U.S. Kids Golf, the worldwide leader in all things kids and family golf, will be unveiling the newest edition of its’ award-winning Tour Series clubs at the 2026 PGA Show in Orlando, Fla. The new Tour Series 6 line (TS6) will offer more technology and benefits for Advanced level young players than ever before.  Tour Series 6 represents a significant leap forward in junior golf equipment. Every club in the TS6 lineup has been redesigned to help young players generate more speed, distance, control, and consistency—without sacrificing proper fit as they continue to grow.

COBRA Golf introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the full potential of 3D printing to deliver Cobra’s most stable, forgiving and technologically advanced putters to date. The 3DP TOUR family is engineered using a sophisticated multi-material construction that optimizes mass distribution and stability. Every model features a 3D-Printed Nylon Cartridge, carbon fiber crown, 304 stainless steel MIM body, and tungsten sole weighting, creating a structure that maximizes MOI while precisely controlling center of gravity for improved launch, roll and stability.

Bettinardi Golf today unveiled the next evolution of its longtime BB Series, introducing a fully redesigned lineup featuring the company’s newest face-milling technology and refined shaping throughout. A cornerstone of Bettinardi’s milled putter offering for more than two decades, the 2026 BB Series debuts VDF (Variable Depth Flymill) Face Milling, a new finish, and seven updated blade and mallet designs. As part of this evolution, the BBSeries will also roll the INOVAI and Studio Stock lines into a single, expanded family, simplifying Bettinardi’s production lineup while retaining the shaping philosophies and performance characteristics players know from each line.

COBRA Golf announced the launch of its all-new MIM Putter Family, a complete lineup engineered using Metal Injection Molding (MIM) technology to deliver exceptional consistency, precision shaping, and a premium feel. Each putter in the MIM family features Cobra’s next-generation Pebax™ face insert, now firmer and more durable for improved responsiveness and long-term performance. To further enhance roll performance, the MIM putter family incorporates LA GOLF’s Descending Loft Technology (DLT). With lofts that progress from 4°, 3°, 2°, to 1°, DLT helps correct common putting tendencies of adding or reducing loft during impact. The result is optimized launch and unparalleled end-over-end roll performance.

Pukka is bringing more than headwear to the 2026 PGA Show in Orlando, Florida. This year marks the debut of a new premium apparel offering, featuring a curated lineup of three distinct t-shirt styles, a long-sleeve t-shirt, and a fleece hoodie. Designed with the same attention to fit, fabric, and finish that defines Pukka’s headwear, the collection delivers versatile, everyday pieces built to complement both on-course and off-course lifestyles. Pukka is officially kicking off 2026 with momentum, innovation, and an expanded product lineup designed to set the tone for the year ahead.

Revelyst Inc. will be showcasing new products and updates from Bushnell Golf and Foresight Sports at the 2026 PGA Show (booth 1321). Bushnell Golf will highlight a comprehensive lineup of their latest premium technology for golfers of all skill levels. This includes an exclusive first look at the brand’s new rangefinder, along with the completely updated Bushnell mobile app. Foresight will debut a new software offering that represents the next evolution of its digital platform, alongside major enhancements to the Foresight App. 

Gallus Golf, the leading provider of mobile app technology for golf courses, announced today a special PGA Show incentive designed to reward new partners while showcasing its newest golfer engagement innovations. Any golf course that signs with Gallus Golf during the 2026 PGA Show will receive a $500 Marriott Bonvoy® gift card, issued instantly at the show, making a future vacation part of the partnership. The offer will be available exclusively at Booth 3529.

The U.S. Kids Golf Coaches Institute will be launching its new Coach Certification curriculum with an in-person seminar at the 2026 PGA Show in Orlando. The updated Certification program will now include a more practical approach to coaching, including indoor and outdoor certifications, a Pathway Coach option, and on-demand content. The seminar will be conducted at the Orange County Convention Center on Thursday, January 22^nd, from 9 am-12 noon.

FlightScope, a global leader in sports performance technology, is at Demo Day and the PGA Show in Orlando. Among the highlights at this year’s show are the game-changing FlightScope Mevo Gen2, which has consistently sold out since its launch late last year, and the FlightScope Range Gen2, a next-generation solution designed specifically for driving ranges, teaching facilities, and custom simulator installations. Attendees will have multiple opportunities to experience FlightScope technology firsthand, including live demonstrations during Demo Day and at the FlightScope booth on the show floor.

Daphne’s Headcovers is the leading animal golf headcover company in the world.  Based in Phoenix, Arizona, Daphne’s headcovers are sold in over 75 countries. They are also carried on the bags of over 200 touring pros.  CEO Jane Spicer founded the successful headcover business in 1979 with her mother, Daphne, the company’s namesake.  Four decades later, Daphne’s has become a trusted name in the golf industry. Spicer is a hands-on owner committed to every aspect of the business.  Quality materials and fine workmanship ensure a durable product.  All Daphne’s headcovers carry a lifetime guarantee. 

Branded Bills is entering 2026 with an expanded and integrated sales structure, combining independent sales representatives with newly added external company reps and long-tenured internal leadership to deliver a level of service, responsiveness, and market coverage rarely seen in golf headwear. The announcement coincides with the brand’s presence at the 2026 PGA Show, where Branded Bills will showcase its evolving sales model and continued commitment to serving golf partners nationwide.

Awesome Golf, the market-leading golf simulator software company, is partnering with Par Breaker as they launch their Swing Pulse X10 launch monitor at the PGA Show.  Awesome Golf – known for its fun, engaging games, detailed practice modes and virtual courses – enables users to improve skill acquisition through in-depth data analysis and creative challenges making it the perfect choice for Par Breaker’s first product. This is the first time that the golf technology company has exhibited at the show (Booth #912). 

FLAGD Golf, a leader in innovative golf technology, today announced in partnership with PGA Magazine, the launch of FLAGD TAG—a groundbreaking smart golf bag tag solution—officially debuting at the 2026 PGA Show in Orlando. FLAGD TAG empowers golf courses and individual golfers to effortlessly locate and manage golf bags, monitor pace of play, and access personalized golf-related travel content through a seamless, custom smartphone application. Designed with simplicity and reliability at its core, this solution addresses a longstanding challenge at golf facilities: the efficient tracking and organization of members’ and guests’ bags.

NORTH Water, the Calgary-based premium water brand sourced from the Canadian Rockies, is stepping onto golf’s biggest stage to showcase its pure, untouched glacier-fed water at the 2026 PGA Show. Visitors to NORTH Water’s exhibit will have the opportunity to learn more about NORTH’s sourcing, sustainability approach, and premium positioning, plus experience a crisp taste that pairs well with a mid-iron clinic or a post-round handshake.

Scott Golf announced it will attend the PGA Show, where it will officially launch The Woody Putter at Booth 2458. The Woody Putter was invented by John Stoltz and brought to market by Scott Golf owner Scott Petersen. The design emphasizes feel, balance, and instinctive performance, offering a distinctive alternative to traditional putters currently on the market.

Victory Links, a leader in steadfast food and beverage solutions designed exclusively for golf courses, properties, and entertainment venues, will exhibit at the 2026 PGA Show in Orlando from January 20–23, bringing its “Crafted for Play” ecosystem to Booth #3385. Victory Links provides golf facilities with a comprehensive ecosystem that includes custom private-label beverages and snacks, branded marketing assets, distribution, and smart vending machine solutions.

Created Co., a Southern California–based lifestyle drinkware brand, returns to the PGA Show for its second consecutive year, celebrating a decade of crafting premium, fully customizable drinkware for brands across golf, hospitality, and specialty retail. Founded in the specialty coffee industry, Created Co. has built a reputation for thoughtful design, durable materials, and industry-leading customization capabilities. 

Olydoe, an up-and-coming men’s golf apparel brand redefining modern golf style, has officially introduced its debut collection, delivering a refined alternative to logo-driven and synthetic-heavy golfwear. Built on the belief that golf happens in nature and apparel should honor it, Olydoe offers thoughtfully designed pieces crafted from premium natural fibers that feel better the longer they’re worn.

Alma Mater Footwear is set to make its first appearance at the PGA Merchandise Show. Alma Mater officially released its initial golf footwear offering, the Beta. The Beta Longwing and the Beta Lite are available for purchase in select stores and nationally at Alma Mater’s website. At the PGA Merchandise Show, the brand will unveil new colorways and styles of its popular men’s shoe, while also debuting its first women’s golf shoe, the Beta Derby.