Uneekor is launching AI Studio, its most complete training package to date. The announcement spotlights the real-world impact of AI Trainer, the intelligent coaching engine at the package’s core, and the coaches and facilities already using it to drive deeper, more lasting player development. Uneekor AI Trainer analyzes more than 60 swing checkpoints in real time and delivers an instant, personalized swing score after every shot. With advanced machine learning, every shot is captured, analyzed, and turned into a clear path forward — translating complex data into actionable recommendations that tell golfers and coaches exactly what’s happening at impact and what needs to change.

Registration is now open for the 2026 PGA Buying Summit, scheduled for July 26–29 at the Omni PGA Frisco Resort & Spa, where retail buyers and PGA of America Golf Professionals will meet with golf lifestyle brands and industry leaders at a key point in the retail cycle. As golf apparel evolves toward lifestyle-driven collections and faster product cycles, the PGA Buying Summit offers early access to Spring 2027 apparel and accessories as product direction takes shape.

For the fifth straight year, the GCSAA Foundation’s Rounds 4 Research program supporting turfgrass research broke its fundraising records, yielding $936,298 during its April 2026 online auction, an increase of $182,529 over 2025. The GCSAA Foundation is the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA). Rounds 4 Research helps address a critical shortage of funding for ongoing, university-based agronomic research, education, advocacy programs and course operations.

Concert Golf Partners has named seasoned hospitality executive Javier Rosenberg as Chief Operating Officer, reinforcing the company’s commitment to operational excellence, best-in-class service, and elevated member experiences across its growing portfolio of private clubs nationwide. The former president of Northwood Hospitality, and Americas president and COO of Carlson Rezidor (Radisson Hotel Group), Rosenberg is a global executive with senior leadership expertise in real estate, investment management, and operations across the hospitality industry in the United States, Europe, Asia, and Latin America.

​After decades of service as a Los Angeles City firefighter, avid golfer Gene Merchant was battling more than Old Man Par: he was fighting a bad back, shoulder pain, and arthritis in his knees. This was the reality for Gene, a 79-year-old resident of the Lake Tahoe, Calif. area who found his handicap climbing as he aged. After a hiatus from the game to raise his family, Gene returned to golf but was eventually met with physical limitations from a lifetime of service. Describing the hurdles he faced, he says, “I’m a retired firefighter, so I have a bad back, I’ve had shoulder surgeries, hernia surgeries, and my knees act up with arthritis.” READ MORE

On the heels of assuming management of Westlake Golf and Country Club (Jackson, NJ), Spirit Golf Management, a division of The Sports Facilities Companies (SFC), has announced the appointment of New Jersey PGA Professional Justin Rohrig as Head Golf Professional. Rohrig’s appointment marks an important milestone in Spirit Golf Management’s integration at Westlake, as the company builds on the momentum of its recent acquisition by SFC, which launched a dedicated Golf Division and broadened Spirit Golf’s national reach. 

The PGA of America has named Jason Soucy as Championship Director for the 2028 PGA Championship, which will be played May 18-21 at The Olympic Club (Lake Course) in San Francisco, California. This appointment marks Soucy’s second stint as a championship director for the PGA Championship. He guided the 2025 edition that delivered record-setting hospitality sales at Quail Hollow Club in Charlotte, North Carolina.

Anniston Country Club, a private facility located in Anniston, Alabama, today announced PGA of America Golf Professional Kyle Carpenter as the General Manager and Director of Golf. ExecuSearch, powered by the PGA of America, a premium executive placement service for the golf industry, assisted with the search and placement.  Anniston Country Club is home to an 18-hole championship golf course, state-of-the-art fitness center, racquet sports, pool, and a host of family-friendly amenities. In his new role, Carpenter is responsible for management of all club operations, including food and beverage, maintenance, merchandising, membership, racquet sports, social activities and all golf operations.

This summer, Marriott Golf Academy is helping golfers elevate their game with two standout promotions designed to deliver both performance and value. Whether you are looking to extend your stay or upgrade your gear, there has never been a better time to commit to improvement. Golfers can sharpen their skills while enjoying more time to relax with the Summer Golf School Free Night Promotion, valid May 15 through September 15, 2026.

Bobby Jones Links (BJL), one of the fastest-growing club management and development companies in the industry, is pleased to announce that it has been chosen to manage the semi-private Live Oaks Golf Club in Jackson, Mississippi. From overseeing a new irrigation system and sharper agronomy standards to elevated service training, an upgraded dining experience at Roosevelt’s, and the addition of group accommodations, every improvement reflects BJL’s expertise and points towards an exciting next chapter for Live Oaks.

The King & Prince Golf and Beach Club today announced the launch of its new membership program, marking a defining milestone in the Club’s transition to a fully private model. The membership release coincides with a comprehensive $7 million transformation of the Club’s golf course and practice facilities, led by acclaimed designer Beau Welling. The project reflects a broader vision by owner South Street Partners (South Street) – one of the largest owners and operators of private residential club and resort communities in the United States, including Kiawah Island, Palmetto Bluff, PGA National and The Cliffs – to reestablish The King & Prince as one of the Southeast’s premier coastal golf and social club experiences. The course and its redesigned clubhouse are expected to open in late fall 2026.

laying in the PGA WORKS Collegiate Championship Presented by Chase and Kohler can be a life-altering event. Just ask Alexis Faieta. She was playing in Tuesday’s second round at The Park when she heard something unexpected. “Hey, I saw you on SportsCenter last night.” Wait, what?

Faieta was on SportsCenter as part of the ESPN staple show’s Top 10 of the Day. It was video of her holing out a 94-yard shot from the sand for eagle on the 14th hole during Monday’s first round.

The PGA TOUR’s Truist Championship Signature Event headlines Golf Channel’s live tournament coverage this week as the tournament returns to Quail Hollow Club in Charlotte, N.C. Coverage begins on Thursday - Friday on The Golf Channel, with a weekend schedule on CBS.

hampion Golf Mats, a leading provider of high-quality golf practice surfaces, is proud to announce its new sponsorship of The Golf Shop Radio Show, a long-running and trusted voice in the golf community. This partnership reflects a shared commitment to helping golfers improve their game through better equipment, expert insights, and a passion for the sport. As part of the sponsorship, Champion Golf Mats will be featured throughout The Golf Shop Radio Show’s programming, including on-air mentions, product spotlights, and exclusive promotions for listeners.

The American Junior Golf Association continues Season 3 of the Golf’s Next GEN podcast with episode 4 featuring Ronin Banerjee, No. 5 in the Rolex AJGA Rankings, and Dayton Hansen, COO of ICL Academy. In the episode, Banerjee and Hansen reflect on the new expanded partnership between ICL Academy and the AJGA. WATCH

Bensalem, PA –  Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd discuss Jim Furyk as Ryder Cup Captain and the status of LIV Golf. In addition to traditional podcast platforms, episodes of Be The Right Club Today are now available in full on YouTube. New episodes out every Thursday. LISTEN

Have you ever found yourself on the course second-guessing a rule… wondering if one small misstep could cost you the game?  You’re not alone—and this episode is here to change that.  As your host, Doris Muscarella, I’m excited to welcome Marcela Smith, a USGA Expert Rules Certified educator who is redefining how golfers—especially women—connect with the game. Her passion lies in turning confusion into confidence and helping players feel empowered every time they step onto the course. LISTEN