Uneekor announced the inaugural, a global online tournament open exclusively to Uneekor launch monitor owners. Starting August 17, the Uneekor Invitational, built in partnership with GSPro and SGT, brings competitive virtual golf to a global stage, giving players the opportunity to compete for a championship title, cash prizes, and exclusive rewards. The Uneekor Invitational will take place August 17 through September 4, bringing together Uneekor players from around the world for a multi-phase virtual golf competition designed to challenge competitors and crown the ultimate champion.

Golf Pro Payments is proud to announce a new partnership with the Georgia Chapter of the Club Management Association of America, expanding its support of golf clubs and industry professionals throughout the state. Through the partnership, Georgia CMAA members will have access to Golf Pro Payments’ merchant services solutions, as well as Azalea, the company’s all-in-one golf management platform.

PRG Golf has announced the launch of its Officially Licensed Guinness Collection, bringing together the world’s most iconic stout brand with one of golf’s most established accessory manufacturers. The new collection features a range of premium headcovers, accessories and on-course essentials inspired by the heritage, character and unmistakable visual identity of Guinness, offering golfers a fresh way to celebrate the world’s most distinctive beer brand.

Five Iron Golf, the global leader in indoor golf and entertainment, today announced plans to open a new location at Capital One Center in Tysons, Va., in early 2027. The venue will occupy approximately 17,000 square feet, including a second floor and outdoor terrace, further expanding Five Iron’s growing presence across the Washington, D.C. region. Located across from Capital One Center restaurants Ometeo and Stellina and within walking distance of the McLean Metro Station, the new venue will bring Five Iron’s signature blend of golf, hospitality and entertainment to one of the region’s premier mixed-use destinations.

Softspikes continued its remarkable run of success on the PGA TOUR this weekend, with the winner of the 3M Championship extending the run of PGA TOUR victories in replaceable spikes to 29 consecutive weeks. The champion trusted a combination of Softspikes Tour Flex Pro and ProStinger spikes to secure the title, extending a streak that has now lasted throughout every week of the 2026 PGA TOUR season.

The Club Foundation announces the inaugural recipients of the University of South Carolina Scholarship, a program established in 2026 to support current students and alumni of the University of South Carolina who are pursuing careers in club management.

Invited Clubs, the world leader in private clubs, is pleased to share several key updates at properties across its portfolio in Texas that are aimed at enhancing the everyday member experience through reinvestments in fitness, recovery, racquet sports and member lifestyle. With an emphasis on expanding and upgrading the fitness experience across its clubs, Invited Clubs has worked to incorporate the best training equipment, performance technology and recovery advancements into its offerings. 

Sentry Insurance, the PGA TOUR and the Century Club of San Diego announced today that The Sentry, the annual PGA TOUR event played at Torrey Pines Golf Course, will be part of the PGA TOUR Championship Series beginning in 2028, as the PGA TOUR enters an exciting era with a new competitive model. Sentry assumed title sponsorship of San Diego’s longstanding PGA TOUR event last month, and the full-field event will be held under its new name for the first time January 25-30, 2027.

Branson, Missouri has long entertained visitors with a mix of iconic and ever-growing attractions, from lakes and live entertainment theatres to family friendly venues including Silver Dollar City theme park. Now, world-acclaimed golf is increasingly luring guests to Middle America’s most popular destination. All 12 destination courses are located near dozens of restaurants, scores of lodging options, and a plethora of after-golf things to see and do. Branson regularly garners top-rated tourism destination status in America from Trip Advisor.

Dutchman’s Pipe Club further cemented its growing reputation as one of South Florida’s premier championship golf venues by successfully hosting the Final Qualifier for the 126th U.S. Amateur Championship on July 22, welcoming many of the nation’s top amateur golfers to compete for a coveted place in one of golf’s most prestigious national championships. The 18-hole stroke play qualifier tested competitors across every aspect of the Jack Nicklaus Signature design, with firm playing conditions, strategic bunkering and demanding approach shots rewarding precision, creativity and disciplined course management. 

Golf Industry Guru hosted an exclusive live Q&A session featuring Ray Cronin, Founder and Chief Innovator of Club Benchmarking, the industry’s leading source of financial and operational benchmarking data for private clubs. The session was moderated by James Cronk, Co-Founder of Golf Industry Guru. Ray Cronin spent more than 30 years leading technology companies through their early growth stages before founding Club Benchmarking in 2009, bringing a data-driven, systems-level approach to an industry that had never had one. WATCH

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Hal and Mark discuss The Open Championship and Bryson’s eventful tournament. WATCH

The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Tracy Moffatt, owner of K&K Consulting, Adjunct Professor at Florida Gulf Coast University, and the 2025 AGM Educator of the Year. A respected leader in the golf retail industry, Tracy has dedicated her career to advancing education, mentoring professionals, and helping retailers improve their business performance through strategic merchandising and financial management. WATCH

Join Doris Muscarella on The Traveling Golf Diva as she sits down with Franjo Blazevic and Renata from Blaze Golf Apparel. Franjo, a PGA-registered professional golfer, shares his journey from frustration with overpriced, uncomfortable golf clothing to creating a premium yet affordable line that delivers big-brand quality with superior comfort, breathability, and timeless style. LISTEN