NEWS

2027 GCSAA Conference and Trade Show Coming to New Orleans

The GCSAA Conference and Trade Show returns to New Orleans Jan. 18-21, 2027, for the first time since 2009.

The Golf Course Superintendents Association of America (GCSAA) and presenting partners, the  Golf Course Builders Association of America (GCBAA) and American Society of Golf Course Architects (ASGCA), will offer a week of interactive education, networking experiences and industry innovations. The week will also help conclude GCSAA’s yearlong 100th anniversary celebration.

The 2027 GCSAA Conference and Trade Show will be held at the Ernest N. Morial Convention Center and starts with the GCSAA Golf Championships presented by Toro, Jan. 16-18, in nearby Biloxi, Miss.

Future Golf Names TRUE linkswear Official Footwear Partner, Announces First Live Event in Northern California

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, was recently named the official U.S. Footwear Partner of Future Golf. Future Golf is a multi-course golf membership platform popularized in Australia that recently launched in the United States with a technology-driven model designed to make golf more accessible, flexible, and connected.

Debuting in Northern California, Future Golf was founded in 2014 with the goal of providing golfers a more flexible way to access and experience the game. 

 

PEOPLE

PROTOCONCEPT GOLF Tour Tested Irons Earn Victory at 2026 ANA Open

PROTOCONCEPT GOLF congratulates a longtime staff player on capturing his first Japan Golf Tour victory at the 2026 ANA Open Golf Tournament in Hokkaido, Japan. The champion delivered a commanding performance at Sapporo Golf Club’s Wattsu Course, closing with a 6-under-par 66 to finish the championship at 25-under 263. His five-stroke victory established a new tournament scoring record and marked a significant milestone in his professional career.

PUMA Golf Ambassador J.J. SPAUN Wins Flagship Rolex Series Tournament

PUMA Golf proudly celebrates Tour ambassador J.J. Spaun’s victory at the BMW PGA Championship. Spaun secured his first Rolex Series title and second DP World Tour victory at Wentworth Club this weekend, in addition to his win at the Valero Texas Open on the PGA Tour earlier this year. Throughout the tournament, Spaun wore IGNITE ELEVATE 2 Tour footwear with Tour-proven style, comfort and stability. 

JumboMax Golf Grips Signs Rising PGA TOUR Americas Professional Paul Chang as Ambassador

JumboMax Golf Grips, the industry leader in golf grip innovation, has signed rising professional Paul Chang as he begins his career on PGA TOUR Americas. The agreement reflects JumboMax’s continued commitment to supporting the next generation of elite professional golfers through data-backed innovation for the sport’s most overlooked piece of equipment, delivering immediate, measurable impact. The former University of Virginia standout saw an outstanding start to his professional career, making the cut in each of his first four starts.

Golf Clubs at The Tribute Names PGA of America Golf Professional Spencer Dillard Director of Golf

The Golf Clubs at The Tribute, a premier, semi-private 36-hole golf facility in The Colony, Texas, has named PGA Professional Spencer Dillard as its new Director of Golf. Dillard was selected following a comprehensive national executive search conducted in partnership with ExecuSearch, powered by the PGA of America. A native of McKinney, Texas, Dillard graduated from Sam Houston State University’s PGA Golf Management Program in 2019. 

BIG MAX Appoints Experienced Sales Team

Push cart and golf bag and manufacturer BIG MAX USA has announced the appointment of three experienced sales agents to help drive continued growth following a record breaking year. And with positions now available in Florida and Texas, the European market leader is moving forward at pace with its ambitious plans. With a planned expansion over the next 12 months, BIG MAX is looking to fill two more positions for independent sales representatives in Texas and Florida. 

 

BUSINESS

CourseRev.ai and Pin Vision Announce Strategic Partnership to Bring Live Maps, Pin Positions, and Pace-of-Play Intelligence to U.S. Golf Clubs

CourseRev.ai and Pin Vision S.r.l. today announced a technical and commercial partnership to integrate Pin Vision’s digital course maps, daily pin positions, and Pace of Play intelligence directly into the CourseRev.ai platform. The agreement marks Pin Vision’s official market entry into the United States.

Personal Touches are Key to Standing Out in Today’s Daily Fee Golf Course Market

With more people playing public golf than in previous generations, daily-fee golf courses have an opportunity to engender a unique kind of customer loyalty. While private clubs rely on familiar culture, member fees and dues to bolster revenue, public courses across the nation must employ programming and allegiance-driving techniques to keep their fair share of happy and engaged golfers. Perched on Charleston Harbor’s edge with views of Fort Sumter, Patriots Point Links might seem like a course that uses its visibility and prime waterfront location as its calling card, but growing its business requires more than a picturesque location. Managed by Bobby Jones Links, the facility has had its hurdles, and GM Brad Parker is tackling them head-on.


Tour Edge Named Mygolfspy 2026 Company of the Year

Tour Edge has been named 2026 golf Company of the Year by MyGolfSpy as part of the publication’s annual Editor’s Choice Awards, capping a remarkable year of independent testing success across the Tour Edge product line. The Company of the Year honor recognizes Tour Edge’s consistent performance throughout MyGolfSpy’s extensive 2026 testing program, with products from the Exotics and Hot Launch Max families earning top finishes across nearly every major equipment category.

CourseRev.ai and TenFore Golf Partner to Bring AI-Powered Booking Automation to More Golf Courses

CourseRev.ai, the leading provider of AI-powered solutions for golf courses, announced a strategic partnership with TenFore Golf, a next-generation, all-in-one golf management platform built from the ground up for single and multi-course operators. Combined with TenFore’s connected tee sheet and booking infrastructure, the partnership creates an automated booking experience that can operate around the clock while remaining connected to the course’s existing operational workflow.

 

COURSES

Zinkand Golf Design Completes The Scurry at Chechessee Creek Club

Zinkand Golf Design (ZGD) – led by golf course architect David Zinkand and his more than 25 years of experience designing, managing and shaping projects in the field – has completed The Scurry, a new 12-hole course at Okatie, South Carolina’s Chechessee Creek Club. The course opened for member play on September 1. Construction on The Scurry began in Spring 2025. 

An Iconic Oceanfront Golf Experience at The St. Regis Punta Mita

Elevate your stay at The St. Regis Punta Mita with access to two exceptional Jack Nicklaus Signature Golf Courses, where world-class design meets the breathtaking beauty of Mexico’s Pacific coast. With 36 holes of championship golf, the courses offer a rewarding experience for players of all skill levels, surrounded by stunning beachfront landscapes and panoramic ocean views.

Stonetree Golf Club Completes Multi-million-dollar Renovation in Novato, California

StoneTree Golf Club in Novato, California, has completed a comprehensive multi-million-dollar renovation, improving playability and accessibility for golfers of every skill level. The project ran from November 2025 to April 2026 with minimal disruption to the daily member experience. A new set of “green” tees, positioned ahead of the existing “white” tees, was introduced to better accommodate new golfers, juniors, and seniors. StoneTree Golf Club

 

🎙️ FEATURED PODCASTS

Golf After 50: Play Smarter, Move Better & Stay Confident with Chiara Cantone

In this episode of The Traveling Golf Diva Podcast, host Doris Muscarella welcomes Chiara Cantone, physiotherapist and golf specialist, for an important conversation about women’s golf wellness, golf fitness after 50, mobility, strength, injury prevention, confidence, and longevity in the game. LISTEN


New Episode of The Fairway to Retail Success: Building Community Through Retail with Christa Abbott

In this episode, Christa discusses how member expectations have evolved and how she balances the operational and creative sides of her role. She also shares the importance of building meaningful relationships within her club and the broader golf retail industry, offering insight into what it takes to create a connected and elevated member experience. WATCH


Promotion, points, pathways: Everything you need to know about PGA Tour eligibility changes

n this week's edition, the guys discuss the action and fallout from the Europeans' rousing victory in the Solheim Cup, plus dive deep into the weeds to go through all of the newly announced changes to eligibility for the 2027 and 2028 PGA Tour seasons. WATCH