TRUE linkswear (TRUE), creator of ultra-comfortable modern golf footwear designed for walking on and off the course, is expanding the premium Lux2 Player lineup with two new colorways: Core White and Core Grey. The additions offer golfers two clean, timeless options in the spiked performance shoe, combining Tour-inspired technology with TRUE’s signature natural comfort. Designed for golfers who demand exceptional stability without sacrificing all-day comfort, the Lux2 Player performs in a wide range of weather and course conditions.

MESSY TEDDY, the premium men’s lifestyle and performance apparel brand redefining what it means to stand out on and off the golf course, today announced a strategic partnership with RepSpark, the leading B2B wholesale e-commerce platform serving the golf, apparel, and specialty retail industries. Through the partnership, MESSY TEDDY will manage all golf shop wholesale accounts through RepSpark.

Baby Boomers’ love for golf (and playing/spending on it) persists, and they’ll be impacting our industry for years to come. There’s been a lot of understandable excitement around NGF’s reporting on golf’s youth movement, with the number of on-course golfers under the age of 35 increasing by 20% compared to 2019. Young adults are one of the game’s largest participation cohorts and juniors have been the fastest-growing segment in the post-pandemic era. The full economic impact of Boomers on the golf industry continues to unfold and is one NGF researchers are studying closely. 

KemperSports announced today the celebration of its fourth annual KemperSports Youth Golf Week. Scheduled to take place July 20-26 across KemperSports’ family of facilities nationwide, KemperSports Youth Golf Week will feature discounted and exclusive tee times, golf clinics, instructional events, special giveaways, contests and more for young players. Once again, youth golf advocate and KemperSports Community Advisor Roger Steele is helping spearhead the program while sharing with his engaged social media community.

PGA of America Golf Professional Kelly Williams, General Manager of Greenbrier Golf & Country Club in Lexington, Ky., has achieved PGA Master Professional status, the highest education designation available within the Association. Williams has served as the General Manager of Greenbrier Golf & Country Club in Lexington, Ky., since 2007. He has dedicated his entire career to Greenbrier, beginning as an Assistant Professional in 2001 while earning his PGA of America membership in 2007. 

The Indoor Golf Alliance (IGA) continues its weekly Interview with an Operator podcast and webinar series on Wednesday, July 22 at 8:00 a.m. PT, featuring Steve Deffenbaugh, owner of Golf Coast Indoor. The Interview with an Operator series features candid conversations with experienced operators, industry leaders, and business experts who have successfully launched and scaled indoor golf facilities across the country. 

Jorge Trevino, Jr., aced the 17th hole at the Eagle Pass (Texas) Golf Course on February 14, 2026, to win a 2026 Hyundai Palisade Calligraphy SUV as a part of the Eagle Pass High School Baseball Alumni Golf Tournament—a feat protected by Perfect Golf Event’s easy-to-activate prize coverage. Trevino’s ace on the 181-yard par 3 secured the car, with a Manufacturer’s Suggested Retail Price (MSRP) of $55,000. T

The West Team won the 12^th Annual BallenIsles Junior Cup at BallenIsles Country Club in Palm Beach Gardens, Florida. The two-day, Ryder Cup-style tournament was played Saturday, July 18 and Sunday, July 19 on the Club’s legendary East Course and featured the area’s most accomplished male and female junior golfers, ages 18 years and younger. The final score was West Team 13.5 vs East Team 7.5.

Golfers looking for maximum value and nonstop play will find it at JW Marriott Miami Turnberry Resort & Spa, where the Unlimited Golf Stay Offer delivers one of South Florida’s most complete golf getaways. Available for stays through September 30, this premier package includes 25% savings on unlimited rounds across two championship courses, complimentary daily replay, and unlimited access to practice facilities including driving, chipping, and putting areas. Guests also enjoy a $25 nightly resort credit, 1 PM late checkout, and 10% savings in the pro shop, creating a seamless blend of value and luxury.

The Cobbs Creek Foundation has been awarded $2 million by the state of Pennsylvania to fund the Cobbs Creek Stream restoration via the Redevelopment Assistance Capital Program (RACP). On July 16, Pennsylvania Governor Josh Shapiro announced $52,595,728 in RACP funding for 42 projects across Northeastern Pennsylvania, and a total of $445M supporting 356 projects across the Commonwealth. The Cobbs Creek restoration project began in May 2025 and is scheduled to be completed by summer 2027.

Olydoe, an up-and-coming men’s golf apparel brand redefining modern golf style through natural fibers and understated design, will attend the 2026 PGA Buying Summit taking place July 26-29 at the Omni PGA Frisco Resort and Spa. The Summit marks Olydoe’s next step in building relationships with buyers and retailers following the brand’s debut last October.

Alma Mater, the footwear company using innovation to create a profound impact in the golf community, will attend the 2026 PGA Buying Summit taking place July 26-29 at the Omni PGA Frisco Resort and Spa. Alma Mater will meet with retail buyers and PGA of America Golf Professionals at the Summit to expand distribution of the Beta Longwing, Beta Lite and Beta Derby, the brand’s first golf shoes built on its proprietary 3PE Technology platform.

The Senior Director of Marketing & Communications serves as a key organizational leader responsible for providing strategic leadership for all marketing, communications, branding, digital engagement, audience development, partnership activation, and outreach initiatives for WA Golf and affiliated organizations, including the Pacific Northwest Golf Association (PNGA) and Washington Golf Foundation. APPLY

Spirit Jersey® is more than apparel—it’s a global lifestyle brand. From Walt Disney World to premier resorts and major events, our signature silhouette represents pride, place, and unforgettable moments. Now launching: Spirit Jersey® Golf (2026). This isn’t traditional golf apparel. This is golf lifestyle.

A product your accounts won’t just sell—
they’ll create stories around it.

The Opportunity

We’re expanding our national rep team after a standout launch.

✔️ Unique, high-demand product
✔️ Buyers instantly “get it”
✔️ Strong commissions + repeat business

If you’re a relationship-driven closer with green-grass connections—this is a bag builder. APPLY

Riverview is seeking a motivated, customer-facing professional with landscaping sales experience to become our Landscape Construction/Enhancement Design Sales Representative. This is a full-time position with a compensation mix of base pay plus commission. You will be expected to work from our Branch office location while also traveling to meet potential and existing customers. This role will report directly to the local Branch Manager. APPLY

Eagle Brook Country Club is seeking a skilled and experienced Golf Course Superintendent to oversee the maintenance and care of our golf course. The ideal candidate will have a passion for golf course management, a strong background in turfgrass maintenance, and the ability to lead a dedicated team. As the Golf Course Superintendent, you will play a key role in maintaining the high standards of our golf course and ensuring an exceptional experience for our members and guests. APPLY