Shot Scope, the industry leader in golf technology and performance data, has unveiled the new Shot Scope 6 feature to its game improvement dashboard, providing shot-tracking golfers with a quick and convenient framework to systematically lower their scores. As the company’s shot database surpasses 460 million recorded shots, it has distilled its vast database of over 100 tour-level statistics, including Strokes Gained, into six key performance metrics that directly correlate to score improvement and handicap reduction. The features, now live within the Shot Scope mobile app and web dashboard, transform the potentially daunting task of data analysis into actionable insights at a glance.

As golf’s popularity has grown in recent years, two of its most frequently cited appeals are its social and competitive nature. For some golfers and in certain markets, however, increased participation has made securing tee times more difficult. One response to this challenge, from both golfers and course operators, has been the rise of leagues. The number of U.S. golfers participating in leagues, whether run internally by golf facilities or externally by national organizations such as Twilight Golf and Spark Golf, has jumped 68% since 2019. Over the same post-COVID period, the corresponding rise in the number of on-course golfers is 20% (from 24.3 million to 29.1 million).

GOLFZON, the global leader in golf simulator technology, announced today that facility registration for the GOLFZON Tour Season 3 is now open. Season 3 builds on the success of last year’s tour – which featured more than 1,000 participants across 72 facilities – by incorporating direct feedback from the GOLFZON community, with key enhancements focused on timing, competitive balance, accessibility, and prize structure. The Tour shifts to a fall-to-winter schedule to align with peak indoor golf season. This season introduces a multi-phase structure designed to connect local players to the global competition.

Five Iron Golf, the global leader in indoor golf and entertainment, today announced the return of its annual Women’s Golf Month initiative, a month-long national campaign focused on making golf more welcoming, social, and accessible for women of all experience levels. Now in its third consecutive year, Women’s Golf Month has become one of Five Iron Golf’s largest annual community-driven initiatives, helping introduce thousands of women to the game through free play opportunities, beginner-friendly programming, instruction, leagues, and social events across the company’s growing network of locations.

J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, announced today the launch of its new Summer Holiday collection, allowing movement between the course, the coast and the city without pause. With golf becoming an increasingly larger part of the summer lifestyle, the new collection moves through the rhythm of an endless summer day: mornings spent on the course, afternoons by the water, and nights that carry on until dawn.

PGA TOUR Superstore, the nation’s leading destination for golf equipment, apparel and accessories, is opening its first Baltimore-area location on July 18, 2026. The 29,440-square-foot store will be located at 1910 York Road in Timonium, just north of Baltimore and minutes from the Maryland State Fairgrounds and Hunt Valley. Doors open at 9 a.m., with thousands of dollars in giveaways for the first guests in line.

Majors Challenge, the golf industry’s leading digital fantasy and pool hosting platform, today announced a major business-to-business initiative ahead of the 2026 U.S. Open. For a limited time, any company that touches the sport of golf is invited to host a fully customized, white-labeled golf pool completely free of charge for the historic tournament, taking place June 18–21, 2026, at the legendary Shinnecock Hills Golf Club in Southampton, New York.

The renewal reinforces Golfmanager’s position as one of the most secure club management software platforms in the industry, fully aligned with the highest international standards for information security. More than 400 golf clubs worldwide rely on a platform designed to ensure the confidentiality, integrity, and availability of their data.

Motocaddy, the world’s leading electric caddy brand, announced today that the University of Wyoming used its game-enhancing products en route to victory at the Golfweek Women’s National Golf Invitational (NGI) over the weekend. The 54-hole stroke-play event, held at Ak-Chin Southern Dunes in Maricopa, Arizona, saw the University of Wyoming’s four lowest players experience a Motocaddy M1 DHC electric caddy to help secure a record-breaking wire-to-wire victory in the fourth edition of the Women’s NGI.

Robert Trent Jones II Golf Course Architects (RTJ II) has been selected to lead the redesign and renovation of the historic golf course at Mena House, one of the world’s most distinctive golf destinations, uniquely located at the base of the Giza Pyramids. The partnership between Talaat Moustafa Group (TMG) and RTJ II reflects a shared commitment to elevating the course’s international profile while preserving its distinctive legacy.

Prince’s Golf Club, host of the 1932 Open Championship and 2030 Walker Cup, has announced a new 18-hole championship composite course, The Laddie, created in collaboration with The R&A and architects Mackenzie & Ebert. The layout brings together the best holes from the existing nines – The Himalayas, Shore and Dunes. Named “The Laddie,” the championship course pays tribute to P B “Laddie” Lucas, one of Prince’s most celebrated figures and a man whose life and legacy are deeply entwined with the club.

The New England PGA and PGA REACH New England, the charitable arm of the NEPGA, are excited to announce that the 2026 REACH Classic will be held on June 22, 2026, at the prestigious Kirkbrae Country Club. As the Foundation’s premier annual golf fundraiser, all proceeds from the event directly support our Nation’s Heroes.

Toptracer, the world’s number one range technology, announces Kawana Hotel – Fuji Course is now available on its platform at golf ranges around the world. Kawana Hotel – Fuji Course, ranked 61 in GOLF Magazine’s Top 100 Courses in the World, builds on the prestige and credibility of Toptracer’s portfolio through its international reputation and iconic status. Often referred to as the “Pebble Beach of Japan,” the course is known for exclusivity, heritage and significance within Japanese golf.

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Mitch took the new Qi4D LS out of the bay and onto the course to see if the numbers actually translate—and the results didn’t disappoint. WATCH

PGA Professional Jackie Riegle from Monarch Beach GL demonstrates a drill that focuses on squaring the clubface with your body for straighter and more consistent shots. WATCH

TRUE linkswear’s United By Golf features retired NFL player Jonathan Stewart. The Carolina Panthers legend talks golf, competition, community, and why the grind still fuels him. WATCH

In this video, Donna White works one-on-one with student-athlete Linda Stamm at the Keiser University College of Golf, focusing on building a more consistent and confident golf swing. Donna walks through key fundamentals including setup, balance, and swing plane, while also reinforcing the importance of rhythm, sequencing, and timing. A simple mental cue helps bring it all together, allowing the player to stay committed and in sync during the swing. WATCH