The Pennsylvania Golf Course Owners Association (PGO) has named TenFore Golf as its newest technology partner, marking the third company to secure a strategic sponsorship with the association through smbGOLF. The collaboration centers on equipping Pennsylvania golf course operators with modern, tech-driven solutions to optimize daily operations, boost profitability, and streamline course operations. As part of the partnership, TenFore Golf will actively participate in PGO virtual and in-person events throughout the year.

The Irish golf travel business formerly known as GreenGolfBall today begins trading as Icon Links, marking the emergence of a substantially larger international golf travel platform. The move to Icon Links follows a period of rapid expansion. Since Escalante Golf acquired the business in June, the company has extended its operating footprint into Scotland and England, increased investment in secured tee-time inventory at high-demand courses, introduced fixed-date Signature Departures and added former European Tour professional and current Legends Tour player Gary Murphy as Brand Ambassador.

Wedge Guys is a PGA Professional-owned golf company built around a straightforward idea: make professional-quality golf grips and regripping supplies more accessible without asking golfers or golf businesses to compromise on choice. The company’s grip families are offered in Standard, Midsize and Oversize, with more than 30 color options across the lineup and consumer prices below $10 per grip. Recent verified reviews on WedgeGuys.com show recurring themes that matter to both golfers and the professionals who serve them: comfortable feel, distinctive colors, easy installation and value.

PROTOCONCEPT Golf staffer Jodi Ewart Shadoff tied for fifth at the Walmart NW Arkansas Championship presented by P&G, finishing at 15 under par at Pinnacle Country Club in Rogers, Arkansas. Shadoff opened with a 5-under 66 and matched it in each of the next two rounds. Her 198 total placed her among the top five in the field. Golf manufacturers design and develop golf equipment specifically for golf professionals. These highly specialized golf clubs and concepts are offered as a prototype exclusively for the golf professional and never for the amateur golfer. This was the genesis for PROTOCONCEPT GOLF.

PAYNTR Golf today announces the appointment of Jake Haley as Head of Sales & Strategic Business Development. Haley joins the performance golf footwear brand following 12 years at Under Armour, adding extensive industry experience as PAYNTR Golf invests in the team and infrastructure supporting its continued global growth. In his new role, Haley will lead PAYNTR Golf’s national sales strategy and wholesale expansion, overseeing key national and strategic accounts along with the company’s independent and inside sales teams.

Turtleson, makers of versatile apparel for the moments that matter most, is proud to announce the hiring of Fabrice David and Ian Eveleigh, PGA, to continue the brand’s international market expansion. Eveleigh, the newest Turtleson representative in the United Arab Emirates, will lead the brand’s continued expansion in Asia and further cement its standing in the global market. David, a France native, will join the team as the new head of sales in Western Europe, strengthening key retail partnerships in France, Belgium, Luxembourg and Switzerland.

Egypt Valley Country Club (EVCC) has begun a significant renovation of its 36-hole golf facility, marking the first major update to the Ridge and Valley courses since they opened in 1990-91. Led by golf course architect Christopher Wilczynski, principal and lead designer of C.W. Golf Architecture (CWGA), the project includes a comprehensive bunker renovation and targeted grading and shaping improvements throughout both courses. Construction began in August 2026 and is scheduled for completion by mid-November, with the club targeting a spring 2027 reopening.

For a few unforgettable days, Bernardus became the stage for the world’s leading golfers from Europe and the United States, surrounded by tens of thousands of passionate fans on the course and many more following from home. Held from 11–13 September, the tournament placed Bernardus in front of a global audience and concluded with Team Europe reclaiming the trophy following a dramatic 15–13 victory over the United States. The event attracted approximately 80,000 spectators from 40 countries, creating an unforgettable atmosphere throughout the week.

Max A Mandel Municipal Golf Course in Laredo has been recognized as “The Best Golf Course Under $75 In Texas” by MyGolfSpy, a leading authority in golf equipment testing and reviews. Designed by Robert Trent Jones II and owned by the City of Laredo, ‘The Max’ spans 270 acres of rugged Texas terrain. The course features four holes along the Rio Grande River and six that navigate deep arroyos. 

Florida’s Historic Coast, America’s premier destination for year-round coastal experiences, highlights notable stay-and-play packages this fall that showcase the region’s spectacular golf courses and accommodations. Encompassing the charming historic city of St. Augustine and the upscale shores of Ponte Vedra Beach, the region boasts more than 100 holes of championship golf anchored by three premier destinations: TPC Sawgrass, the Ponte Vedra Inn & Club, and World Golf Village.

Horseshoe Bay Resort, part of the Crescent Hotels & Resorts Latitudes collection, announced its Summit Rock Clubhouse, the gathering space for the private 18-hole Jack Nicklaus Signature Summit Rock course, was awarded second place in Golf Inc. Magazine’s Clubhouse of the Year competition. Set atop a rocky elevation of Texas Hill Country, the Summit Rock Clubhouse was inspired by the local architecture, specifically the historic German farmhouses endemic to the region.

Responsible for leading the U.S. PUMA Golf product merchandising strategy across apparel and footwear, driving seasonal line architecture, assortment planning, and product lifecycle management to support category growth and key account objectives. Partners closely with global product, sales, planning, and operations teams to develop market-relevant assortments, deliver compelling product presentations, manage pricing, forecasting, and distribution plans, and ensure a seamless go-to-market process. Leverages customer insights, consumer trends, competitive intelligence, and sell-through analysis to optimize product offerings, support key account needs, and maximize brand performance while serving as the regional subject matter expert for PUMA Golf products. APPLY

With a planned expansion over the next 12 months, BIG MAX is looking to fill two more positions for independent sales representatives in Texas and Florida. For more information on the brand please visit https://us.bigmaxgolf.com and for enquiries on the two positions and the brand’s impressive plans for the coming year, please contact Doug Wright at [email protected]. APPLY

This role is responsible for generating new partnership revenue through the identification, cultivation, development and execution of corporate partnership opportunities, including Official Marketing Partnerships (OMP), Title Sponsorships and other commercial partnerships. This position manages prospective partner opportunities throughout the sales process, builds relationships with key decision-makers and develops customized solutions across the PGA Tour’s sponsorship, media, digital, hospitality and event platforms. APPLY

Madison Country Club is seeking a Superintendent with proven agronomic and leadership skills, with a passion for classic golf course maintenance and improvement, who will provide exceptional golfing conditions and team leadership, and be an effective communicator.  Our current Superintendent is retiring after 45+ successful years with the Club.  The Club is situated on the shore of Long Island Sound. The original holes were designed by Willie Park, Jr. in 1900, and expanded to 18 holes and relocated over the years, with the routing of the course largely intact for the past half century. APPLY

Sunday Golf, the fastest-growing golf bag manufacturer west of the Mississippi and south of Carlsbad, is hiring for a Director of Wholesale Sales to oversee the company’s booming wholesale business. The role will manage key accounts and oversee sales channels while building the systems, forecasting discipline, and growing a team needed to scale. The new Director of Wholesale Sales will report directly to the CEO and serve as a player-coach within the organization, personally managing key retail relationships while leading the broader wholesale sales team and developing the systems and processes required to scale the business. APPLY