NEWS

GCSAA Conference and Trade Show ranked among fastest-growing trade shows in the U.S.

The GCSAA Conference and Trade Show (CTS) has been ranked as one of the fastest-growing trade shows in the country by Trade Show Executive (TSE), which recognizes the events that experienced the highest levels of growth in 2025 compared to 2024. While the final rankings won’t be revealed until the TSE Fastest 50 Awards and Summit in April, the GCSAA Conference and Trade Show made TSE’s Next 50 list, which honors the 51st through 100th shows in the country.

Golfmerce Named Tournament Sponsor at the Cognizant Classic PGA TOUR Event

Golfmerce, the first platform to merge a golf-only peer-to-peer marketplace with a social community experience, has been named an official Tournament Sponsor of the Cognizant Classic. The Golfmerce team will be on-site throughout tournament week (February 25 – March 1) in Vendor Village, located between The Bear Trap and the 19th Hole Suites, where fans can take advantage of special offers, meet the team, and participate in daily premium giveaways.

 

BUSINESS

CMAA Announces 2026 Board of Directors Janine Budzius to Serve as 2026 Chair

The Club Management Association of America (CMAA) announces its 2026 Board of Directors.The CMAA Board of Directors consists of 13 club management professionals who work together with the Association’s 8,700 members, 38 Chapters, and National Headquarters team to advance the profession. As CMAA nears its Centennial, the Board is dedicated to fostering a thriving club industry by supporting CMAA-educated professionals and guiding the implementation of CMAA’s Strategic Plan.

Brooks Koepka Headlines Field for PGA Tour’s Cognizant Classic in the Palm Beaches This Week on Golf Channel

The Champion Course at PGA National Resort in Palm Beach Gardens, Fla., will host the Cognizant Classic in The Palm Beaches for the 20th time this week, as PGA TOUR stars such as Brooks Kopeka and Shane Lowry tee-it-up. Joe Highsmith earned his first PGA TOUR victory in 2025 at the Cognizant Classic after making the cut on the number and finishing at 19-under to beat Jacob Bridgeman and J.J. Spaun by two strokes.

Turtleson Renews Partnership With 59club to Fuel International Growth

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today announced the renewal of its partnership with 59club. The collaboration between U.S.-based Turtleson and internationally renowned 59club reinforces both brands’ shared commitment to elevating service excellence while fueling international growth across key markets.

 

COURSES

Ak-chin Southern Dunes Golf Club Breaks Ground on New Clubhouse

Ak-Chin Southern Dunes Golf Club in Maricopa, Ariz. and the Ak-Chin Indian Community recently began site work on a new 24,000 square-foot clubhouse and event facility with construction set to begin in March. Scheduled to open in spring of 2027, the new building will include a contemporary “food hall”, an enlarged Arroyo Grille, new private dining rooms and a banquet room, a larger golf shop, enhanced kitchen space, a new bridal suite, and an indoor golf simulator room featuring the latest GOLFZON simulator. The simulator room will serve a dual purpose during weddings, converting into a space for groomsmen to gather and relax.

Troon Selected To Manage Westbrook Country Club in Mansfield, Ohio

Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage Westbrook Country Club in Mansfield, Ohio located halfway between Columbus and Cleveland. Troon Privé, the private club division of Troon, will oversee club operations, agronomy, food & beverage, retail, lodging and membership sales and marketing. Originally founded in 1902, Westbrook Country Club features an 18-hole Donald Ross-designed golf course.

 

🎥 FEATURED VIDEO

SCGA Swing Tip: Two Keys to a Consistent Setup

PGA Professional Brian Agoncillo from Sherwood Country Club gives a great visual demonstration of how to consistently set up with different clubs. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos to help with all aspects of your game. WATCH


How to Curve the Golf Ball on Purpose

In this video, Ken Martin, PGA Certified Professional and Golf Program Instructor at Keiser University College of Golf, explains how to curve the golf ball on purpose by understanding spin axis and face-to-path relationship. Using a simple visual setup with a lined golf ball, Ken breaks down why curvature is not caused by sidespin alone, but by the tilt of the spin axis created at impact. He demonstrates how clubface direction and swing path work together to produce draws, fades, and straight shots. This clear, fundamentals-based approach helps golfers practice shot shaping with intention and develop better control over ball flight. WATCH


Mizuno Pro M-15 TechTalk

Director of Golf Chris Voshall talks you through the new Mizuno Pro M-15 irons. WATCH

 

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