JumboMax Golf Grips, the industry leader in golf grip innovation, has named independent strategic communications agency JDPR as its public relations agency-of-record to support the expansion of its brand and product lineup across North America. JDPR, a nationally renowned agency known for its presence in the golf category, will provide strategic planning, brand support, media relations and product launch expertise to amplify the brand’s position and drive measurable impact.

VA Composites today marked ten years of engineering premium composite golf shafts trusted by golfers, club fitters, and professionals around the world.

Founded by Victor Afable, the company has spent the past decade focused on a single mission: helping golfers perform better through superior shaft engineering and professional club fitting. What began as a small, self-funded venture grew into a company built around a simple belief — that the right shaft, properly fit, can transform a golfer's performance as much as any club in the bag.

The world’s best golfers battle it out this weekend at the prestigious Bellerive Country Club, the setting of one of Gary Player’s most iconic wins. That victory is perfectly encapsulated atop the trophy for the Gary Player International Golfer of the Year Award, presented by FlightScope in partnership with the Golf Coaches Association of America (GCAA). The trophy and award itself serve as a standard of excellence and symbol of dedication from Gary Player, GCAA and FlightScope to the next generation of golfers.

The Legacy Award was established in the name of Robert Trent Jones, Sr. to honor individuals whose lives and work have helped expand, strengthen, and elevate the game of golf. Jack Nicklaus, whose record 18 professional major championships and global design influence have shaped generations of players and courses, and Barbara Nicklaus, widely admired for her leadership, grace, and charitable impact, embody the spirit of the award.

Ahead announced today the appointment of Andrew Bastedo as Sales Representative for Ontario, Canada. In this role, Bastedo will be responsible for supporting Ahead's growing customer base throughout the east-central Canadian province, while expanding relationships with golf facilities, resorts, and specialty retailers.

Premium high-tech golf apparel brand Galvin Green is taking THE LAB collection in a bold new direction, unveiling a striking second instalment that combines distinctive new color combinations with advanced technical fabrics and contemporary silhouettes engineered to challenge the elements.

Following the launch of THE LAB franchise earlier this year, the latest collection continues Galvin Green’s focus on pushing the boundaries of golf apparel through an experimental approach to design and performance. With a palette led by Storm Blue and accented by Navy and White, the new range introduces precision-placed prints, angular contrasts and technical fabrics designed to move, shield and adapt.

This collaboration, powered by REMAX Golf Lifestyles and the Golfweek editorial team, provides Golfweek’s audience of 2 million monthly users free access to a dedicated golf real estate and lifestyle destination featuring REMAX® community guides that highlight home listings, specialized agent profiles and Golfweek editorial content. Designed as a one-stop resource for golf enthusiasts, the hub helps consumers explore golf communities, connect with knowledgeable real estate professionals and discover the lifestyle opportunities that surround the game they love.

Ross Liggett co-founded Metolius, the golf industry's leading data consolidation platform, and just sold it to Noteefy — where he's now VP of Data. In this episode, Mike Hendrix sits down with Ross for a candid look at the deal, the road that got him there, and where booking technology is headed next. WATCH HERE

Pin Hunters, a fast-growing premium golf accessories brand founded in 2022, now offers its complete line of custom golf towels, headwear, and accessories to retailers on RepSpark, the golf industry's leading B2B wholesale eCommerce platform.

As part of the Catapult Brand Group portfolio, Pin Hunters on RepSpark gives retailers a streamlined, digital-first way to discover and order from a customizable collection designed for pro shops, tournaments, member events, and corporate gifting programs.

Vortex Weather Insurance today announced the nationwide availability of HailSafe®, a parametric hail insurance solution now offered exclusively through Vortex Weather Insurance agents on the Vortex online portal. Designed for weather‑exposed businesses facing rising deductibles and shrinking coverage, HailSafe delivers fast, predictable payouts that help close one of the most worrisome gaps in commercial property programs: major hail events. 

The ultra-luxurious 1,500-acre resort and residential community of Punta Mita, set on a private peninsula along Mexico’s coveted Nayarit coastline, announces the return of its annual Gourmet & Golf Classic with a special 15th anniversary celebration. Taking place November 5-8, the four-day event brings together Michelin-starred chefs, acclaimed restauranters, celebrated sommeliers and championship golf for an unforgettable experience—set within one of Mexico’s most distinguished settings.

GolfN, the digital caddie and rewards platform that pays golfers to play, today announced a major update to its app: a live database featuring first-of-its-kind verified reviews and real-time condition updates across more than 14,000 golf courses in the United States. The reviews are available to see on the GolfN website and in the GolfN app.

Unlike traditional review sites, GolfN requires golfers to verify their play via real-time GPS tracking before submitting feedback. Members who post photos, course condition reports, and written reviews earn GolfN rewards points redeemable for gear, experiences, and trips.

eMYRge, the nonprofit Entrepreneurial Support Organization (ESO) based at the HTC Aspire Hub in Myrtle Beach, today announced the first seven companies selected to participate in the inaugural eMYRge Golf Tech Accelerator Challenge (GTAC), a national event designed to identify and elevate companies shaping the future of golf while advancing innovation in the Golf Capital of the World®. 

The program is supported by Play Golf Myrtle Beach, Coastal Carolina University, and Golfweek, and is made possible through a Relentless Challenge grant from the South Carolina Department of Commerce.

The National High School Golf Association (NHSGA), part of the PGA of America, has announced iWanamaker as its Official Scoring and Rankings Partner in an effort to streamline competitive data and expand resources for student-athletes across the high school golf ecosystem.

With the national reach of the NHSGA and iWanamaker’s ranking and scoring technology, this collaboration creates a centralized digital home for high school golf. Beyond real-time leaderboard data, the initiative bridges competitive play with long-term athletic growth by enabling golfers to find local PGA of America Golf Professionals.

1️⃣ The Best Logos in Golf, a new four-color, 256-page book from Back9 Press, celebrates the game’s most meaningful and visually compelling club emblems through an exclusive ranking of the top 100.

2️⃣ The Wayrobo WayPick 2 robotic golf ball picker is designed to simplify deployment through an infrastructure-light approach. By reducing dependence on permanent construction and supporting flexible system configurations, WayPick 2 enables golf facilities to implement automation with fewer site limitations.

3️⃣ PXG has announced the launch of the new PXG® One & Done® ZT Putter, a high-stability mallet engineered to help golfers simplify face control and produce a more consistent start line on the greens.

4️⃣ Shot Scope announced the launch of its Apple Watch app. By delivering full access to essential on-course data directly to their wrist, players can navigate the course seamlessly with their everyday watch.

5️⃣ There have been some exciting launch monitor releases in 2026, with tech improvements that are shifting the landscape. Learn more about the latest from Shot Scope’s LM1, Garmin Approach G82, Square Omni and Foresight GC3 here.