Five Iron Golf, the global leader in indoor golf and entertainment, announced a new brand partnership with Jack Archer, the performance apparel brand built around the idea that looking good shouldn't mean sacrificing comfort. Beginning October 13, Jack Archer becomes Five Iron Golf's official apparel partner across its national footprint, outfitting Five Iron staff in a custom uniform collection for both men and women. The partnership also brings Jack Archer apparel into Five Iron’s retail offering, launches a dedicated online employee store, and introduces an exclusive co-branded collection developed with artists already woven into Five Iron’s locations, including Blind Fox.

Golf Genius, a global leader in golf technology, announced a long-term extension of its partnership with the International Association of Golf Administrators (IAGA). Since 2021, Golf Genius has served as IAGA's Official Tournament Management Provider and as the Title Sponsor of IAGA's flagship events, including the IAGA Annual Meeting, the IAGA Distinguished Service Awards, the IAGA Golf Championship, the IAGA Doubles Golf Championship, and the IAGA Regional Meetings.

Mountain Sports joined the Epson Tour in celebrating the 15 players who earned LPGA Tour membership for the 2027 season, with each graduate receiving a personalized commemorative Sun Mountain staff bag following the Epson Tour Championship at Indian Wells Golf Resort. The custom staff bags feature Epson Tour and Road to the LPGA branding and were designed to commemorate a significant milestone in each player's professional career.

Audubon International launched its new Club Amenities certification program that guides and recognizes golf and country clubs and resorts for their environmental stewardship beyond the golf course. Covering clubhouses, racquet courts, fitness centers, pools and other recreational areas, Audubon International's best management practices help its club amenities members elevate their ecological and financial well-beings.

Vortex Weather Insurance announced that its online portal now offers instant quotes for rain insurance on eligible business risks located in Kentucky. This enhancement simplifies access to parametric weather coverage in a state long known for its complex local and municipal tax structure, which has long made automated weather quoting difficult.

Anne Broholm, CEO of AHEAD, has been named among the most influential women in golf by Golf Inc., which recognized her leadership, impact on the business of the game, and the broader golf industry. Broholm's influence extends well beyond the success of any single company. Through her leadership at AHEAD, service to organizations across the golf industry, and commitment to developing people and opportunities, she has set an example for the next generation of women leaders.

The application portal for the Marilynn Smith Scholarship is now open. Each year, Golf It Forward® partners with the LPGA Foundation to award twenty-five $5,000 scholarships to qualified high school female seniors who apply and are selected as recipients. The fund was established by LPGA co-founder Marilynn Smith in 1999 and since its inception has granted $1,650,000 in scholarships to 325 young women. Qualification for a scholarship includes being a female high school senior in the United States or Canada who is committed to attend a US college, has a Letter of Intent to play Collegiate Golf, carries a strong academic background, is active in community service and has personal endorsements.

Ohana Real Estate Investors announced the appointment of Andrew Whitelaw as Chief Operating Officer and General Manager of Panther National, a private golf community and club in Palm Beach Gardens. Whitelaw, a PGA Master Manager who most recently led Aronimink Golf Club through the 2026 PGA Championship, joins Panther National on December 1. His strategic appointment reflects Ohana’s commitment to strengthening club operations and delivering an elevated, service-driven membership experience as Panther National continues to evolve as one of South Florida’s premier private golf communities.

Kawonu Golf Club has named Eric Williamson, PGA, its director of golf and operations. Williamson will lead golf operations and help shape the member and guest experience at the private, golf-only club. He will join Kawonu Jan. 1, 2027, to prepare for its anticipated May opening. Williamson most recently served as director of golf at Charlotte Country Club. Before that, he spent 15 years in the same role at Shoal Creek Club in Alabama, where his responsibilities extended beyond golf to include member programming, caddie operations and on-site lodging.

Jim Culley, owner of Seed King Enterprises, LLC, in Thousand Oaks, Calif., and Jonathan Williams, director of science and agronomy at Troon Golf in Scottsdale, Ariz., have received Grassroots Ambassador Leadership Awards from the Golf Course Superintendents Association of America (GCSAA). The Grassroots Ambassador Leadership Award, presented in partnership with The Toro Co., recognizes and honors individuals who have demonstrated growth in advocacy and advancement of the GCSAA Priority Issues Agenda through congressional outreach and relationship development with a member of Congress.

Bobby Jones Links (BJL), one of the fastest-growing club management and development companies in the industry, is proud to have been selected to manage the golf and food and beverage operations at Mount Vintage Golf Club in North Augusta, South Carolina. Tucked into the rolling hills midway between Aiken, S.C. and Augusta, Ga., Mount Vintage serves as the centerpiece of an affluent, private residential community. Originally opened as an 18-hole property in 2000, the property features 27 Tom Jackson-designed holes — the Chester, Vintage, and Independent nines.

Reef Capital Partners, a vertically integrated real estate investment, development and operations firm, announced the launch of Reef Destinations, its collection of distinctive resort, club and residential properties united by iconic golf, irreplaceable locations and elevated hospitality. While each destination maintains its own identity, the collection reflects Reef's approach to creating places where design, golf, recreation, hospitality and real estate intersect.

Premier Golf announced the launch of eight new golf cruises aboard Azamara Cruises, allowing golfers to combine rounds at renowned courses with multi-destination itineraries. This partnership between Premier Golf, the Official Golf Travel Partner of the PGA of America, and Azamara Cruises combines renowned golf with destination-focused cruising. Eight cruises are scheduled from May 2027 through September 2028, visiting the Pacific Coast, Vietnam and Thailand, Australia and New Zealand, Ireland, Scotland, the British Isles, and Northern Europe.

This winter, The Country Club at Woodmore will finish a multi-year, $1.9 million capital investment project, which is already delivering significant improvements to the historic layout, as part of a renewed commitment to its members. Located near Washington, D.C., Woodmore offers an unmatched 18-hole golf experience for residents in Maryland and Northern Virginia. Designed by Arnold Palmer and Ed Seay, the present day golf course opened in 1981, as a par-72, 7,059-yard championship layout.

What makes Keiser University College of Golf different? It starts with learning from faculty who bring extensive real-world experience across nearly every aspect of the golf industry. From PGA Master Professionals and Hall of Famers to professionals with backgrounds in competitive play, instruction, golf course management, and facility development, students learn from instructors who understand both the game and the business behind it. WATCH

True Spec Golf, the premium brand-agnostic club fitting company, is joined by golf broadcaster and fitting expert Doug Smith to test the McLaren Series 1 Irons. Watch the full review which features launch monitor data to break down the key performance metrics that make the Series 1 stand out. WATCH

PGA Professional Heidi Richardson from Encinitas Ranch GC breaks down the PGA acronym and how those basic fundamentals set you up for a good swing. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/HeidiRichardson to learn more about instruction from Heidi Richardson. WATCH