Pukka, a leading innovator in fully custom headwear, announces the introduction of NovaTech, a new performance fabric developed to bring greater versatility to its custom headwear offering. Featuring a poly/spandex construction with UPF 50 sun protection, NovaTech combines performance minded functionality with a broad palette of more than a dozen colors. NovaTech is available across a variety of silhouettes, including traditional hats, buckets and visors, giving customers new opportunities to incorporate technical materials into their headwear collections.

Good Girl Golf Collective, the golf-inspired lifestyle brand founded by Lisa Kohout, has been named the presenting partner of the 2027 and 2028 Georgia PGA Women’s Summits, hosted by PGA REACH Georgia. The two-year partnership brings together a shared commitment to celebrating women, strengthening relationships and creating meaningful opportunities within the golf industry.

Audubon International continues to build on its reputation as a sustainability best practices leader with its newly constructed Green Communities program, designed to create healthier, more vibrant neighborhoods through environmental stewardship and civic engagement. Through this program, communities benefit from Audubon International’s expert guidance to conserve natural and cultural resources, strengthen strategic planning, enhance reputation, foster resident gratification, increase environmental awareness and improve quality of life for homeowners and their guests.

The Indoor Golf Alliance (IGA), the professional association for the indoor golf industry, will host a live webinar, How to Find, Sell and Host Charity Golf Events, on Wednesday, October 28, 2026, at 9:00 a.m. Pacific Time. The session is built for indoor golf facility owners, general managers, event and sales staff, suppliers, tournament planners and nonprofit teams. Charity golf tournaments are one of the most reliable sources of group business in golf, and most are still held on traditional courses.

OnePuttPro, the smart putting aid from One Putt Pro, LLC, is positioning its device as one of the most practical golf gifts of the 2026 holiday season, built for the months when most golfers can only practice indoors. OnePuttPro is a small sensor that attaches just below the grip of a standard putter and pairs with the free OnePuttPro app over Bluetooth. It measures six metrics on every stroke: loft, face angle at impact, lie angle, tempo, acceleration at impact and impact location on the face.

Modern golfers are increasingly turning to data to shave strokes off their scorecard, moving away from relying solely on gut feeling and instead gravitating towards laser rangefinder, GPS watches and shot trackers. At the center of this shift is Shot Scope, a company whose foundation was built on performance tracking from the moment the business was conceived.

In celebration of 100 years as one of the world’s premier golf destinations, Play Golf Myrtle Beach (PGMB) has launched a completely student-led initiative to shape the region’s next century of golf. Through a multi-tiered collaboration uniting Horry County Schools (HCS) and Coastal Carolina University (CCU), local high school artists will design a mobile placemaker landmark, while CCU marketing students will spearhead the strategic earned media and year-round promotional campaign that introduces it to the world.

Future Champions Golf (FCG) is excited to announce a new international qualifying partnership with Brent Dale and Your Golf Performance, bringing the FCG global championship pathway to Australia through the 2026 Sydney Junior Classic, December 16–18, at Oak Point Golf Club in Sydney. The partnership represents another major milestone in FCG’s rapidly expanding global junior golf network, connecting Australian junior golfers with opportunities to compete on the international stage and earn their way into one of the world’s premier junior golf championships.

You have put in the practice. Made the sacrifices. Imagined what might come next. Now, with applications for the 2027 KW88 Gift Award closing October 26, aspiring women professional golfers have one more task: tell their story. The program of the Kathy Whitworth Foundation will provide five recipients with $5,000 each to help them pursue professional golf careers.

TMRW Sports announced the appointment of Chris Zaber as senior vice president of ticketing and venue experience, bolstering its leadership team with a veteran sports revenue executive as the company continues to build out its portfolio of sports properties. TMRW Sports currently owns and operates SoFi Center in Palm Beach Gardens, Fla., home to TGL presented by SoFi and WTGL, and a new venue being developed for the upcoming professional flag football league in partnership with the NFL.

Golfers, sponsors, and supporters are invited to make an impact at the I GOT THIS Foundation’s 5th annual Charity Scramble on Friday, November 13, 2026, at Orange Tree Golf Resort in Scottsdale. Amy Bockerstette, an inspiring golfer and advocate for people with Down syndrome and other intellectual disabilities, is celebrated for her memorable moment with PGA Tour player Gary Woodland on the 16th hole at TPC Scottsdale during a practice round at the 2019 WM Phoenix Open.

Robert Trent Jones II Golf Course Architects (RTJ II) is completing a series of enhancements at Palmares Ocean Living & Golf, advancing the firm’s original design vision for the acclaimed 27-hole resort in Portugal’s Algarve region. Working with Palmares and its management company, Details – Hospitality, Sports, Leisure, RTJ II has guided improvements across the Alvor, Lagos and Praia nine-hole loops to increase enjoyment and strategic interest for golfers of all abilities while improving course conditioning, infrastructure and environmental performance.

The 12th annual Kā‘anapali Classic by OUTRIGGER – hosted each year by the University of Hawai‘i – will take place from Oct. 26–28. Annually a strong and diverse field in men’s college golf, 20 teams from 16 states and 11 athletic conferences will compete over three days for the coveted title. Last year, Oklahoma broke the prior tournament scoring record by 11 shots (789), which was previously held by Kansas since 2021 (800), to win their fourth consecutive team title on Maui.

BYU built an 11-shot lead Tuesday during the second round of the 30th Rainbow Wahine Invitational on the Ocean Course at Hōkūala on Kaua‘i. Seeking its first victory of the 2026-27 season after recording two top-five finishes this fall, BYU sits at 2-under par, well ahead of second-place Eastern Michigan at 9-over. Kansas State and San Diego State are tied for third at 10-over, followed by Nevada in fifth at 14-over.

Discover two distinctive ways to experience the best of Panama—from refined golf and beachfront luxury on the Pacific coast to an elevated festive escape in the heart of Panama City. The Buenaventura Golf Club has set a new standard for refined luxury golf in Latin America. Set along Panama’s breathtaking Pacific coast, every round is complemented by exceptional amenities, world-class hospitality, and natural beauty.

In the latest episode of The Fairway to Retail Success, the Association of Golf Merchandisers (AGM) welcomes Debbie Shatzer, Territory and Strategic Sales Manager with Mint Green, the U.S. distributor of Nike Golf. In this episode, Debbie shares her journey from longtime golf merchandiser to sales leader, along with the unexpected opportunities that helped shape her career. LISTEN

Check out the new episode from Be The Right Club Today presented by Makefield Putters. This week Hal and Mark are joined by 21-time PGA Tour Winner Lanny Wadkins. Wadkins, the 1977 PGA Championship winner, joins the show to talk about his career on the PGA Tour. WATCH

In the latest episode of The Traveling Golf Diva Podcast, host Doris R. Muscarella welcomes Eloise Trainor, co-founder of Education Golf, former CEO of the Future’s Golf Tour, and LPGA Lifetime Member, for an inspiring conversation about women’s golf history, female leadership, breaking barriers, and growing the game. LISTEN