Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Tour’s The Chevron Championship, held in Houston, TX, was playing a Graphite Design Tour AD FI-6 Stiff flex wood shaft in her TaylorMade Qi4D Driver.  The champion claimed her third Major and 17th career win after posting a 4-day score of 65, 65, 70, 70 for a total of 18 under par, winning by 5 strokes.

Bettinardi Golf congratulates Tour Ambassador Matt Fitzpatrick on winning the 2026 Zurich Classic of New Orleans alongside his younger brother, claiming back-to-back PGA TOUR victories in consecutive weeks and his third win in four starts this season. The Fitzpatrick brothers entered Sunday’s alternate-shot finale with a four-stroke lead after posting a tournament-record 15-under 57 in Saturday’s round. They battled nerves and a tightening leaderboard through the back nine before Matt delivered when it mattered most, escaping a greenside bunker on the par-5 18th and leaving Alex a tap-in birdie to seal a one-stroke victory at 31-under 257. The win came with Matt’s Tour Department DASS BB1 Flow in the bag, the same putter he used to win the RBC Heritage, Valspar Championship, and finish 2^nd at The Players Championship.

A 40-year-old Austrian used Nippon Shaft products yesterday to record his ninth victory on the DP World Tour. The champion used N.S.PRO MODUS³ TOUR 120 steel shafts in his irons and wedges to post a 19-under par total with rounds of 64-66-68-67—265 at the Volvo China Open in Shanghai. He trailed by three shots on the 10th hole of his final round. There, he chipped in for birdie, drained a 25-foot birdie putt on No. 11 and made another long putt on No. 13 to tie for the lead. In the end he won my three shots and earned €400,172 ($469,000).

Arccos celebrates Matt Fitzpatrick on his latest victory at the 2026 Zurich Classic of New Orleans at TPC Louisiana. The win, alongside his brother Alex, marks Matt’s third PGA Tour title in two months, moving the world’s #3 best player to No.1 in the FedEx Cup standings. Matt continued his momentum on the course with this career-defining run, becoming the first player to win back-to-back tour starts since Scottie Scheffler in 2024. While Matt has been a long-time Arccos ambassador, this victory is also significant for Alex, an established Arccos Pro Insights user, as it secures his tour card.

Malcolm DeMille’s exceptional craftsmanship was on full display this past weekend, showcased through the handcrafted Dinah Shore trophy at the Chevron Championship and the iconic Champion belt buckles awarded at the Zurich Classic. Both tournaments delivered remarkable performances, historic victories, and unforgettable moments for the champions.

Max Togisala expected to be playing golf the rest of his life. Just not like this. Not strapped to a wheelchair, unable to walk off a bogey on his final hole Monday or dance after three consecutive birdies on his front nine. Togisala learned you can’t choose what happens to you in life, only how you deal with it. The resulting 1-over 72 left him tied for fourth in the men’s overall division and leading the seated category. He wasn’t happy with his finish, but thrilled with the setting. His wife also followed him and his father, Max, caddied for him.

Softspikes celebrated another standout weekend across the professional game, led by a commanding major victory on the LPGA Tour and further success on the PGA TOUR, DP World Tour, Korn Ferry Tour and PGA TOUR Champions. The headline performance came at The Chevron Championship, where the winner trusted Nike golf shoes fitted with Tornado spikes to secure her third career major title in emphatic fashion.

Retief Goosen won the Mitsubishi Electric Classic at TPC Sugarloaf in Duluth, Georgia on Sunday, claiming his fifth PGA Tour Champions title with a bogey-free back nine and a closing birdie on the 18th hole. The 57-year-old two-time U.S. Open champion finished with 39 points under the modified Stableford scoring system, holding off the field by two points. Goosen played a prototype JumboMax counterbalanced swing grip in size XS and JumboMax Mid-Jumbo putter grip throughout the week.

The University of Georgia captured both the team and individual titles at the 2026 PGA National Collegiate Club Golf Association (NCCGA) Championship, held at Twin Warriors and Santa Ana Golf Clubs over the weekend (April 26-27, 2026). It is the third national club golf title for Georgia, which previously won the 2016 Fall and 2017 Spring championships. Previously, the PGA of America hosted a Fall and Spring national championship, but now that it is a year-long  season, there is just one national championship, held in the spring. The Pinehurst Open, which is open to the first 25 college club teams who register, is played in the fall.

The Bag Boy Company is celebrating its 80^th anniversary, marking eight decades of innovation dedicated to making the game of golf more enjoyable and more accessible for players around the world. Bag Boy pioneered the pull cart industry, set the standard for modern push carts, and today is proudly the #1 Cart in Golf. Founded in 1946, Bag Boy began with a simple but game‑changing idea: take the weight of the golf bag off the golfer’s shoulders. That idea led to the creation of the original Bag Boy cart, an invention that helped define the category and forever changed how golfers experience the walk. From those early beginnings to today’s modern, feature‑rich push carts, golf bags, travel covers, and accessories, Bag Boy has remained committed to thoughtful design, dependable performance, and innovation rooted in what golfers truly need.

UST Mamiya proudly announces that PGA TOUR professional Rickie Fowler has joined the company’s elite roster of staff players. One of the most recognizable and influential figures in the game, Fowler’s partnership with UST Mamiya reinforces the brand’s commitment to performance, innovation, and competing at the highest level of professional golf. Fowler, a multiple-time PGA TOUR winner and global ambassador for the game, brings a dynamic combination of power, precision, and consistency—attributes that align seamlessly with UST Mamiya’s engineering philosophy. His decision to join the brand underscores the performance advantages delivered by the company’s premium shaft technologies.

Pellucid announces the release of their annually anticipated scorecard on the golfer base size, shape and growth In the ’25 update to this annual analysis of the golfer base, based on Pellucid’s 15+ year partnership with the National Sporting Goods Association and their all-sports survey, we look at the shape and changes in the golfer base through the following dimensions:

Thought leaders, business innovators and golf academy entrepreneurs have taken the stage at Proponent Group gatherings for two decades now, mic’d up and with cameras rolling. The result is an unmatched archive of nearly 300 video presentations that a Proponent member coach can access on demand on the company’s member-only website. Along with the vintage nature of some older taped presentations, production values were less than optimal, opening the door for cleanup and re-editing with the use of digital post-production tools developed in recent years.

The Carolinas Golf Association (CGA) has announced a new partnership with Golf Pride, naming the Pinehurst-based company as the Official Grip  Partner of the CGA for the 2026 season. The agreement names Golf Pride as the CGA’s exclusive grip partner and connects the brand with CGA championships, content, and member experiences throughout the season.

The KW88 Gift Award, created to honor the extraordinary legacy of golf legend Kathy Whitworth, will celebrate both new and returning recipients on Tuesday, April 28, during activities surrounding the Carlisle Arizona Women’s Golf Classic at TPC Scottsdale. The presentation will take place at 4 p.m. (Arizona time) and will recognize five outstanding 2026 recipients, along with previous honorees whose continued success reflects the mission of the award.

Bernhard and Company, a global leader in turf maintenance solutions and grinding machine innovation, is pleased to announce the appointment of Casey Madden as Sales Manager for South East North America. Madden joins the Bernhard and Company North America sales team, further strengthening the company’s presence and support network across the region, following the recent appointment of Rod Mortimer.

The American Junior Golf Association (AJGA) has named the Rolex Girls Junior Championship the 2025 Invitational of the Year, recognizing the event’s outstanding support, championship atmosphere and commitment to providing a memorable experience for players and families. SentryWorld Golf Course hosted the award-winning tournament in 2025. The Rolex Girls Junior Championship, one of the AJGA’s premier invitationals, is contested at a different host venue each year. In 2025, SentryWorld welcomed the championship for the first time and quickly established itself as a premier venue on the AJGA schedule.

Capital Canyon Club in Prescott, Ariz. will celebrate the grand opening of a new, $1.3 million dollar practice facility on Thursday, April 30. “The Homestead” – named after Club owners Jerre and Mary Joy Stead – was designed by golf course architect Phil Smith and features a 19,000 square-foot putting course and a 4,000 square-foot practice green for chipping and putting. The 19,000 square-foot putting green will split into a 9-hole putting course and a normal practice putting green with green speeds maintained to simulate course conditions on the Club’s 18-hole Tom Weiskopf Signature Design.

DrinkTanks® is expanding its sales in key regions and seeks experienced golf-focused sales executives for Ohio, Tennessee/Kentucky, Wisconsin, Minnesota, Utah/Colorado, Iowa/Nebraska, East Pennsylvania/West Virginia and South East Florida. APPLY

We are hiring a Director of CDI to lead and scale our Custom Design & Installation division. This is a high-ownership leadership role responsible for operational execution, team development, margin performance, and cross-functional alignment across every installed project. You will oversee three functional teams — Project Management, Installation, and Design — comprising 15+ team members across multiple concurrent projects and geographies. APPLY

Born in Los Angeles in the early 1980s, Spirit Jersey® created the original oversized, drop-shoulder silhouette with bold back lettering that has become instantly recognizable around the world. From Disney parks to premier resorts and major sporting events, it’s a brand that represents pride, passion, and place. Following an incredibly successful launch, we are expanding our best-in-class national sales rep network. If you’re a relationship-driven closer with strong green-grass connections, this is your chance to add a high-demand, category-creating product to your bag. APPLY

Golf VX designs best in class golf simulators and operates both company owned venues and an expanding franchise network. Our mission is to make golf more immersive, data-driven, and accessible. As we scale, we need a strategic, hands-on Marketing Manager to unify our brand and accelerate growth across three pillars—our simulator product line, corporate locations, and franchise partners. APPLY