
NEWS
Bettinardi Releases Officially Licensed NFL Product Seattle Seahawks Super Bowl LX Champions Collection
Bettinardi Golf today announces the release of the Seattle Seahawks Super Bowl LX Champions Collection, an officially licensed NFL offering created to commemorate the Seahawks’ Super Bowl LX championship with a limited-edition putter and matching accessories. The collection is anchored by a limited-edition Studio Stock SS28 putter, featuring championship engravings honoring the Seahawks’ Super Bowl LX victory and subtle references to the host city of the championship game. Officially licensed accessories—including a headcover, divot tool, and ball marker—rounds out the release.
Rick Shiels Names Spoiler Golf OG His “Best Putter of 2025,” Earns Dual Honors in H.I.T. Awards
Independent golf equipment testing has put Spoiler Golf firmly on the map. Following hands-on evaluation by Rick Shiels and the H.I.T. Golf team, the Spoiler Golf OG putter was named Best Putter of 2025, with Spoiler Golf also earning Best Value Putter of 2025 honors in the annual H.I.T. Awards—recognition driven by roll performance, visible feedback, and innovation, rather than brand size or marketing spend. The recognition places Spoiler Golf among the top-performing putter brands of 2025 despite being a young, independent company focused exclusively on putter design.
SuperStroke Releases the Zenergy ‘TLT’ Grip for Zero-Torque and Lie-Angle-Balanced Putters
SuperStroke proudly announces the debut of its Zenergy TLT grip, designed exclusively for the rapidly growing number of zero-torque, lie-angle-balanced putters that have become popular with a wide range of golfers. For players using these zero-torque putters designed with forward shaft lean, the TLT is an off-axis putter grip precisely designed to ideally fit some of the most popular putter models on the market today. Available in three popular SuperStroke grip sizes, Pistol 1.0, Pistol 2.0, and Tour 2.0XL, the new Zenergy TLT grip is also offered in right- and left-handed versions, and in two colors: Red/White and White/Silver.

WINNER’S BAG
KBS Wins 2026 Waste Management Open!
The Red Label was back in the winner’s circle at the Waste Management Open after a pressure-packed Sunday finish. Trusting KBS C-Taper 130 X shafts in his Bridgestone irons, the champion leaned on unmatched control and stability when the desert heat was turned all the way up.
Chris Gotterup Credits the Biggest Change in His Bag, New Bridgestone Tour B X, for His Second Win of the Season
Bridgestone Golf staffer Chris Gotterup earned his second PGA Tour victory of the new season and fourth of his young career using the brand new Bridgestone TOUR B X with MindSet golf ball on Sunday at the WM Phoenix Open with a final round of 64 and 16-under-par total. The dramatic playoff victory marks Gotterup’s second win in less than a month (he won the Sony Open in January), making him the hottest player on the PGA Tour and the leader in 2026 FedEx Cup standings.
Softspikes Deliver Four Wins From Four PGA Tour Events To Open the Season
As the 2026 season gets underway, every PGA Tour event to date has been won by a player wearing Tour Flex Pro, reinforcing Softspikes’ position at the center of elite performance when tournaments are decided under pressure. That momentum carried into another standout weekend, with victories recorded across the PGA Tour, DP World Tour, and Korn Ferry Tour, highlighting the continued role of replaceable spikes across the global professional game.
SuperStroke Congratulates Chris Gotterup on Playoff Victory at the WM Phoenix Open
SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 26-year-old Maryland native Chris Gotterup, who currently sits atop the 2026 season PGA TOUR Money List, on claiming his fourth career victory at the WM Phoenix Open while using a SuperStroke Zenergy Pistol 2.0 putter grip.
PEOPLE
Mike Hendrix Delivers Keynote Address at PGA Gateway Golf Summit Following PGA Show Keynote Publication
Mike Hendrix, President of smbGOLF and host of the Tech Caddie podcast, will deliver the keynote address at the PGA Gateway Golf Summit on February 10, 2026. Hendrix’s presentation focuses on how golf professionals and operators can make AI platforms and systems work for their business—without adding complexity, cost, or operational strain—and is customized specifically for the Gateway Section, including PGA Golf Instructors and facilities located throughout the greater St. Louis area.
Shot Scope Partners with “The Golf Fix” Host Devan Bonebrake as Brand Ambassador to Drive Game Improvement
Shot Scope announces renowned golf instructor and television personality Devan Bonebrake as a Brand Ambassador. Bonebrake brings a pedigree of elite-level coaching and media expertise to the Shot Scope team. A disciple of Jim McLean, Bonebrake’s journey in the industry began as McLean’s personal teaching assistant at Doral, where he worked with several high-profile players like Greg Norman, Keegan Bradley, and Lexi Thompson.
PGA of America Golf Professional Jeff Gullett Earns PGA Master Professional Designation
PGA of America Golf Professional Jeff Gullett, the Chief of Athletics and Director of Golf at Boca Woods Country Club in Boca Raton, Fla., has earned PGA Master Professional status, the highest education designation available through the Association. Backed by more than 30,000 PGA of America Golf Professionals within the PGA of America, Gullett, a Member of the South Florida Section PGA, joins a special group as the 479th PGA Member to earn Master Professional status. He achieved his designation in Golf Operations.

BUSINESS
Whoosh and Lightspeed Commerce Showcase the Power of Their Combined Functionality at 2026 CMAA World Conference
Whoosh, Inc., a leading provider of modern operations software for golf, racquet and hospitality facilities, is pleased to announce that it will be jointly exhibiting at the upcoming Club Management Association of America (CMAA) World Conference and Club Business Expo with Lightspeed Commerce Inc., the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries. Members of the Whoosh and Lightspeed teams will be coordinating demos together in booth #169 throughout the conference which is taking place February 17th to the 21st in Anaheim, California.
Tri Axis Golf Aligners Introduces a Breakthrough Alignment Concept — Inviting Industry Feedback, Media Review, and Real-World Testing
Tri Axis Golf announced the introduction of a new alignment and aiming concept designed to give golfers clear, visible confirmation of how their clubface, stance, and aim relate to the intended target line. Long considered one of golf’s most misunderstood fundamentals, alignment and aiming have historically been a visual guessing game. Golfers often believe they are properly aligned, while unknowingly aiming offline due to subtle clubface and body misalignment. Tri Axis Golf Aligners aim to change that — by making alignment immediately visible.
Golfmerce Launches the First Peer-to-Peer Golf Marketplace and Social Community Platform
Golfmerce gives golfers a centralized place to buy and sell gear, connect with other players, follow golf-specific content, and discover the latest trends shaping the modern game. Designed for Gen Z, Millennials, and avid golf enthusiasts, Golfmerce solves one of the sport’s biggest frustrations: the fragmented, unreliable, and inconsistent nature of buying and selling golf gear across platforms like eBay, Craigslist, Facebook Marketplace, and used-club retailers.
GOLFZON America and NGCOA Form Strategic Partnership
The National Golf Course Owners Association (NGCOA), the trade association dedicated exclusively to U.S. golf course ownership and operations, announces its new partnership with GOLFZON America, the global leader in golf simulator technology. This collaboration will enhance NGCOA advocacy efforts as interest in golf simulator installations continues to increase among traditional golf facilities. As part of this agreement, GOLFZON America will serve as an NGCOA Champions Circle Patron through 2028, joining Titleist, the PGA of America and Yamaha.
Youth on Course Announces New Board Members for 2026
Youth on Course – the nonprofit organization providing youth with access to life-changing opportunities through golf – is proud to announce the appointment of Nicole Knox, General Counsel of Breadcoin Foundation; Suzanne Norris, General Partner at Visible Ventures; and Ramesh Ragineni, Executive Vice President at Salesforce, to its 2026 Board of Directors.

COURSES
8AM Golf to Host The Bridges Cup and GOLF’s Top Teachers Summit at Trump Turnberry in 2026
8AM Golf, the world’s leading golf-focused holding company, is pleased to announce that two of its flagship events, The Bridges Cup and GOLF’s Top Teachers Summit, will be hosted at the iconic Trump Turnberry Resort in Scotland in 2026. Trump Turnberry is one of the most historic venues in championship golf, with a particularly strong connection to the amateur game. In addition to hosting four Open Championships, the resort has staged The Amateur Championship, the Walker Cup, the Women’s Open, and The Senior Open Championship.
Top Teams, Big Stage: Kaua‘i Hosts 2026 Burns Intercollegiate
The 49th annual John A. Burns Intercollegiate – the seventh-longest running golf tournament in NCAA Division I – will be contested from Feb. 12–14 on the Ocean Course at Hōkūala (Kaua‘i). Over three days, 19 men’s college golf teams from 10 athletic conferences will compete on the longest continuous stretch of oceanfront holes in Hawai‘i.
Invited Clubs Completes $22 Million Reimagination of Storied Braemar Country Club, Unveiling Mulholland Hills Country Club
Invited Clubs, the largest owner and operator of private membership clubs in North America, today announced the completion of a $22 million renovation and reimagination of the historic Mulholland Hills Country Club, formerly known as Braemar Country Club in Los Angeles. The transformation ushers in a new era for the storied property honoring both its deep roots in Southern California history and a bold vision for the future. Central to the transformation is the complete reinvention of all three championship golf courses: Trails Course (formerly U.S. Open), Vista Course (formerly Western), and Canyons Course (formerly Masters).
Construction Completed on Brian Curley-Designed Dhoho Golf Club in East Java, Indonesia
Construction has been completed on Dhoho Golf Club in the city of Kediri in Indonesia’s East Java province. Curley-Wagner Design’s Brian Curley has spearheaded the project into its final grow-in phase, and the course is expected to open for full public play in the second quarter of 2026.
Championship Golf in the Heart of Tuscany
Set among rolling hills, olive groves, and sweeping sea views, Argentario Golf & Wellness Resort, Autograph Collection delivers a rare blend of championship golf and refined Italian lifestyle. As PGA National Italy and host of the 2025 Italian Open on the DP World Tour, Argentario offers an 18-hole course celebrated for its technical design, sustainable maintenance, and unforgettable panoramas. Golfers can sharpen their game at the Argentario Golf Academy, then unwind at the Club House with authentic Tuscan flavors, local wines, and sunset views over the Orbetello Lagoon.

Superintendent/GM - Troon-Ak Chin Southern Dunes
Oversees the maintenance and construction of an 18-hole Championship, Tribal owned golf course and a 6-hole lighted short course, with a premier practice facility. With 5.5 million dollars in golf revenue, the position ensures that turf grass is repaired and maintained to industry established Top 100 standards. APPLY
Sales Manager - Organics Management- Lifesoils
Organics Management Holdings–Life Soils is seeking a driven and results-oriented Sales Representative to lead retail development and sales growth of COMAND®, our premium bio-engineered organic soil amendment, throughout Southeast Florida. This role focuses on expanding retail presence, supporting distributor and dealer partners, and driving product adoption within landscaping, lawn care, and agricultural markets.
The ideal candidate is self-motivated, relationship-focused, and knowledgeable in soils, synthetics, landscaping and turf, with a strong passion for sustainable and high-performance products. APPLY
Sports Turf Manager - K&C Grounds Maintenance
K & C Grounds Maintenance, Inc is one of the leading athletic field service contractors in Maryland. As a member of the Sports Field Managers Association, we have been maintaining and renovating athletic fields for over 15 years. The scope of our services is athletic field maintenance, renovation, and construction. This will typically range from baseball, soccer, and football fields - in addition to working on golf courses.
We currently operate out of Cockeysville, MD with the majority of our properties within an hour drive or less from the shop in Cockeysville.
We are seeking an experienced and professional individual to help us expand our customer base and continue to produce top notch service and results. This is a growth potential position, as we have doubled our customer base in the last several years and the overall company continues to grow. APPLY





