Uneekor, a global leader in golf simulation and performance technology, officially announced the launch of the Uneekor Junior Academy, marking a major investment in the future of golf. The program debuted with Uneekor’s first official ambassador of their Junior Academy, Bristol Tippens (aka Birdie Bristol), an accomplished junior golfer representing the next generation of competitive talent. The Uneekor Junior Academy is designed to empower young golfers by providing access to the same high-performance technology trusted by professionals. Through this initiative, Uneekor aims to give back to the golf community while creating greater access, visibility, and long-term support for junior players nationwide.

arch 2026 brings a new opportunity to deepen your expertise and refine your coaching impact with the SAM Putting Instructor Level 2 and Level 3 certifications. Delivered live online and led by Dr Christian Marquardt, this certification experience is designed for coaches who want to teach putting with clarity, confidence, and scientific precision. The SAM Putting Instructor certification is recognized worldwide as the most data-driven and science-based approach to putting instruction. Since 2012, more than 2,300 coaches and professionals have completed the program to enhance both their credibility and coaching results.

Evergreen Partners, an emerging owner-operator of private golf and country clubs, is pleased to announce its acquisition of Somerby Golf Club in Byron, Minnesota. This strategic addition strengthens Evergreen’s growing portfolio and reflects its long-term commitment to elevating exceptional clubs into enduring lifestyle destinations for members and their families. Located just outside Rochester, Somerby Golf Club is widely regarded as one of the Midwest’s premier private clubs.

The Breakthrough Golf Alliance has officially kicked off its 2026 year-long fundraising campaign to support five exceptional scholarship recipients who represent the future of competitive golf. The campaign, which launched in January 2026 with the successful Alliance Cup Charity Scramble presented by Taino Golf at Wekiva Golf Club, aims to offset the extraordinarily high costs of competing at the elite levels of junior golf – expenses that challenge even financially stable families who are committed to supporting their young athletes’ dreams.

A new national study from Buffalo Groupe finds that U.S. golfers are entering 2026 with strong confidence in golf travel, continued willingness to spend, and a renewed focus on value-driven, experience-rich trips. The 2025 Buffalo Groupe Golf Travel Study examines shifting behaviors, spending patterns, and destination preferences, highlighting a resilient market that is becoming more intentional in how and where golfers travel. Conducted in December 2025, the annual study analyzes year-over-year trends in golf travel and explores how today’s golfers balance frequency, spend, and experience when planning getaways.

Unknown Golf, the modern tournament and event management platform built for today’s golf professionals, announced a strategic partnership with McConnell Golf, one of the nation’s premier owners and operators of championship golf courses. Under the partnership, McConnell Golf will implement the Unknown Golf platform across its portfolio of private clubs, modernizing tournament operations while delivering a simpler, more engaging experience for members and players. The partnership represents a significant step in advancing how clubs manage competitive and social golf events.

Fairway Advisors, LLC announced the successful sale of Apple Mountain Golf Resort, a well‑known golf destination in Northern California. The transaction was arranged by Fairway Advisors on behalf of Apple Mountain LP, the seller. The buyer is Acorn Enterprises, a Section 17 Corporation of the Shingle Springs Band of Miwok Indians. Apple Mountain Golf Resort is recognized for its scenic setting, strong regional following, and role as a recreational and hospitality anchor within the local community.

The tournament field for the 2026 Chubb Classic presented by SERVPRO was finalized Monday following an 18-hole qualifier at The Forest Country Club in Fort Myers. Mathew Goggin (9-under 63), Randy Leen (6-under 66) and Andrew Johnson(6-under 66) captured the top three spots to gain entry into the first domestic event of the 2026 PGA TOUR Champions season. Taking place Feb. 13-15 at Tiburón Golf Club’s Black Course, the Chubb Classic is Naples’ flagship PGA TOUR Champions event, now entering its 39^th year.

In this inspiring episode of The Traveling Golf Diva Podcast, host Doris Muscarella sits down with renowned golf artist and philanthropist Cassy Tully. Cassy’s breathtaking artwork celebrates the style, captures the memories, and preserves the legacies of majestic golf courses, prestigious properties, and private patrons. LISTEN

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd are joined by Golf Aficionado Magazine’s Rob Spellman. New episodes come out every Thursday. LISTEN

In the episode, Zisman reflects on more than four decades of building and scaling software companies—beginning with Soft-Switch, an enterprise email interoperability platform that served 85 of the Fortune 100 and was later acquired by Lotus, and subsequently IBM. He shares lessons learned from serving on IBM’s worldwide management council and explains why leadership—particularly technologist leadership—matters most in software-driven companies. WATCH