RepSpark, the leading B2B ecommerce platform powering wholesale commerce across the golf industry, announced its acquisition of Tee Commerce, a retail ecommerce and fulfillment solution for golf clubs and country clubs. The acquisition expands RepSpark’s capabilities beyond wholesale, connecting how golf products move from brands to facilities with how they are ultimately sold and fulfilled to consumers. The acquisition solidifies RepSpark as the commerce layer for golf, with Tee Commerce reporting 114% growth in 2025.

Bradley & Sons, a Scottish golf brand inspired by the heritage, traditions, and timeless character of the game, has partnered with RepSpark, the golf industry’s leading B2B wholesale e-commerce platform. By joining RepSpark, Bradley & Sons gives retailers and partners a streamlined, digital-first way to discover, order, and reorder its collection, backed by accurate available inventory. From its signature Founder’s Parcel to individual accessories, every detail celebrates the character and enduring appeal of golf.

ezLocator, a leader in golf course hole location management technology, today announced an expanded partnership with Club Car that will bring ezLocator’s hole location planning technology directly into the Club Car Visage experience. As part of the expanded partnership, every golf course using Club Car Visage will receive access to ezLocator Starter at no additional cost, giving superintendents a digital tool for planning and managing zone-based hole rotations directly within the Visage interface.

Summit Golf Brands, parent company of B. Draddy, Fairway & Greene, and Zero Restriction, today announced a multi-year anchor brand partnership with Broomsedge Golf Club in Rembert, South Carolina. Under the agreement, Summit Golf Brands becomes the lead apparel brand across Broomsedge’s pro shop, events, and staff. Designed by Kyle Franz with Mike Koprowski, Broomsedge opened to members in 2024 and was named one of Golf Digest’s Best New Private Golf Courses in 2025.

Sun Mountain Sports today announced a collaboration with Manors, the London-based golf apparel and lifestyle brand, to introduce a limited-edition collection featuring two of Sun Mountain’s newest products, the ClubGlider3 Travel Bag and E-2.5 Stand Bag. Both bags feature a geometric pattern in shades of grey, complemented by stone-colored fabric, black accents and co-branded detailing, while retaining the performance and functionality that have made Sun Mountain a leader in golf equipment.

Shot Scope, the industry leader in golf performance tracking and data analytics, is giving golfers a new way to unlock their game’s potential with the launch of its personalized Data Reports. All Shot Scope shot-tracking users can now access reports and turn years of individual data into a comprehensive analysis of a golfer’s performance, delivering actionable insights to help understand their game and identify opportunities to improve. The Shot Scope Data Reports are available now, starting at $39.99.

Softspikes celebrated victories across the PGA TOUR, PGA TOUR Champions and LPGA Tour this weekend, headlined by a commanding five-shot win at the VidantaWorld Mexico Open, where 31 of the top 39 finishers trusted replaceable spikes. Pulsar spikes were also part of the winning combination at the LPGA Tour’s Maybank Championship, where the champion successfully defended her title wearing New Balance golf shoes. A closing 68 secured a two-shot victory at 22-under-par, completing a weekend of success for Softspikes across three major tours.

The Indoor Golf Alliance (IGA), the professional association for the indoor golf industry, today announced the launch of the Franchisor Spotlight Series, a live webinar and podcast featuring in-depth interviews with indoor golf franchise leaders. Each episode features a franchisor executive in a 60-minute live session: a 40-minute interview followed by 15 minutes of audience Q&A. Attendance is free.

Audubon International continues to broaden its expertise and reach as a leader in environmental guidance and certification with the introduction of two new member engagement offerings – a phone-based Golf Tech Hotline and a monthly Field Notes e-newsletter. Now live, the Golf Tech Hotline gives the organization’s members access to eco-friendly best practices advice and direction from golf course superintendents who lead Audubon Cooperative Sanctuary for Golf-certified courses.

KBS continued to make its presence felt on the LPGA Tour this weekend at the 2026 Maybank Championship in Kuala Lumpur, Malaysia. With a field of just 77 players, including 65 international competitors, KBS equipment was represented throughout the leaderboard and across multiple equipment categories. At least 30 of the 77 competitors carried complete sets of KBS iron shafts, while approximately 40–50 players had at least one KBS shaft in their bags.

One More Roll Golf Media, founded by award-winning PGA Professional and golf writer Brendon Elliott, has announced a holiday partnership offer designed to help golf businesses strengthen their storytelling through the holiday season and into the new year. Participating brands that enroll by November 13, 2026, and pay for November and December receive their full January writing program free, along with complimentary promotional placements through February 28, 2027.

This week on Golf Channel, the PGA Tour remains in Mexico for the World Wide Technology Championship, Eamon Lynch Has Questions premieres Thursday at 6 p.m. ET, and the 2026 DP World Tour playoffs begin with a star-studded field led by Rory McIlroy. Earlier this week, Golf Channel announced that McIlroy and World No. 1 Scottie Scheffler will headline the team rosters at the highly-anticipated return of the Optum Golf Channel Games at Trump National Golf Club Jupiter on Wednesday, December 16, airing live in primetime on Golf Channel and USA Network.

Mauna Lani, Auberge Collection will unveil a new era of island golf this December, reinforcing its position as a leading luxury golf destination through a distinctive blend of advanced technology, expert instruction, social play and island hospitality for golfers of every level. The more than $4 million investment includes The Bays, Hawaiʻi Island’s first Toptracer-powered driving range; The Wave, a new 18-hole putting course; a refreshed retail experience; and The Academy, a dedicated instruction program offering personalized lessons and clinics led by nationally recognized golf professionals.

Make this holiday season one to remember with a golf getaway at Marriott Golf Academy in Orlando, Florida. Whether you are looking to sharpen your skills, enjoy a little time away, or upgrade your golf gear, two unique offers make it easier to give your game the attention it deserves. Turn your golf school into a holiday escape with complimentary standard guest room accommodations at Marriott’s Grande Vista Resort when you book a 2- or 3-day golf school.

Breakthrough Golf Alliance will launch its 2027 yearlong scholarship fundraising campaign with the Alliance Cup Charity Scramble, presented by Taino Golf, on Saturday, January 30, 2027, at Wekiva Golf Club in Longwood, Florida. The four-person scramble begins with an 8:30 a.m. shotgun start. The campaign will support Bennett Paden, Cole Morgan, Derek Feliciano, Reinaldo Simoni and the Norwich Golf Team of Norwich, New York.

As the Ryder Cup celebrates its centenary in 2027, The Experience Golf, an Official Tour Operator for the event, is offering golf enthusiasts the opportunity to combine official tournament admission with rounds at some of the most iconic courses in Ireland. Three premium packages are now available, bringing together the excitement of golf’s greatest team event at Adare Manor, County Limerick, with the chance to play some of the sport’s most celebrated courses.

Among several 2026 season objectives, Circling Raven Director of Golf Don Rasmussen included increasing the number of women playing the award-winning golf course, mirroring the national trend of female golfers being one of the fastest-growing segments. Having recently shuttered the course for winter and with the final numbers tallied, Rasmussen reports that the strategic plan was successful. More women played Circling Raven in 2026, their clinic participation increased, and women’s merchandise sales grew. These achievements helped Circling Raven increase total revenue by 5% year over year.

Check out the new episode from Be The Right Club Today presented by Makefield Putters. This week Hal and Mark are joined by host of the Five Clubs Podcast Gary Williams. WATCH

Have you booked an agentic tee time yet? If not, and you want to live vicariously, check out the Apparation PRIMO AI podcast introductory episode. Follow the PRIMO AI podcast series to get up to speed on how agentic tools can already conveniently and efficiently access and act on available tee time information and how you can leverage the fastest growing marketing channel in history using Apparation’s PRIMO AI tools. LISTEN

In this episode, Dan shares his career journey from big-box retail to the private club golf industry, discussing how his early experience in inventory management, merchandising, customer service, and team leadership continues to influence his approach to golf retail. WATCH

Mike Hendrix welcomes Meghann Butcher, CEO and founder of RepSpark, the software platform that connects golf brands with the pro shops, resorts, and clubs that buy from them. Brands use RepSpark for catalogs, inventory, customization, microsites, ordering, and invoicing, and over 7,000 golf shops now transact through the platform. WATCH