Golf Pulp Media has officially launched its 2026 Father’s Day Marketing campaign offerings, providing golf brands with direct access to one of the largest golf consumer audiences in the industry ahead of the Father’s Day buying season. The annual campaign connects golf companies with more than 2 million opt-in golf subscribers through dedicated email marketing, sponsored gift guide placements, and direct-to-consumer promotional opportunities designed to drive traffic, brand awareness, and online sales during one of golf retail’s busiest seasonal periods.

Indoor golf has undergone a massive transformation over the years, shifting from a glorified pixelated arcade pastime into a high-fidelity training environment. According to indoor golf expert Jon Sherman, Founder of Practical Golf and Author of The Four Foundations of Golf, the video game feel of early simulators has been replaced by immersive technology that mirrors the physics and aesthetics of a real outdoor course. One of the most significant advancements has been the elimination of the 6-second shot latency after you swing. “That delay after you hit your shot is almost non-existent now,” says Sherman. “So you’re getting a real-time visual reaction to the shot as you would on the course – combined with better processing speeds and graphics.”

Greenlight Advisors, through its GolfClubBenchmarks.com platform, today announced the launch of the 2026 NGCOA Member Golf Study, an exclusive benchmarking initiative developed in collaboration with the National Golf Course Owners Association (NGCOA) to provide participating NGCOA members with powerful financial, operational, and player experience performance intelligence. the study delivers independent, data-driven benchmarking insights built specifically for the golf industry and aligned with Greenlight Advisors’ Best-in-Class performance framework.

PGA TOUR Studios and Play Golf Myrtle Beach (PGMB) are proud to announce the debut of “More Than Qualified,” a groundbreaking documentary following professional golfer and content creator Ryan Ruffels. The documentary premieres Wednesday, May 13, at 7 p.m. EST on the PGA TOUR YouTube channel and offers a raw, behind-the-scenes look at Ruffels’ transition from the YouTube creator space back to the highest level of professional golf competition. The American-born Australian, who turned professional in 2016 at age 17, has 73K subscribers on YouTube, 122K followers on Instagram and 7K followers on X. 

For those seeking more than just a round of golf, Williamsburg Lodge, Autograph Collection offers an experience where championship play and American history come together in one unforgettable destination. With the Tee Your Way 5K package, guests enjoy nightly accommodations and one round per person, per night on the renowned Gold Course at Golden Horseshoe Golf Club. The package also includes 5,000 Marriott Bonvoy bonus points, two Colonial Williamsburg tickets, access to the practice facility, half-price rental clubs, and 10% savings on golf merchandise—creating a seamless blend of value and experience.

Horseshoe Bay Resort is proud to have opened the Live Oak Pavilion. This new $16 million, 10,000-plus-square-foot venue offers a premier destination for corporate events, social gatherings, weddings and other special occasions in Texas Hill Country. The resort’s ownership has spent much of the past decade significantly improving the amenities and touchpoints across this award-winning resort. Investments totaling more than $350 million completed over the past decade – including the renovation of all three championship golf courses in the late 2010s, the opening of Golf Inc. Magazine’s Clubhouse of the Year.

Troon is pleased to announce it has been selected to manage Kiahuna Golf Club, a daily-fee facility in Poipu, Hawaii on the island of Kauai. Troon Golf, the resort and daily-fee division of Troon, will oversee operations, agronomy, retail and sales and marketing. Located in Poipu, near Kauai’s southern shore, Kiahuna Golf Club features an 18-hole Robert Trent Jones Jr.-designed golf course. The 6,787-yard, par-70 course winds through lush tropical landscapes, lava rock formations, and ancient Hawaiian archeological sites, creating a one-of-a-kind blend of history and sport. With warm ocean breezes, rolling fairways, and panoramic mountain views, Kiahuna is a scenic destination just minutes from world-class resorts and beaches.

In this elegant episode of The Traveling Golf Diva, Doris Muscarella welcomes Giulia Bandini, International Sales Representative for the USA market at Maison Antinolfi. From the heart of Florence, Giulia shares how centuries-old Tuscan craftsmanship is redefining luxury golf apparel, accessories, and bags for the modern woman golfer.

Discover quiet luxury that performs on the course and shines off it — where Italian heritage meets functional golf style. LISTEN

In this conversation, Mike Zisman, founder and executive chairman of Golf Genius, shares his journey from a young golfer to a successful entrepreneur in the golf technology industry. He discusses his early experiences with golf, the founding of SoftSwitch, and the evolution of Golf Genius. Zisman highlights the importance of partnerships, particularly with the USGA, and the innovations that have shaped the company's offerings. He reflects on the competitive landscape of the golf industry and shares insights on entrepreneurship, leadership, and the future of Golf Genius. WATCH

n this week's edition, the guys recap a fun back nine at Quail Hollow, what works (and doesn't) in the signature event series model, and break down some of the biggest storylines heading into the PGA Championship. WATCH