
NEWS
Fashion Show, Emerging Brands and Nearly 200 Collections Bring Spring 2027 into Focus at the 2026 PGA Buying Summit
Golf industry professionals attending the 2026 PGA Buying Summit, July 26-29, at the Omni PGA Frisco Resort & Spa, will experience Spring 2027 golf fashion from every angle—seeing apparel in motion on the runway, discovering emerging brands influencing golf’s evolving style culture and exploring nearly 200 golf apparel, accessory and lifestyle collections throughout exhibit ballrooms.
2026 New Mexico Open To Debut Expanded Fan Experience, National Broadcast Team And Groundbreaking AI Commentator
The 2026 New Mexico Open at Turtleback Mountain Golf & Resort Presented by New Mexico True will return Sept. 13-16 with several firsts in the championship's 72-year history. The tournament will feature a live multi-platform broadcast hosted by nationally recognized golf broadcasters Notah Begay III and Ryan Burr. Duff Foreman™, an autonomous, conversational AI broadcast personality, also will make his tournament debut and is expected to establish a first for professional golf by appearing live on-screen and interacting with human hosts during tournament coverage. Admission will be free throughout championship week, marking the first time spectators have been actively invited to attend the tournament.

COURSES
Tickets Now on Sale for the Grass League Summer Grind Championship
Grass League today announced that tickets are now on sale for its Summer Grind championship, the second of three major events on the 2026 Grass League season calendar. Fans can purchase tickets now at grassleague.com. The event will be held September 4–6, 2026, at Goat Hill Park in Oceanside, California.
NMP Golf Construction Transforms Detroit Golf Club Ahead of Rocket Classic
As Detroit Golf Club prepares to welcome the Rocket Classic Presented by AlumniFi for the eighth and final year—July 30-August 2, 2026—NMP Golf Construction is spotlighting its role in the major renovation and transformation of the club’s historic North Course, which has hosted a PGA TOUR stop since 2019.
Chhun On Golf Resort Opens Palm Course, Announces Partnership with the PGA to Become Chhun On PGA National Cambodia
Chhun On Golf Resort has cut the ribbon on the Palm Course, a new 18-hole layout designed by celebrated golf course architect Brian Curley, while also announcing a landmark partnership with The PGA that will see the property renamed Chhun On PGA National Cambodia and become home to the PGA National Golf Academy Cambodia.

BUSINESS
A New Episode of Be The Right Club Today Podcast
Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Hal and Mark sit down with three time PGA Tour winner and 2005 Comeback Player Of The Year Olin Browne. New episodes published every Thursday.
Jul Perspective: Will Golf Evolve Into a Recognized Asset Class?
Welcome to the dog days of July (and rolling thunderstorms) for much of the US as “across the pond” they tune up for the British Open (I know, I know, I’m just having some fun with our European diehards). We’re now in month 3 of the “core four” season months nationally (May-Aug = ~50% of annual rounds). Beyond the Perspective facts and figures in each issue, our Publications subscribers and Golf Market Research Center (GMRC) participants have seen the May Essential 8 KPI scorecard covering: Golf Revenue, Rounds Played, Avg. Rate/Rd, Capacity Rounds, % Utilization, Golf Revenue-per-Available Round, Avg. Peak WE Greens Fee (rate card changes) and % Effective Greens Fee (discount levels and change).
New Class of Certified Chief Executives Recognized
The Club Management Association of America announces the latest class of club management professionals to attain the designation of Certified Chief Executive (CCE). The CCE designation was developed in 2008 to recognize those managers who have shown the ability to successfully serve as the most senior manager in a club and to augment the Certified Club Manager (CCM) designation, seen as the “hallmark of professionalism” in the club industry.
📈 TRENDING
1️⃣ Toptracer will deliver its biggest-ever presence at The 154thOpen at Royal Birkdale. Fans will be able to follow every shot with Toptracer technology through worldwide TV broadcasts.
2️⃣ Sunday Golf has teamed up with the Bob Marley family to launch a limited-edition lineup of licensed golf bags. The bags honor the legendary musician and reggae genre with three distinct designs in green, yellow, red and black colors and also feature distinct lion logos and Bob Marley’s classic signature.
3️⃣ Arccos announced a new partnership with Meta to deliver the competitive edge dedicated golfers demand via AI glasses. In addition to the new Meta AI Glasses integration, recently debuted Arccos Air, a compact AI wearable that automatically tracks every shot without requiring sensors or a smartphone.
4️⃣ The Putting Zone, a 29,000-square-foot indoor facility, is based in Nashville, TN. It houses a par-72, 18-hole full-blown putting course that stretches just over 1/3 of a mile.
5️⃣ American Greens and The 500 Club announced a collabo for an integrated “golfertainment” destination at The 500 Club on Lake Norman. The project will include THE SHORT TRACK, THE GRAVEYARD, and a driving range with Toptracer technology.





