins well before a finished garment reaches a warehouse or retail floor. It starts with supplier selection, clear specifications, and decisions made before production begins.

Welcome to the final month of the season’s “core four” nationally (May-Aug = ~50% of annual rounds).  Beyond the Perspective facts and figures in each issue, our Publications subscribers and Golf Market Research Center (GMRC) participants have seen the preview version of the July Essential 8 KPI scorecard covering: Golf Revenue, Rounds Played, Avg. Rate/Rd, Capacity Rounds, % Utilization, Golf Revenue-per-Available Round, Avg. Peak WE Greens Fee (rate card changes) and % Effective Greens Fee (discount levels and change); see below for links if you want to join that merry band of outlaws, “be in the know” and out ahead of our July final figures which will be published last week of this month. PELLUCID PERSPECTIVE

Perfect Golf Event, the leader in providing a full suite of management services for charitable and corporate golf events, today announced a partnership with Golfballs.com, the premier online retailer of personalized golf balls and related products. Together, the companies will help golf tournament organizers create exceptional participant experiences while supporting fundraising and corporate events across the country. Under the agreement, Perfect Golf Event will become Golfballs.com’s Official Tournament Technology Partner, while Golfballs.com will serve as Perfect Golf Event’s Official and Exclusive Golf Ball Partner.

Save the date for a special afternoon celebrating the life and legacy of one of golf’s greatest champions. The 2026 Kathy Whitworth 88 Gifting Gala will be held Sunday, September 27, from 4 to 7 p.m. at Trophy Club Country Club — fittingly, on what would be Kathy Whitworth’s birthday. This year’s event will take on a new, more relaxed and personal format, bringing together friends and supporters of the KW88 Gift Award for an afternoon devoted to celebrating Whitworth and continuing her commitment to helping young women pursue their goals in professional golf.

This year, The St. Regis Bermuda Resort celebrates five years of exceptional hospitality with the introduction of The Fifth Season—an exclusive invitation to experience Bermuda through a new lens of luxury, relaxation, and championship golf. At the heart of the celebration is Five Forts Golf Club, where dramatic ocean views, beautifully conditioned fairways, and unforgettable coastal scenery create one of Bermuda’s premier golf experiences. Golfers can also elevate their game with expert instruction at the renowned Golfzon Leadbetter Academy, offering personalized coaching for players of every skill level.

Invited Clubs, the world leader in private clubs, is pleased to announce the completion of a significant reinvestment project at The Hills Country Club in Austin. The project, one of several across the company’s national portfolio of properties, focused on enhancing the everyday member experience through reinvestments in fitness, recovery, racquet sports and member lifestyle.

Cornerstone Club, a 4,800-acre, four-season private club community in Montrose, Colorado, today announced a major expansion led by Reef Capital Partners designed to elevate the resident and member experience. The plans include golf course renovations, expanded amenities, new overnight accommodations, enhanced wellness offerings, and exclusive ski access in Telluride.

LIV Golf, the global golf league blending world-class competition with entertainment and culture to grow the game worldwide, today confirmed that the League’s 2026 season finale will celebrate an Indianapolis Champion, the 2026 Season Individual Champion and top three finishers and the 2026 Team Champion at the LIV Golf Indianapolis 2026 Championships. The four-day stroke play event will take place Aug. 20-23, at The Club at Chatham Hills where 57 players will contend for the Indianapolis individual title and final spots in the League’s individual season-long standings. The team competition will count the scores of all four players on each team every day, culminating with one of the 13 teams being crowned the 2026 LIV Golf Team Champion.

Cobra Puma Golf is seeking a product engineering professional focused on the design, development, and commercialization of new golf clubs. The role combines advanced CAD modeling, product engineering, project management, testing, prototyping, supplier coordination, and innovation. APPLY

DrinkTanks®, a leading manufacturer of premium insulated drinkware, barware, portable beverage vessels and outdoor lifestyle products, is seeking experienced independent sales executives to represent the brand across several key U.S. territories. As DrinkTanks continues to expand its green-grass accounts and golf retail presence, the company is seeking motivated independent sales professionals with established regional relationships and a passion for the golf, outdoor, beverage and active-lifestyle markets. Successful candidates will help strengthen connections with dealers, distributors and golf specialty retailers while identifying new opportunities for growth. APPLY

Manage player and agent communications and assist with player and agent communications-related objectives and strategic planning. Provide year-round media and communications support to PGA TOUR players and agents, including media requests, brand-building strategies, player messaging and crisis comms. Work closely with Publicity, Player Relations, Player Partnerships and other internal teams to manage and strategize player engagement in media and content opportunities. APPLY

The Head Golf Course Superintendent is responsible for maintaining, improving, and managing the golf course, Clubhouse grounds, landscaping, and the equipment used to maintain these areas. The Head Golf Course Superintendent will fulfill these responsibilities as a hands-on leader through positive, effective leadership by developing, training, managing, and coaching the golf course and grounds team. APPLY