
NEWS
Tour-winning s259 wedges deliver more spin and control
Engineered to bring golfers of all skill levels more spin and control into and around greens, PING introduced the s259 wedge series today, its next generation of custom- fit and custom-built specialty wedges. The Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world. The s259 wedge’s wheel-cut grooves and machined face combine with an advanced face-blast technology to enhance the surface texture and maximize friction at impact, generating higher spin and control for a lower, more penetrating launch.
Introducing Golfstix: The AI-Powered Golf Marketplace Changing the Way Golfers Buy Clubs
Golfstix, a San Diego–based golf technology and commerce platform, is redefining the secondary golf market with an AI-powered marketplace built specifically for the modern golfer. By combining intelligent club fitting, high-end customization, and seamless multi-channel selling, Golfstix bridges the gap between expensive professional fittings and the fragmented world of peer-to-peer marketplaces. Golfstix is more than a listing site; it is a purpose-built technology stack designed to optimize both performance and liquidity in the used-club market.
Cobra Golf® Introduces New Optm Family of Metalwoods Designed With Groundbreaking Poi Design
COBRA Golf, a leader in golf club innovation, today introduced its new family of OPTM metalwoods. Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33™. The four models available are OPTM LS, OPTM X, OPTM MAX-K and OPTM MAX-D. Each driver in the OPTM family features unique AI-Optimized POI Shaping to increase rotational stability as well as AI Optimized Adaptive POI Weighting for enhanced CG placement. Clubhead shapes are more rounded to place the CG more in the center of the clubhead, while AI-optimized external weights are placed in new locations with the goal of producing the lowest POI possible.
G440 K driver sets PING MOI record; advances forgiveness and speed to new highs
A record-setting MOI for a PING driver makes the new G440 K the company’s straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today. The G440 K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. The G440 K driver joins the G440 family of drivers (MAX, SFT, LST), each custom fit and custom built to fit a variety of skill levels. The proven T9S+ forged face of the G440 K driver continues to evolve and brings golfers faster ball speeds for longer and straighter drives.

BUSINESS
TenFore Golf Secures $7 Million Series A Investment Led by Blueprint Equity
TenFore Golf, a next-generation, all-in-one golf management software platform, announced today that it has secured $7 million in Series A growth financing, led by Blueprint Equity. The investment will be used to accelerate product development, expand sales and onboarding capacity, and support TenFore’s rapidly growing pipeline of municipal, resort, and single- and multi-course owners and operators. The partnership also positions TenFore to pursue strategic acquisitions that enhance customer value and accelerate innovation across the golf technology ecosystem.
AM GOLF Names Kevin Carpenter U.S. Managing Director in Push Beyond Europe Ascendency
AM GOLF has named industry veteran Kevin Carpenter as U.S. Managing Director to expand beyond the golf technology company’s dominance in Europe. Overseeing operations from Sarasota, Fla., Carpenter leads a team focused on growing usage of AM GOLF’s one-stop, all-inclusive app for golfers, and affordable, robust management software for golf courses and clubs, and other golf businesses. Each product is surgically designed to effortlessly manage all aspects of professional and personal golf lives.
Johnnie-O Signs PGA Tour Players Jake Knapp and J.T. Poston to Multi-Year Deals
Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, today announced the signing of two PGA Tour players, Jake Knapp and J.T. Poston, to multi-year contracts. Knapp and Poston, who have a combined four PGA Tour victories, join a growing group of ambassadors in golf, including PGA Tour player Scott Stallings, Ole Miss collegiate golfer and reigning NCAA individual champion Michael LaSasso, instructor Parker McLachlin, former caddie Jim “Bones” McKay, golf comedy group St. André and YouTube creators Peter Finch and Danny Maude.
Pukka Golf: Execution. Service. Customization. Reliability. = Unrivaled Record Growth
For 23 years and counting, Pukka has set the bar for what true premium custom headwear can be — and we’re not slowing down. Pukka Golf posted record-setting double-digit growth in 2025 — following another record double-digit surge in 2024 — cementing over twenty years of uninterrupted advancement. These results aren’t luck or marketing spin; they’re the outcome of precise execution, unmatched on-time delivery, a never-out-of-stock position, and the most advanced fully custom headwear program in the world being sold by the best sales team in the business.
MESSY TEDDY Enters the Golf Retail Space with a Fashion-forward Take on Classics and a Serious Commitment to the Industry
The golf industry sees new brands come into the apparel space on a consistent basis and seemingly, just as many seem to shutter their doors after giving it a go. There is a fine line to walk between honoring the tradition, etiquette, and decorum of the sport while keeping up with trends, allowing golfers to dress in a way that still feels authentic to their personal style and preferences, and yet still providing the technical and performance elements that all golfers expect and need. Enter MESSY TEDDY. Created for the man on the move, the Miami-based brand creates premium, unique, high-quality menswear, crafted for those who want comfort that stands out, style that makes an impression, and individuality that never blends into the background.
Future Champions Golf Announces Elite Invitational Exemptions for Champions of FCG Major Championships
Future Champions Golf(FCG) is proud to announce a new championship pathway for elite junior golfers. Beginning in 2026, champions of the Boys and Girls 15–18 divisions at two of FCG’s premier Major Championships — the FCG International and the FCG Callaway World Championship — will earn exemptions to compete in the 2026 Elite Invitational Golf Tournament, held in November 2026. The Elite Invitational Golf Tournament is regarded as one of the most exclusive and competitive junior golf events in the world.
Nominations Now Open for the Adaptive Golf Hall of Fame
The National Alliance for Accessible Golf (Alliance), with participating supporters, announced the launch of the Adaptive Golf Hall of Fame on December 2, 2025. The nomination window for candidates for the 2026 Adaptive Golf Hall of Fame class is NOW open until March 31, 2026. Nominations will not be accepted past this date. Candidate criteria and nomination guidelines can be found at Adaptive Golf Hall of Fame.
LevelBlue Named Official Cybersecurity Advisor of the PGA of America, PGA Championship and KPMG Women’s PGA Championship
The PGA of America and LevelBlue today announced a new multiyear partnership designating LevelBlue as the “Official Cybersecurity Advisor” of the PGA of America, PGA Championship, and KPMG Women’s PGA Championship through 2028. As part of the partnership, LevelBlue will provide comprehensive cybersecurity services to the PGA of America, securing the Association’s digital infrastructure and flagship events. This partnership comes as golf facilities increasingly become targets of ransomware and data theft. With more facilities adopting mobile ticketing, cashless payments, and data‑driven operations, the attack surface is only expanding.
BIG MAX USA Appoints Doug Wright as CEO
Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director, Doug Wright, to head up its operations in the U.S. market. Wright brings extensive experience from a distinguished 27-year career at Wilson, during which he spent a decade heading global commercial operations from Chicago. His appointment represents a significant milestone for BIG MAX as it prepares to capitalize on increasing opportunities for the business in the U.S. market.
Announcing the launch of the first, International Indoor Golf Trade Show and Conference July 7- 9, 2026, at the Bellagio Resort and Casino in Las Vegas, NV
We are now taking reservations for booth space at the first Indoor Golf Trade Show. In attendance will be thousands of facility operators, golf courses, investors and entrepreneurs. Reserve your space before the Orlando PGA Show rush. Space is limited. 10′ x 10′ as low as $1500.

COURSES
True Spec North Georgia Opens at Governors Towne Club
True Spec Golf, the global leader in custom club fitting and club building, is opening its newest location at Governors Towne Club. True Spec North Georgia has moved from its original location in Cartersville and is now open to the public and booking appointments for fittings. This undertaking is the latest in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.
Ocean Club Golf Course at Atlantis Paradise Island Announces Exclusive Savings for 2026 Escapes
Golfers seeking championship play set against one of the most breathtaking backdrops in the world now have the perfect reason to plan ahead. The Ocean Club Golf Course at Atlantis Paradise Island is inviting travelers to “Say Yes to Atlantis” with an exclusive offer of up to 35% savings, paired with complimentary daily breakfast for two, for a limited time. This seasonal offer creates the ideal moment to begin planning a 2026 Atlantis escape, blending world-class golf with the luxury, excitement, and iconic setting of Atlantis Paradise Island.
Laguna Phuket Retains Its Position in Golf World’s Top Golf Resorts
Laguna Phuket has retained its position in the Golf World Top 100 World Resorts ranking, underscoring its continued excellence within one of the most competitive global listings in the industry. This accomplishment reinforces its reputation as Asia’s premier integrated resort destination, offering a unique blend of golf, leisure, wellbeing and lifestyle experiences. The Golf World Top 100 World Resorts list features a carefully curated selection of destinations recognised for their consistent quality, outstanding hospitality and exceptional lifestyle experiences.
Field finalized for 2026 APGA Farmers Insurance® Invitational at Torrey Pines
The Advocates Professional Golf Association (APGA) Tour, a non-profit organization dedicated to inspiring an inclusive future through the game of golf, has announced the 18-player field for the seventh-annual APGA Tour Farmers Insurance Invitational. The 36-hole event will open the APGA Tour’s 2026 season with a field featuring many of the APGA’s top players competing on the Torrey Pines North Course on Saturday, January 24 and Sunday, January 25.
Fairway Advisors Facilitates Sale of Blackstone National Golf Club to Walden Golf
Fairway Advisors is pleased to announce the successful sale of Blackstone National Golf Club, a premier championship golf facility, to Walden Golf, led by principal Steven Schorr. Located in Sutton, Massachusetts, Blackstone National Golf Club is renowned for its exceptional course conditions, white glove service, and championship Rees Jones design, making it one of the region’s most respected golf properties.
Early Commitments for the 2026 Chubb Classic presented by SERVPRO
Defending champion Justin Leonard and five-time champion, World Golf Hall-of-Famer and former World No. 1 Bernhard Langer headline early commitments for the 2026 Chubb Classic presented by SERVPRO, Naples’ flagship PGA TOUR Champions event that will take place Friday-Sunday, Feb. 13-15 on the Black Course at Tiburón Golf Club. Joining Leonard and Langer as early commitments include former World No. 1 players David Duval and Tom Lehman, as well as past champions Joe Durant (2018), Lee Janzen (2015) and Miguel Angel Jiménez (2019).

PGA SHOW
Callaway Apparel to Showcase Exciting New Collection at Upcoming PGA Show
Callaway® Apparel, developed by global fashion leader Perry Ellis International, is excited to announce its participation in the 2026 PGA Show. Attendees at the show will get an exclusive first look at Callaway Apparel’s 2026 Summer / Fall Collection, which features cutting-edge fabric technologies and on-trend designs, bold patterns, and sustainable materials. The men’s and women’s collections feature the latest in innovative performance technologies highlighted by new layering and outerwear pieces that adapt to any climate and are designed with leisure and practicality in mind.
Original Penguin to Exhibit at the 2026 PGA Show, Showcasing New Summer / Fall Collection
Original Penguin®, a division of Perry Ellis International, announced today that it will proudly exhibit at the 2026 PGA Show. Building on decades of heritage and a growing presence across country clubs, golf facilities, and off course shops worldwide, Original Penguin’s latest designs blend modern performance fabrics with iconic, retro-inspired style—celebrating the brand’s enduring connection to sport and leisure. The Summer / Fall collection blends this retro vibe with modern performance, resulting in apparel that is both nostalgic and ready for the course.
Shot Scope will debut three new products at 2026 PGA Show
Shot Scope, an industry leader in performance-driven golf technology, is debuting three new products at the upcoming PGA Show, continuing a commitment to providing data-driven innovation for golfers of all abilities. On display at Booth 1801, the 2026 lineup includes the LM1 Launch Monitor, H50 GPS Handheld, and LoopOne GPS Speaker, offering golfers expanded ways to measure, manage, and improve their game. The launch of the all-new portable LM1 Launch Monitor marks a pivotal moment for Shot Scope, representing the first step in their evolution toward a seamless, 360° on and off-course product ecosystem.
Galvin Green Goes Big at the PGA Show
Leading high-tech golf apparel brand, Galvin Green, is turning up the volume at next week’s PGA Show with a host of advanced eco-conscious product collections on display for attendees to discover at booth #6557. The standout booth is highlighted by the performance-driven 2026 Part Two collection and eye-catching capsule collections in a relaxed, premium setting, allowing visitors to connect with the global leadership team and gain an exclusive first look at the latest responsibly sourced styles. Adding to the buzz, eye-catching TV displays will spotlight Galvin Green’s fresh ‘WELCOME TO THE FAIR_WAY’ campaign .
Jolly Golf to Exhibit at 2026 PGA Show In Orlando, FL, January 20 – 23
Jolly Golf is thrilled to exhibit at the 2026 PGA Show. At this year’s PGA Show, Jolly Golf will debut an updated version of their flagship product, The Purist. These enhancements will feature refined design details and elevated fabrics for the lightweight and customizable organizer designed to hold everything a golfer needs – and nothing they don’t. The brand will also unveil The Pilgrim, a new organizer for golfers who approach the game with a minimalist intentionality. Both products can be customized for golf clubs, teams, charities, and businesses.
Five Companies Selected as Presenters in ING’s Media Showcase of New Products At PGA Show
Five companies have been selected to participate in the International Network Of Golf Media Showcase of New Products at the 2026 PGA Show in the Orange County Convention Center in Orlando. This event will take place on Thursday, Jan. 22 at 12:30 pm in Room 312-A in the Media Center. All media covering the 2026 PGA Show are invited to attend along with ING members.
Roboranger Unveils Next-Gen AI Autonomous Range Picker at 2026 PGA Show
Roboranger will be featured during Demo Day on January 20, where the fully autonomous range picker will be demonstrated live, showcasing its precision, safety, and sustainability benefits for golf facilities of all sizes. During the main show (January 21–23), attendees can visit booth #1162 to explore the full lineup of automation solutions and learn how courses across North America are transforming their operations with Roboranger.
WiTricity AI Tech to Showcase MR/1 900W Wireless Charging and Unveil Exciting New Product at the 2026 PGA Show
At the show, WiTricity will showcase its MR/1™ 900W Wireless Charging system, a revolutionary solution designed to make EV charging as simple as parking. Purpose-built for low-speed and specialty electric vehicles, the MR/1 enables fully automatic charging when a vehicle equipped with a WiTricity receiver is positioned over a Power Hub – eliminating plugs, cables, and manual handling.
Spirit Jersey® to Debut Inaugural Golf Collection at PGA Show 2026
Spirit Jersey is bringing its signature energy to the golf course. The company will debut its inaugural Spirit Jersey® Golf collection at the PGA Show 2026. Attendees can visit Booth #6542 to explore the collection and meet the Spirit Jersey® team. In addition to the PGA Show, Spirit Jersey® will participate in the 2026 AGM Product Preview Reception on Tuesday, January 20, 2026, from 5–7 PM, providing AGM members with an exclusive first look at the new golf line.
Golftini Celebrates 21 Years at the 2026 PGA Show, Unveiling Spring & Fall Collections
Golftini, golf’s trendsetting fashion brand, is proud to return to the PGA Show in Orlando as the company celebrates its 21st year in business. At Booth #5465, Golftini will debut its Spring 2026 “What Should I Wear” Collection, inspired by the everyday dilemma golfers face when getting dressed—solved with effortless style, versatility, and confidence. The collection blends timeless black and white with classic navys and signature pinks, alongside bright, bold pops of orange and pink that bring fresh energy to the course and beyond.
OnPar Automation Brings Full-Range Automation Ecosystem to 2026 PGA Show
OnPar Automation is heading to Orlando for the 2026 PGA Show and bringing the future of golf range operations with them. OnPar will present a fully integrated automation ecosystem designed to help driving range operators cut labor, boost efficiency, and unlock new revenue streams. At the center of the lineup is the Range Picker™ by Relox Robotics — a fully autonomous ball-picking robot built for precision and performance. Also featured: next-gen ball management systems from AOS, and a newly announced partnership with Inrange®, the leading global provider of radar-based tracking and immersive range technology.
AiSensor.Live Announces the Release of Their Newest App, Pro Screen Ai3D
AiSensor.Live is pleased to announce the release of their newest app, now available on the Apple Store, that puts new life into all BodiTrak’s. AI Sensor.Live will be hosting a seminar that includes ProScreen AI 3D at Rio Pinar Golf Club January 20th from 3:30-5:30PM, the sign-up sheet is included below.

Director of Agronomy Forest Lake Club
Forest Lake Club is seeking a strategic leader as its next Director of Grounds responsible for the care, conditioning, and long-range stewardship of Forest Lake Club’s golf course, grounds, facilities, and natural areas. The role integrates agronomy, infrastructure management, environmental protection, and team leadership to ensure that the course reflects the club’s heritage, the expectations of its membership, and the standards of the surrounding community. The Director of Grounds plays a central role in preserving the club’s legacy while leading the continued evolution of its golf course and outdoor environment. APPLY
SynaTek Solutions
SynaTek Solutions is currently seeking an ambitious, team-oriented, people-minded leader to oversee our sales territory in the South Jersey market. The position reports to SynaTek’s Chief Revenue Officer.
Partner with a diverse and versatile range of customers including landscape, golf, nursery, greenhouse, retail, ice melt and sports fields.
Enjoy being a part of a team-based environment that focuses on bringing value to relationships, continued education and having fun.
Improving our environment has increasingly become a core focus of our company, which is resembled in our product line to improve our water, our soil and our shared future.
Well established and highly regarded in the Northeast, SynaTek is committed to an aggressive growth strategy that will create a presence in every golf market in the U.S. APPLY
Golf Course Superintendent The Wanderers Club
The Wanderers Club, located in Wellington, FL, is seeking a collaborative, hands-on, and forward-thinking Golf Course Superintendent to lead all agronomic and grounds operations. The Superintendent will be a key leader within Wanderers’ management team, responsible not only for exceptional course conditioning but also for team development, grounds improvements, irrigation strategy, safety compliance, technology adoption, and cross-departmental collaboration. The ideal candidate is a positive, humble, team-oriented professional who aligns with Wanderers’ culture, vision, and mission. This role is an excellent opportunity for a current Superintendent or a highly driven First Assistant who is ready to step into full leadership at a respected South Florida facility. APPLY
National Golf Sales Representative Association (NGSA) Announces a New Member Sales Opening.
The National Golf Sales Representative Association (NGSA) announces a new member sales opening. APPLY
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