NEWS

Future Champions Golf Announces Inaugural FCG Global Golf Games for July 2027

Future Champions Golf (FCG) today announced the launch of the FCG Global Golf Games, a new international team golf championship that will bring junior golfers from around the world together to represent their countries in Southern California. The inaugural FCG Global Golf Games will be held July 26–29, 2027, at Industry Hills Golf Club at Pacific Palms Resort, creating a new international competition centered on national pride, team golf, cultural exchange, and the continued growth of the global junior golf community.

Evnroll Introduces EZPZ™ Reverse Torque Putter, Delivering a New Approach to Face Stability and Accuracy

As zero-torque putters continue to influence the premium putter category, Evnroll is introducing a new alternative…one designed to control torque rather than eliminate it.

The award-winning putter manufacturer today announced the EZPZ™ Reverse Torque Putter, featuring patent-pending Reverse Torque Technology™. Instead of reducing torque by aligning the shaft axis through or near the putter head’s center of gravity, the EZPZ strategically redistributes mass to naturally slow face rotation through impact while preserving the traditional setup, offset, feel, and stroke preferred by the vast majority of golfers.

 

APPAREL

Original Penguin® Unveils Summer/Fall 2026 Golf Collection for Men and Women

Original Penguin®, a division of Perry Ellis International, proudly introduces its Summer/Fall 2026 Golf Collection for men and women, celebrating the brand’s iconic heritage through timeless sportswear, elevated performance innovation and modern versatility. Drawing from more than 70 years of style, the Summer/Fall 2026 Collection reimagines classic American and British sportswear influences with a contemporary perspective. Inspired by today’s renewed appreciation for heritage design and nostalgic fashion, the collection blends retro aesthetics with technical performance, creating apparel that performs on the golf course while transitioning effortlessly into everyday life.

Turtleson releases fall collection of elevated essentials and luxury natural fibers

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled today its fall collection of elevated essentials and luxury natural fibers. The collection focuses on intentional layering systems and thoughtful color palettes to create versatile pieces that earn their way into your wardrobe, just in time for fall activities and adventures. Turtleson’s fall collection is available beginning Aug. 13 online and at the finest golf clubs, resorts and retailers in the world.

IBKUL Celebrates 10 Years of Keeping It Cool

IBKUL, a leading athleisure and performance apparel brand for women and men, is celebrating its 10th anniversary, a decade of combining innovative performance, technology, comfort and style. In 2016, Jamie Handler, President of IBKUL, and Anurag Gauba, COO of IBKUL, connected with a shared vision: to create apparel specifically engineered with technical features to enhance the wearers comfort, efficiency, safety and physical capabilities during athletic activities and demanding environments. Unlike traditional garments that prioritize aesthetics alone, IBKUL is built with function in mind, optimizing how the body handles heat, sweat and movement.

How MLB Pitcher Tyson Ross Traded Pitching Baseballs For Pitching Wedges

Former MLB All-Star pitcher Tyson Ross has successfully traded pitching baseballs for pitching wedges, embracing golf as a competitive outlet following his professional baseball career. In a recent interview, Ross reflected on his 10-year Major League journey, his return to golf during injury rehabilitation, and the many similarities between pitching and the mental challenges of the game. Now working in player development for the Los Angeles Dodgers, Ross is also making an impact off the field through his nonprofit, Loyal to My Soil, which provides free baseball and softball clinics for underserved youth. A passionate golfer and advocate for community engagement, Ross credits golf for its camaraderie, challenge, and family connections, while continuing to support diversity initiatives through The Players Alliance.

 

BUSINESS

Aisensor is thrilled to announce Mark Immelman as our grand ambassador.

Mark Immelman is an internationally respected golf broadcaster, PGA TOUR teaching professional, author, and speaker with decades of experience at the highest levels of the game. A former NCAA champion and award-winning collegiate golf coach, Mark is now an announcer and analyst for CBS Sports and PGA TOUR Live / ESPN+, where he provides expert coverage of the world’s premier golf events. Through his acclaimed On the Mark podcast, bestselling books, and coaching insights, he has helped golfers of every level improve both their performance and understanding of the game. Known for his engaging storytelling and practical instruction, Mark combines elite playing, coaching, and broadcasting experience to deliver unique perspectives on golf, leadership, and peak performance.

Firefly Appoints Renowned PGA of America Teacher and Coach of the Year Joe Hallett as Director of Golf Instruction to Its Private Club Community Outside of Nashville

Firefly, a new 700-acre luxury golf community located 30 minutes south of Nashville developed by Storied Development in partnership with Wheelock Street Capital, announces Joe Hallett, PGA, as Director of Golf Instruction. Hallett will lead the community’s golf instruction programming, creating personalized coaching experiences for members while helping shape Firefly’s culture of learning, player development, and overall experience.

Scottie Scheffler and Rory McIlroy Headline PGA Tour’s FedEx St. Jude Championship, Opening Event of FedEx Cup Playoffs, This Week on Golf Channel

This week on Golf Channel, the PGA TOUR’s FedExCup Playoffs begin with the top 70 players competing in the FedEx St. Jude Championship, headlined by World No. 1 Scottie Scheffler and World No. 2 Rory McIlroy. Tournament coverage of the LPGA Tour, PGA TOUR Champions, DP World Tour and Ladies European Tour also airs live across the Golf Channel platform.

 

COURSES

Carlsbad’s Newest Golf Play-and-Stay Awaits

Experience Southern California’s newest golf getaway at Hotel Solea, Autograph Collection, where contemporary coastal luxury meets one of Carlsbad’s premier golf destinations. Just minutes from The Crossings at Carlsbad, Hotel Solea offers the perfect home base for golfers looking to combine championship play with a relaxing coastal retreat. Guests can unwind in newly renovated, spacious accommodations, lounge by the resort-style pool, and enjoy open-air dining at Verise after a memorable day on the course.

Wyndham Grand Rio Mar Welcomes New Head Golf Professional

Wyndham Grand Rio Mar Rainforest Beach & Golf Resort recently welcomed Aaron West as its new head golf professional. West brings extensive experience and a commitment to enhancing the award-winningresort’s golf offerings. Wyndham Grand Rio Mar Rainforest Beach & Golf Resort features two distinct course designs – The Ocean Course; a design collaboration between award-winning architects Tom and George Fazio, and The River Course, designed by two-time Major Champion Greg Norman. 

APGA Farmers Insurance® Fall Series introduces three new tournaments, expanding 2026 APGA Tour schedule to 15 events

The Advocates Professional Golf Association (APGA) Tour, in conjunction with Farmers Insurance, today announced the return of the APGA Farmers Insurance Fall Series, featuring three new tournaments that will expand the 2026 APGA Tour schedule to 15 events.

United States Announces 2026 Women’s PGA Cup Team

The PGA of America today announced the roster of five PGA of America Golf Professionals who will compete for the United States in the fourth edition of the Women’s PGA Cup, taking place Sept. 3-5, 2026, at Carden Park Golf Resort in Cheshire, United Kingdom. The biennial international competition features teams from the U.S., Australia, Canada, Great Britain & Ireland, South Africa and Sweden competing in a 54-hole stroke-play format. 

Sixth Annual Birdies 2 Benefit Raises Over $220,000 for Local Charities

PGA REACH New England and the New England PGA Section hosted the Sixth Annual Birdies 2 Benefit fundraiser Monday, August 10th at Andover Country Club. Players raised over $220,000 for three amazing charities: PGA REACH New England, Special Olympics Massachusetts, and the Child Life Services Department of Boston Children’s Hospital. PGA REACH New England and the NEPGA proudly welcomed title sponsor and Official Player partner Newforma to this year’s event.

 
 

🎙️ FEATURED PODCASTS

New Episode of The Fairway to Retail Success: From Fairways to Partnerships: Katie Wiedmar on Elevating Golf Retail from Both Sides

he Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Katie Wiedmar, National Sales Manager for Green Grass Sales at johnnie-O and recipient of the 2023 PGA Merchandiser of the Year – Private Category award. With experience spanning both private club retail operations and vendor sales, Katie brings a unique perspective on the partnerships, planning, and customer-focused strategies that drive success in golf retail. WATCH


The People’s League at French Lick Resort

On this episode of the show, Brendan Sweeney and Ryan Ballengee look back on the two-day People’s League shoot at French Lick Resort — including a first-ever par-3 scramble contest for $5,000 where Ryan played with Bat and got hit with the Country Club Adjacent Back-Off Challenge. We also enjoyed meeting all of the competitors and team owners, including Ja Rule and Victor Cruz, and getting to see the competition unfold (no spoilers!). WATCH


Be The Right Club Today Podcast – A New Breed of Golf

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Hal and Todd are joined by 2012 PGA Teacher of the Year and the host of A New Breed of Golf on Sirus XM Michael Breed. WATCH


Golf Industry Guru Q&A Reveals Why Golf Clubs Keep Losing F&B Revenue and How to Fix It

Your golfers just finished eighteen holes, they’re hungry, and they’re thirsty. So why are so many of them getting back in their cars instead of walking into your clubhouse? This wide-ranging conversation goes straight to the heart of that question, tackling the F&B mistakes that quietly drain profitability and member goodwill at clubs around the world. Tony and James dig into why clubs keep repeating the same mistakes, what really separates a club that’s just serving food from one that’s building an experience, and why the metrics most clubs use to judge F&B success may be pointing them in the wrong direction entirely. WATCH


Play Happy Golf – Mastering the Game with LPGA Legend Sue Powers

Host Doris Muscarella sits down with Sue Powers — Co-Owner of Nancy Lopez Golf Adventures, LPGA Top 50 Best Teacher, and 2013 LPGA National Teacher of the Year — for an inspiring, practical conversation every women’s golfer needs to hear. WATCH