NEWS

Bettinardi Golf Introduces Two New Putter Models Developed In Collaboration with Matt Fitzpatrick

Bettinardi Golf announced the release of the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F), two new putters based on the models Matt Fitzpatrick trusts on Tour, now making their way from the Tour truck to your bag for the first time.

Known for his meticulous approach to the game, Fitzpatrick has long prioritized face milling and roll characteristics in his putters. Earlier in his career, he relied on a specific groove profile that was no longer in production, leading him to search for a long-term solution that would meet his standards. Through a mutual connection, Sam Bettinardi reached out to Fitzpatrick’s camp to offer Bettinardi’s precision milling capabilities. Bettinardi produced more than 30 prototypes before achieving the exact look, feel, and face milling Fitzpatrick demanded.

See the BB1 Fitz Flow and BB48 Fitz profiles here.

Imperial Signs LPGA Pro Benedetta Moresco as Headwear Ambassador

Imperial is proud to announce a new partnership with LPGA professional Benedetta Moresco, who joins Team Imperial as an official headwear ambassador. Moresco turned professional in 2023 following a standout amateur and collegiate career at the University of Alabama, earning SEC honors and competing on the international stage. As part of the partnership, she will represent Imperial both on and off the course, highlighting the brand’s commitment to performance, craftsmanship, and the future of the game. Her global perspective and competitive drive align seamlessly with Imperial’s heritage and continued investment in emerging talent.


BUSINESS

American Golf Industry Coalition Concludes 18th Annual National Golf Day in Washington, D.C.

The American Golf Industry Coalition (AGIC) concluded its 18th National Golf Day this week following three days of advocacy, collaboration and community service projects across Washington, D.C. More than 280 individuals representing businesses and organizations from across the golf industry participated in the annual event.

Troon Announces 2026 Schedule for New “Access Challenge” Amateur Tournament Series

Troon announced the 2026 schedule for the Access Challenge, a newly reimagined version of the former Troon Challenge amateur tournament series. Regional qualifying for the 2026 Access Challenge will run from June through August at golf courses in Arizona, California, Florida and Texas. Two-person teams in both Net and Gross Divisions will compete to qualify for spots in the Access Championship, scheduled to be played at Troon North Golf Club in Scottsdale, Arizona, on Saturday, December 12, 2026.

Top Two Finishers in the 2026 PGA Professional Championship Trust the Full Swing KIT Launch Monitor

Full Swing congratulates Jesse Droemer and Ben Kern, the top two finishers at the 2026 PGA Professional Championship at Bandon Dunes Golf Resort, and recognizes the role the Full Swing KIT launch monitor played in their preparation for one of the most competitive events in club professional golf. Droemer captured the 58th PGA Professional Championship and the Walter Hagen Cup with a four-under-par total, edging Kern by one stroke after four demanding rounds along the Oregon coast.

Golf Life Navigators Announces Madison Rubin as Private Club Partnerships Manager

Golf Life Navigators (GLN), the leading data-driven platform connecting private clubs with highly qualified prospective members, is proud to announce the hiring of Madison Rubin as its new Private Club Partnerships Manager. In this role, Rubin will focus on strengthening Golf Life Navigators’ network of private club subscribers while helping clubs more effectively connect with pre-qualified prospects who align with their membership profile. She will also support the company’s broader mission of delivering accurate, data-backed information to club officials who are planning for future private club members.


MEDIA

Babygrande Golf to Livestream All NCAA Men’s and Women’s Golf Regionals for the First Time Ever

Babygrande Golf today announced that it will provide live coverage of all NCAA Division I Men’s and Women’s Golf Regionals in 2026, marking the first time in championship history that every regional site will be livestreamed simultaneously. Spanning 12 host sites across the country, the coverage will begin with the Women’s Regionals from May 11–13, followed by the Men’s Regionals from May 18–20. All coverage will be available exclusively on Babygrande Golf’s website.

Wells Adams Named Co-Host of Big Break X Good Good Presented by Golf Galaxy Returning This August on Golf Channel

elevision and entertainment personality Wells Adams – best known for his work on The Bachelor and Bachelor in Paradise and current co-host of The Vanity Index on Golf Channel – will serve as co-host for Big Break x Good Good Presented by Golf Galaxy, as the ground-breaking golf reality competition show returns to Golf Channel this August. A self-admitted golf nut and long-time fan of Big Break, Adams joins Big Break Dominican Republic winner, former LPGA Tour pro and Golf Channel personality Blair O’Neal as co-host for Season 24.

 

COURSES

Horseshoe Bay Resort Announces Summer, Fall Golf Packages

Horseshoe Bay Resort, part of the Crescent Hotels & Resorts Latitudes collection, proudly announces its Summer and Fall Golf Packages, offering golfers an unparalleled opportunity to experience world-class golf in the heart of the Texas Hill Country. With golf travel surging to record demand levels nationwide, tee times and resort room nights at Horseshoe Bay Resort are moving quickly — making early booking essential for those looking to secure their ideal getaway this Summer or Fall.

Major Champions, Past Champions and the World’s Top-Ranked Players Headline Field at the 2026 Kroger Queen City Championship presented by P&G, May 14-17 at Maketewah CC

Entries are now closed for the 2026 Kroger Queen City Championship presented by P&G, Cincinnati’s premier LPGA Tour event that will boast one of its strongest fields in the tournament’s five-year history when 144 of the world’s best professional golfers converge upon Maketewah Country Club, May 14-17.

RESULTS

Florida A&M University Goes Wire-to-Wire to Win DI Title at 39th PGA WORKS Collegiate Championship

Florida A&M University, led by sensational sophomore Sascha Robinson, won the Men’s Division I title Wednesday in the PGA WORKS Collegiate Championship presented by Chase and Kohler Co. Robinson fired a 6-under 65 at The Park to boost the Rattlers to a 12-shot victory over North Carolina A&T State University. FAMU won in wire-to-wire fashion.

Texas A&M Corpus Christi Claims Women’s Title at 39th PGA WORKS Collegiate Championship

Texas A&M-Corpus Christi has found a variety of ways to win their last five appearances in the PGA WORKS Collegiate Championship presented by Chase and Kohler Co. This week at The Park, it was all about team depth, considering the Islanders won the Women’s Team Championship without any player finishing in the top six. Instead, they finished seventh through 11th place to earn a nine-shot victory over defending champion North Carolina A&T State University.

 

 

📈 TRENDING

1️⃣ McLaren’s new venture, McLaren Golf, announced its official launch alongside the introduction of its debut irons, the Series 1 and Series 3.

2️⃣ Ryan Ruffels wins The Q at Myrtle Beach. With the victory, Ruffels secures the final spot in the 2026 ONEflight Myrtle Beach Classic, set for May 7-10 at Dunes Golf & Beach Club.

3️⃣ Killer Golf announced the official launch of its modular putter platform. Killer Golf’s launch centers on The Artifact putters, including The Wing and The Blade, paired with a modular architecture that supports highly personalized setup and repeatable stability once configured.

4️⃣ TurfNet unveiled an upgraded version of its industry‑leading jobs board, further strengthening its position as the go‑to destination for turf professionals and employers.

5️⃣ Bettinardi Golf released a Limited Line Extension AntidoteHexperimental #7 and Hexperimental #9, the first heel-shafted putters ever built around the brand’s SimplyBalanced™ Zero-Torque Technology.

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