Fujikura Composites America has marked another chapter in its journey by moving into its new state-of-the-art headquarters in Carlsbad, California. The significantly larger workspace for all aspects of the business will allow the industry leaders in composite shaft innovation to better serve its customers around the globe.

Clubessential, the leading provider of comprehensive software solutions for private clubs and public golf courses under Xplor Technologies, today announced significant enhancements to its Next Gen Mobile App, including new member experience improvements and a strategic integration with Avigilon Alta, enabling secure mobile access throughout the club. As member expectations continue to evolve, clubs are seeking technology that delivers convenience, personalization, and seamless experiences across every interaction. Experience-driven and location-aware, the Clubessential Mobile App creates one connected member journey across every touchpoint of club life – bringing reservations, communication, payments, engagement, and now physical club access into a single seamless experience.

Player registration for the highly anticipated 2026 REACH Classic has officially sold out. Individual and team spots are completely filled for the upcoming tournament, which is scheduled to take place on June 22nd at the prestigious Kirkbrae Country Club. Presented by Gorton & Company and supported by Tournament Solutions and Tito’s Handmade Vodka, the REACH Classic serves as the premier fundraising vehicle for PGA REACH New England. Proceeds from the event directly fund critical programs designed to positively influence the lives of New England’s Veteran population.

As golf lifestyle buying calendars continue to move earlier in the product cycle, PGA of America Golf Professionals and retail buyers attending the 2026 PGA Buying Summit will begin the event with decision-focused education programs to inform Spring 2027 assortment evaluations, merchandising strategies and business operations before engaging with nearly 200 participating brands during the July 26–29 gathering at the Omni PGA Frisco Resort & Spa. Developed in partnership with the PGA of America and the Association of Golf Merchandisers, the Summit’s education program serves as the connective layer of the event experience, helping attendees translate market trends and product exposure into practical merchandising and operational and business strategy decisions.

Next Round, a trade-in platform for golf retailers, fitters, and private clubs, is making Father’s Day gifting easier than ever with their curated Father’s Day collection of golf’s most popular clubs, which helps shoppers give dad the club he’s been eyeing without paying full price. As golfers continue looking for smarter ways to upgrade their equipment, Next Round has become a trusted destination for buying, selling, and trading golf clubs online. With thousands of carefully inspected clubs from the game’s leading brands, Next Round makes it easier to find quality equipment at a better value while giving great clubs a second life. Ahead of Father’s Day, Next Round has curated a collection of popular gift options to help shoppers find something dad will be excited to take on the course.

The PGA TOUR’s RBC Canadian Open tees off from TPC Toronto at Osprey Valley (North Course) in Caledon, Ontario, Canada this week, headlining Golf Channel’s live tournament coverage. This is the 115th playing of the RBC Canadian Open, which will be held at TPC Toronto at Osprey Valley’s North Course for the second year in a row. New Zealand’s Ryan Fox won in 2025 in a playoff with American Sam Burns.

Stewart Golf today announced a licensing partnership with The Open, golf’s original Championship. Under the agreement, Stewart Golf will serve as the primary Official Golf Trolley Licensee for The Open, marking a significant milestone for the premium electric trolley manufacturer and further strengthening the brand’s position at the elite level of golf and reinforcing its reputation for innovation, performance and design. Running over an initial three-year period, the licensing partnership will cover The Open in 2026, 2027 and 2028, featuring in the merchandise offering throughout the week of the Championship.

Flag & Anthem, the premium lifestyle brand known for its effortlessly versatile clothing, proudly announces the signing of professional golfer John Daly II as its newest brand ambassador. Under the new partnership, Daly II will exclusively wear Flag & Anthem’s performance golf apparel as he begins his professional career. Known for his undeniable talent, fierce competitiveness, and signature style, John Daly II represents the next generation of golf. By joining forces with Flag & Anthem, he will showcase the brand’s expanding golf collection, which blends high-performance fabrics with the classic, comfortable aesthetic Flag & Anthem is known for.

The Skechers World Champions Cup supporting Shriners Children’s announced today that Darren Clarke, Retief Goosen and Justin Leonard will captain the European, International and U.S. Teams, respectively. The third annual playing of this tournament is set to be played December 3-6, 2026, at Feather Sound Country Club in Clearwater for the second consecutive year.

GMS Agency, ‘Agency of the Year’ at the 2025 Sports Business Awards, is pleased to announce the appointment of Adam Smith as Head of Communications, further strengthening its leadership team and global communications offering across its growing portfolio of clients. Smith joins GMS with more than a decade of experience across sports journalism, PR, integrated marketing and client management in key golf markets worldwide. Most recently, he served as Chief Operating Officer at Sports Impact. Throughout his career, he has led communications strategy for global golf and sports brands, built high-impact media and creator relationships, and delivered award-winning campaigns across sport and lifestyle.

Olydoe, a golf lifestyle brand redefining performance apparel through natural materials and refined craftsmanship, has partnered with RepSpark to break into the private club space. By joining the golf industry’s leading B2B eCommerce platform, Olydoe is simplifying the ordering process for corporate and green-grass buyers.

Turtleson, creators of striking, sophisticated apparel for discerning customers, launched its “Name A Polo After Your Dad” contest just in time for Father’s Day. The contest is an open call for families to nominate dads for the opportunity to design a polo bearing their name and have it featured in Turtleson’s collection. “As a father myself, I know firsthand what a vital role dads play in our lives and how they need comfortable, sophisticated apparel that can take them from the office to the carline to the ball field,” said Greg Oakley, co-founder and CEO of Turtleson. “We wanted to celebrate Father’s Day in a fun way that says to all the Turtleson dads out there, ‘We see you and we thank you for all you do for your family.’”

Troon Partners Network, a division of Troon®, the leader in providing golf and club-related leisure and hospitality services, today announced Reliable Background Screening, a leading private club-focused background screening firm with a track record of success in country club operations, as the company’s newest Preferred Partner. Through a multi-year partnership, Reliable Background Screening will provide Troon’s portfolio of private club partners with membership and employee background screening services. As a Preferred Partner, Reliable’s programs and services will be promoted directly to club operators and management nationwide through integrated marketing campaigns, digital engagement, and exclusive promotional opportunities.

Sandia Golf Club in Albuquerque, New Mexico recently completed the first phase of its clubhouse renovation, enhancing guest amenities and modernizing facilities. The project, which began in September 2025, was led by Enterprise Builders as the general contractor, with architectural design by Oklahoma City-based GSB and interior design by Tom Hoch Design. The first-phase renovation includes a redesigned 1,000-square-foot golf shop featuring modern fixtures and lighting, effectively doubling the club’s headwear offerings and increasing on-hand inventory. The updated layout improves shopping flow, providing a more efficient and enjoyable experience for guests. New product offerings include Sandia Golf Club-branded apparel lines (available only on property) such as Sun Day Red, Dunning, and Good Good.

Terre Blanche Hotel Spa Golf Resort, proudly affiliated with Troon, has strengthened its position as one of Europe’s most exceptional luxury golf destinations after being recognized in the newly released Forbes Travel Guide 2026, while also retaining two of the industry’s most respected sustainability certifications: GEO Certified®and Clef Verte (Green Key). Set across a breathtaking 300-hectare private estate in Provence, just 45 minutes from Nice Côte d’Azur Airport, Terre Blanche continues to set the benchmark for integrated luxury hospitality, world-class golf, wellness, gastronomy, and environmental leadership.

A Story of Resilience on the Fairway – What if the greatest comeback wasn’t a perfect swing, but finding the courage to rewrite your own story? In our newest episode of The Traveling Golf Diva Podcast, Doris Muscarella sits down with the remarkable Tracy Hanson — LPGA Life Member, champion, author of Finding My Course, and founder of the Tracy Hanson Initiative. We explore her inspiring journey from pain to purpose, her powerful work mentoring athletes, and the healing power of storytelling both on and off the course — a conversation that will uplift every woman chasing her next chapter. LISTEN

In this week's edition, the guys discuss Rex's reporting on future changes to the PGA Tour, including field sizes, the number of Track 1 tournaments, and in-season promotion, and preview the Memorial Tournament, U.S. Women's Open, and NCAA finale. WATCH

Host Jay Karen (NGCOA CEO) sat down with Greg Nathan (President & CEO, National Golf Foundation) for a data-driven conversation on the current state of the golf economy, record participation growth and the continued evolution of off-course golf. There will be no shortage of timely insights and practical industry perspectives, so bring your questions for this live episode and have them answered on-air! WATCH