NEWS

Troon and Full Swing Announce Strategic Partnership as Full Swing Becomes Troon’s Official Launch Monitor Partner

As part of the partnership, Full Swing becomes Troon’s Official Launch Monitor Partner with KIT launch monitors and additional Full Swing products being deployed at select Troon-affiliated properties. Troon and Full Swing’s partnership will also launch with practice range programs at select public, private and resort properties, with Full Swing’s KIT supporting instruction, club fitting, rentals and enhanced practice experiences.

Forrester’s & PAYNTR Golf Expand FO Rainshedder Collection

Following the successful launch of the first collaboration, Forrester’s Outerwear and PAYNTR Golf are expanding their collection with a new style, the FO Rainshedder RS2, Waterproof No Matter The Conditions, available beginning October 16, 2026, with a retail price of $240. The latest release builds on the momentum of the original model, which brought together two Oregon-based brands with a shared appreciation for craftsmanship, performance and the realities of playing golf in unpredictable conditions.

 

BUSINESS

Pukka Expands Premium Pukka Black Collection With Five New Silhouettes

Building on the success of its Pukka Black collection, Pukka is introducing five entirely new silhouettes and expanded customization capabilities, further elevating Pukka’s offering in the premium headwear category. Customers can now personalize closures, ropes and perforation options across all Pukka Black silhouettes, within Pukka’s accessible 24-piece minimum order. With five brand new silhouettes, Pukka Black continues to challenge the conventions of premium headwear, combining elevated design, meaningful customization and competitive wholesale pricing without compromise.

Bettinardi Golf and Old Rip Van Winkle Distillery Bring Generations of Craft Together

Bettinardi Golf and Old Rip Van Winkle Distillery have joined forces to create a collaboration rooted in two distinctly American traditions: golf and bourbon. The collection pairs Bettinardi’s signature putter designs with distinctive finishes and details drawn from the world of Old Rip Van Winkle. Highlights include a BB1 finished in Oil Rubbed Bronze and a 3 Step Jam finished in Steel Patina, both featuring wood inlays from Old Rip Van Winkle bourbon barrels.

Indoor Golf Alliance and Greenlight Advisors Announce Strategic Partnership and Bring Performance Benchmarking to Indoor Golf

The Indoor Golf Alliance (IGA), which supports over 3,500 indoor golf facilities, and Greenlight Advisors, creator of GolfClubBenchmarks.com (GCB), announced a strategic partnership to support the 2026 U.S. Golf Study and expand the GCB benchmark intelligence platform with a new sector dedicated to Indoor Golf operators. Through confidential data collection and aggregated peer comparisons, the initiative will help indoor golf operators assess their performance within a sector designed specifically for their businesses.

Product Spotlight: React+ Combines TrueTrack, DuoWrap and Reduced-Taper Technology

Wedge Guys is a PGA Professional-owned golf company built around a straightforward idea: make professional-quality golf grips and regripping supplies more accessible without asking golfers or golf businesses to compromise on choice. React+ brings together three identifiable technologies. The result is a soft, tacky feel designed to remain controlled rather than spongy. React+ gives retailers a differentiated premium story while remaining below the $10 retail threshold.

Colorado Golf Association and Greenlight Advisors Announce Partnership to Expand Golf Business Intelligence

The Colorado Golf Association (CGA) and Greenlight Advisors (GLA), creator of GolfClubBenchmarks.com (GCB), announced a strategic partnership to help Colorado golf operators use confidential benchmarking and business intelligence to improve financial, operational, capital-planning and player experience decisions. To launch the initiative, CGA-affiliated municipal, public daily fee and resort golf facilities are invited to participate in the 2026 U.S. Golf Study on a complimentary basis.

BallenIsles Country Club Hosts Distinguished Clubs Ideas Summit

BallenIsles Country Club hosted the 2026 Distinguished Clubs Ideas Summit on October 6–7, 2026, bringing together leaders from top private clubs to discuss the future of club excellence. The annual Summit is a high-profile gathering for general managers of clubs that have earned Distinguished Club status — the only merit-based designation program for the private club industry. It’s designed as a peer-led, networking and education event where general managers and club leaders share real-world strategies for improving the member experience.

Golf As Life Expands Photographic Archive and Launches New Affiliate Program

Golf As Life, the fine-art golf photography company founded by internationally recognized photographer Mike Klemme, is expanding its image offerings through a collaboration with fellow golf photographer Brian Morgan and launching a new affiliate program for businesses throughout the golf industry. Affiliates earn a 10% commission on qualifying online purchases made through their link. Golf As Life manages the entire customer experience, including image selection, ordering, production, delivery and service.

FAIRWAYiQ Launches Own & Run, the First Golf GPS Program Built for Owners

FAIRWAYiQ, the on-course operations platform for golf facilities, announced Own & Run, a purchase program that lets golf courses own their GPS screens and tracking hardware outright instead of renting them on a multi-year subscription. It is the first program of its kind in golf, and it is offered alongside the company’s standard subscription so operators can choose the model that fits how they run their business.

 

PEOPLE

KBS Golf Shaft Graduates 6 on KFT

The 2026 Korn Ferry Tour season highlighted the determination and talent required to earn a place among professional golf’s elite, with 20 players securing cards for the 2027 season. KBS Golf Shafts continues to be represented on the Korn Ferry Tour, with professionals competing with the KBS Hybrid Proto, C-TAPER 130, and TOUR 125 with KBS wedges. KBS Golf Shafts is proud to support professionals competing at every stage of their careers, delivering performance-driven equipment designed to provide the feel, control, and consistency needed to compete on tour.

Turtleson Congratulates Brand Ambassador Davis Shore on Securing 2027 PGA Tour Card

Turtleson, creators of premium lifestyle and performance apparel for discerning golfers, congratulates brand ambassador Davis Shore on securing his 2027 PGA Tour card. After this weekend’s performance at the Korn Ferry Tour Championship, Shore ranks 18th on the Korn Ferry Tour’s Points List and is one of 16 rookies graduating to the PGA Tour next season. The University of Alabama alum secured five top-10 finishes this year, his third season on the Korn Ferry Tour.

PGA Jr. League Championships Fields Announced

This month and next, a total of 24 eight-player All-Star teams that qualified regionally from coast to coast will compete in the 13u or 17u PGA Jr. League Championships. The 13u Championship will be broadcast live on ESPN platforms for the sixth year. Recreational PGA Jr. League seasons take place year-round, and 2027 player registration opens on Nov. 13. Families can learn more and find a local program at PGAJrLeague.com.

Midspring Strengthens National Sales Presence With Two Industry Veterans

Midspring, the women-owned golf and leisure brand redefining modern golf apparel, announces the addition of two seasoned industry professionals, Judi Britt and Sherri Hansen, to its growing national sales team. With extensive backgrounds in fashion and golf apparel, both Britt and Hansen bring a wealth of industry knowledge, established relationships and a shared appreciation for the intersection of style and sport.

 

COURSES

Perfect Golf Event, Seckinger HS Partner for Tournament at TPC Sugarloaf to Build On-Campus Golf Practice Facility

Seckinger High School will host a new and unique charity golf event, the Jaguar Turkey Shootout, on November 23, 2026, at renowned TPC Sugarloaf in nearby Duluth, GA. The event, being planned by Perfect Golf Event, is slated to raise money for the new agronomy program at Seckinger, which hopes to construct a golf practice area on campus. The tournament date is the Monday of Thanksgiving week.

Circling Raven Ranks as Top 10 Casino Golf Course Nationally by Golfweek

Circling Raven Golf Club garnered the No. 10 ranking in Golfweek’s just published “Top 50 Best U.S. Casino Courses, 2026,” improving seven places since last year’s annual compilation. Named after a seminal tribal leader, Circling Raven has climbed higher in the annual rankings in five of the last six years. Owned and operated by the Coeur d’Alene Tribe, it spreads out over more than 620 acres of ancestral homelands – roughly four times more acreage than the average course globally.

Evermore Orlando Resort Invests in the Future of Grand Cypress Golf with New Golf Pro Shop

For nearly four decades, Grand Cypress Golf’s renowned Jack Nicklaus-designed courses have offered golfers traveling to Orlando a rewarding and finely conditioned destination worth relishing — and revisiting — time and again. The newest investment is the resort’s new Golf Pro Shop, located only a few steps from Evermore’s signature gathering spaces: The Landing, Twin View Restaurant and the epic eight-acre Evermore Bay.

 

🎙️ FEATURED PODCASTS

A Hammock Beach Pro-Am and Korn Ferry Tour Graduation Day: The Road to French Lick, 2026, Ep. 15

On this episode, Ryan Ballengee and Brendan Sweeney look back at their time playing in the Constellation Furyk and Friends pro-am with two-time PGA Tour winner John Senden, having dinner with the legend Ken Duke and meeting the 1980 Heisman Trophy winner George Rogers. WATCH


Want to Know Someone’s True Character? Play 18 Holes of Golf With Them.

In this powerful episode of The Traveling Golf Diva Podcast, host Doris R. Muscarella sits down with Hilary Fordwich—former head of global business development at KPMG, executive coach, keynote speaker, business development expert, and competitive golfer—to explore how women can use golf as a strategic networking and relationship-building advantage. LISTEN


Be The Right Club - Taking Care of Yourself and Your Game with Ryan Shum

Check out the new episode from Be The Right Club Today presented by Makefield Putters. This week Todd is joined by his long time friend Ryan Shum, DC, to discuss the impact of golf on the body and how people can look out for their health and their game. WATCH