Sun Mountain Sports today announced professional golfer Mac Boucher, one of the sport’s most recognizable content creators, as its newest official brand ambassador.

The left-handed Canadian has built a worldwide following through his creative approach to the game and exceptional ability to shape the ball. Best known for his signature “sling” shots, Boucher has attracted more than 700,000 Instagram followers with his dramatic hooks, slices and imaginative shot-making.

Cornerstone Club, a 4,800-acre, four-season private club community owned by Reef Capital Partners where championship golf, unspoiled natural beauty, and an active outdoor lifestyle converge, officially announces the promotion of Jason Stroehlein to Sales Director and appointment of Ben Powers as Director of Membership Sales. Together, the two leaders bring decades of private club, hospitality, and community expertise as Cornerstone enters its next phase of growth.

The Indoor Golf Alliance today announced a free live webinar, “How to Make More Money From the Bays You Already Have,” addressing one of the fastest-growing challenges facing indoor golf operators: how to earn more without raising hourly rates in an increasingly crowded market. The session takes place Wednesday, September 9, 2026, at 9 a.m. PT / 10 a.m. MT / 11 a.m. CT / 12 p.m. ET. The webinar will be presented by Sameer Gupta, Co-Founder of Evenplay, and hosted by the Indoor Golf Alliance.

Fairway Rewards today announced the general availability of its loyalty platform for public and private golf courses, giving operators a branded rewards program that golfers join by scanning a single QR code.

The platform awards points for rounds played and for dollars spent in the grill, at the bar, and in the golf shop. Operators set their own thresholds and choose their own rewards — a free bucket of range balls, a free beer, nine holes on the house — through a browser-based dashboard. No per-golfer fee.

The partnership provides British Junior Golf Tour members with direct access to the tools, education, and exposure needed to connect with college golf coaches throughout the United States. By creating verified recruiting profiles on CAMPUS, players can showcase tournament results, academic achievements, swing videos, highlights, and personal information in one centralized platform designed specifically for college golf recruiting.

Golfmanager, the AI-Core Golf Operating System redefining how golf clubs operate, optimize, and grow, has taken another significant step in the adoption of artificial intelligence across the golf industry with the launch of its native MCP (Model Context Protocol) integration.

Hireko Golf is excited to highlight the expansion of the Orlimar Escape HL Series with the Escape HL Mini Driver, giving golfers a versatile alternative to a traditional driver when control and accuracy are the priority. Combining the distance of a driver with the control of a fairway wood, the Mini Driver delivers distance, versatility, and confidence from the tee or fairway.

Revo, the performance eyewear brand known for its advanced polarized lens technology, is expanding its collection with three new styles: Crawler Pro, Prime, and Preston. Designed to deliver exceptional clarity, secure fit and all-day comfort, the new additions bring Revo’s performance-driven approach to a range of active and everyday pursuits.

Elite Grips, the premium and foremost Japanese golf grip brand, known for its distinctive feel, performance and craftsmanship, today announced a new retail partnership with Worldwide Golf Shops, expanding the brand’s availability to golfers through one of the golf industry’s most established specialty retail organizations.

Escape to Bora Bora this festive season, where turquoise lagoons, iconic mountain views, and elevated island hospitality create the perfect setting for a holiday getaway. Choose between two exceptional resorts, each offering its own distinctive way to experience paradise.

Legends Golf Resort today announced that The Piper, its highly-anticipated new par 3 course designed by Ken Baker, will officially open for play on October 2, 2026. The announcement comes during a milestone week of golf in Myrtle Beach as more than 3,000 players from around the world compete in the Myrtle Beach World Amateur, the world’s largest golf tournament.

Entrada at Snow Canyon Country Club has earned the BoardRoom magazine Distinguished Club designation with special ELITE status for year 2026. The honor places Entrada among a select group of just 144 private clubs worldwide to be recognized as an ELITE Distinguished Club by BoardRoom magazine.

1️⃣ “The Best Logos in Golf” - a new four-color, 256-page book Written by award-winning golf journalist George Peper, celebrates the game’s most meaningful and visually compelling club emblems through an exclusive ranking of the top 100.

2️⃣ For Golf & Country, a new brand built at the intersection of the game of golf and American pride, has announced the launch of its signature product: a handcrafted American flag made entirely from upcycled golf equipment.

3️⃣ Why More American Golfers Should Walk the Course. A study from Motocaddy reveals that walking delivers significant physical and mental health benefits while also helping golfers perform better.

4️⃣ CityGolf USA announced the upcoming opening of its flagship Nashville location – the first full 18-hole indoor golf course in the United States.

5️⃣ Evnroll’s new EZPZ™ Reverse Torque Putter strategically redistributes mass to naturally slow face rotation through impact while preserving the traditional setup, offset, feel, and stroke preferred by the vast majority of golfers.