The Indoor Golf Alliance (IGA), the professional association dedicated to the indoor golf industry, celebrated its first anniversary. In its first year, the IGA launched more than 20 programs and resources serving manufacturers, suppliers, facility operators, leagues, instructors and entrepreneurs, including 52 industry newsletters, an operator certification program, a national facility locator and international chapters.

Practicing is great, but practicing with purpose, direction and efficiency is even better. That's where having a golf simulator – or access to one – can make a dramatic difference in getting better at golf. Based in Dallas, The Indoor Golf Shop offers an industry-leading selection of residential and commercial indoor golf equipment, including a full selection of launch monitors and simulators from companies like Trackman, Uneekor, Garmin, Bushnell, Flightscope, ProTee, Full Swing, and Tru Golf, just to name a few.

Johnnie-O, the premium lifestyle apparel brand rooted in East Coast tradition, West Coast casual and Midwest grit, announced its 2026 Lodge Collection, a fall-inspired lifestyle line showcasing refined classics that provide all-day comfort, easy layering, and versatility suitable for every wearing occasion throughout the week. The Johnnie-O Lodge Collection is a seasonal fall collection balancing traditionally outdoorsy styles with comfort, performance, and polish.

True Spec Golf, the premium, brand-agnostic club-fitting company, is joined by golf broadcaster and fitting expert Doug Smith to test the all-new Srixon ZXi Irons. Watch the full review which features launch monitor data to break down the key performance differences and improvements from the previous generation.

The tennis and pickleball program at Hope Valley Country Club in Durham, N.C., has never been in better shape, and as the club gets ready for a golf course renovation, it's never been more poised to take the next step. Over the past three years, there's been a transformation of the program at the Bobby Jones Links managed club under Alec Moore, director of racquet sports at the club. He has prioritized rebuilding a culture centered on community, connection, and inclusivity.

Club Champion, the nation's leading club fitting and building company, is opening a new Mobile Fitting Studio on Kiawah Island, SC, expanding its national footprint to serve golfers on Kiawah Island and throughout the Lowcountry. The new mobile studio, located in Freshfields Village at 165 Village Green Ln, Kiawah Island, SC 29455, gives local golfers access to Club Champion's industry-leading custom fitting process.

Motor City Golf Club and TGL presented by SoFi, the primetime team golf league in partnership with the PGA Tour, announced the addition of Jackson Koivun to the expansion team's inaugural roster for the upcoming 2027 season. Koivun joins five-time major champion Brooks Koepka as Motor City Golf Club prepares to represent Detroit in its first TGL season.

GMS Agency has been appointed as the global PR and communications agency for luxury golf travel specialist The Experience Golf, following a competitive pitch process. The appointment will see GMS lead a highly targeted international communications programme designed to strengthen The Experience Golf's position within the premium golf travel sector and reach high-net-worth and ultra-high-net-worth golfers in key international markets.

This month Pellucid takes a different cut of its data and asks the question, compared to the All Public Regulation-length (PRl) US facilities inflation rate over the 10-yr period of '16-'25, which of the 210 Designated Market Areas (DMAs) are ahead of, pacing or trailing the cumulative US golf inflation rate over that period. At the market-level, Pellucid's analysis produces the quantitative values and gaps to the US golf pricing inflation rate over the period, allowing it to segment out the markets exceeding national golf inflation (35, caution), matching (25, stay-the-course) and trailing (44, potential continued pricing power).

The new Neon Green GLP Velvet adds a high-visibility option to a family already known for bold color. The launch responds to customers who have asked for more ways to personalize their clubs and gives retailers a timely reason to refresh their grip displays. GLP Velvet combines a soft full-rubber feel with W-pattern texture and is available in Standard, Midsize and Oversize.

Peter Millar Licensing Co, a division of Paramount Brands, announced the appointment of Paige Weiland as National Sales Director. In her new role, Weiland will lead national sales strategy and customer development for the Peter Millar Licensing Co., strengthening key partnerships and identifying new opportunities for growth.

What if every golfer could have access to decades of golf shaft engineering and fitting expertise anytime, anywhere? KINETIXX Golf is taking another step toward that future with the introduction of KINETIXX FIT, an AI-powered fitting platform designed to help golfers navigate one of the most complex and consequential equipment decisions in the bag: finding the right golf shaft.

PROTOCONCEPT GOLF, the luxury Japanese golf equipment brand known for precision engineering, exceptional materials and uncompromising attention to detail, announces an exclusive collaboration with Dormie Golf Workshop, one of golf's premier makers of handcrafted leather headcovers. The new PROTOCONCEPT GOLF x Dormie Workshop Collection brings together two brands united by a shared appreciation for craftsmanship, design, and premium performance.

Pro's Choice Golf Shafts, Inc. announced that the winner of the PGA TOUR Bank of Utah Championship, held at Black Desert Resort in Invis, UT, was playing a Graphite Design Tour AD IZ-7 X-Stiff flex wood shaft in his TaylorMade Qi10 #3 Fairway metal wood and a Graphite Design Tour AD DI Hybrid 95 X-Stiff flex shaft in this TaylorMade SIM Max 19° hybrid. The champion claimed his first PGA Tour victory after posting a 4-day score of 63, 63, 65, 68 for a total of 26 under par.

The LOTTE Championship winner captured another LPGA TOUR victory while relying on KBS PGI 90 shafts throughout her irons. KBS PGI 90 was featured throughout the winner's irons, helping provide the consistency and control needed to navigate Hoakalei Country Club. The champion finished at 21-under par to secure a three-shot victory.

The Bank of Utah Championship winner led a standout weekend for Softspikes, wearing Tour Flex Pro spikes to secure victory on the PGA TOUR as players using the brand claimed titles across five of golf's leading professional tours. The PGA TOUR champion wore FootJoy shoes fitted with a limited-edition pink and white set of Tour Flex Pro spikes in support of Breast Cancer Awareness Month. Across the leaderboard, 32 of the top 39 finishers chose replaceable spikes over spikeless footwear.

PROTOCONCEPT GOLF, a luxury Japanese golf equipment manufacturer, celebrates another Tour victory with its next-generation prototype irons. The winner of the Komatsu Open on the Japan Senior Tour played PROTOCONCEPT prototype irons currently under development and being tested on tour. The Komatsu Open victory follows a recent ANA Open win with another PROTOCONCEPT prototype iron design.

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 32-year-old California native and Southern Methodist University standout Austin Smotherman on earning his first career PGA TOUR victory at the Bank of Utah Championship. Smotherman, who plays with a SuperStroke Zenergy TLT Pistol 1.0 putter grip, led the field in Strokes Gained: Total (14.219) and Birdies (32).

The Bank of Utah Championship winner captured a breakthrough PGA TOUR victory while relying on KBS Tour 125 S+ shafts throughout his irons. KBS Tour 125 S+ was featured in the winner's irons, helping deliver the precision and consistency needed throughout the week. The champion finished at 26-under par to secure a two-shot victory at Black Desert Resort.

Elite Grips, a Japanese manufacturer of innovative and high-performance golf grips, celebrates ambassador Jeeno Thitikul's victory at the LOTTE Championship presented by Hoakalei. Thitikul secured her fourth LPGA Tour win of the season while playing Elite Grips. Competing at Hoakalei Country Club in Ewa Beach, Hawaii, Thitikul closed with a 4-under-par 68 to finish at 21-under 267, earning a three-stroke victory over Ina Yoon.

Take your game to the next level at Marriott Golf Academy, where personalized instruction, world-class practice facilities and Trackman technology come together for an unforgettable golf experience. Now booking for 2027, golfers can choose from two exceptional offers designed to add even more value to their golf school experience. For a limited time, book any 2- or 3-day golf school and enjoy complimentary lodging at Marriott's Grande Vista.

The Plantation Course at Kapalua will host the LPGA Tour's 2027 LOTTE Championship from March 18 to March 21, 2027. This marks the first time the event will be held at Kapalua, featuring a full field of 120 LPGA professionals competing over four rounds. Designed by Bill Coore and Ben Crenshaw, the par-73, 7,596-yard course has hosted numerous PGA Tour events, including The Sentry, which ran from 1999 to 2025.

PUMA Golf is seeking an experienced merchandising professional to drive its U.S. seasonal line architecture, assortment and lifecycle plans for footwear and apparel, supporting key category growth and Key Account strategies. The role partners with global product, sales, planning and operations teams to brief margin-appropriate products, lead pre-line presentations and serve as the brand's U.S. product expert. APPLY

This role is responsible for generating new partnership revenue through the identification, cultivation, development and execution of corporate partnership opportunities, including Official Marketing Partnerships (OMP), Title Sponsorships and other commercial partnerships. This position manages prospective partner opportunities throughout the sales process, builds relationships with key decision-makers and develops customized solutions across the PGA Tour’s sponsorship, media, digital, hospitality and event platforms. APPLY

The Project Manager will play a hands-on role in the daily execution of golf course construction and renovation projects across the United States, serving as the primary liaison between superintendents, club representatives, architects and consultants. Responsibilities include coordinating project schedules and field activities, ensuring quality control and jobsite safety, maintaining project documentation, and overseeing daily equipment care. APPLY

The Woodlands Country Club, part of the Arcis Golf family, is seeking an experienced golf course superintendent to lead the agronomy team at its Palmer Course, one of five courses totaling 99 holes under the club's umbrella. The Palmer Course is a 27-hole Arnold Palmer design with a renovation scheduled for 2027, including greens, bunkers, irrigation and other course improvements. A candidate with prior construction or renovation experience is preferred. APPLY