BUNCHIES, the golf snack from Hally Leadbetter, today announces a new partnership with UNDERRATED Golf, the purpose-driven junior golf tour founded by four-time NBA Champion, two-time MVP and Olympic gold medalist Stephen Curry. BUNCHIES will serve as the official snack of the UNDERRATED Golf Tour, with products available at every stop of the 2026 U.S. season, which runs from June through September and culminates at the Curry Cup at Bethpage Black Golf Course, September 15-17.

Next Round, a trade-in platform for golf retailers, fitters, and private clubs, has officially been named First Tee’s national trade-in partner, expanding a relationship that has grown over the past several years into a nationwide fundraising program for First Tee chapters. 

The new partnership program, now live through the First Tee’s website, allows golfers to trade in old clubs and equipment online, with the full value of those trade-ins going directly to local First Tee chapters. 

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd unpack the 2026 US Open at Shinnecock and the sweeping changes to the PGA Tour. New episodes every week on both YouTube and your favorite podcast platforms. WATCH

The Indoor Golf Alliance (IGA) is excited to announce the launch of its new weekly podcast series, Interview with an Operator, designed to provide valuable insights from successful indoor golf facility owners and operators across the industry.

The inaugural episode will feature Sam Duering, owner of Brookfields Indoor Golf & Lounge in Wake Forest, North Carolina.

BooYaa Golf has never been designed to blend in. From bold prints to confident colour, the brand has built its identity around golf apparel with presence. But what makes a BooYaa piece unmistakable is not only what people see from a distance. It is what they notice up close: the texture, the finish, and the details they can feel.

Williams Athletic Club, the women’s golf apparel brand built at the intersection of quiet luxury and high-performance design, will exhibit at the 2026 PGA Buying Summit, July 28–30 at the Omni PGA Frisco Resort. The brand arrives in Frisco with its most intentional collection to date and a growing presence in some of the most prestigious clubs in the country. Founder Susi Proudman and her team will be on-site throughout the event and are looking forward to connecting personally with buyers and retail partners.

Bobby Jones, the iconic golf apparel brand inspired by one of the game’s greatest gentlemen, today announced the launch of its new Patriot Collection, a premium assortment of golf and lifestyle apparel commemorating 250 years of American heritage ahead of the United States’ semiquincentennial celebration in 2026.