NEWS
PXG Unleashes the Hot Rod ZT™ Putter
PXG unveiled the PXG® Hot Rod ZT™ Putter, a center-shafted mallet engineered to deliver exceptional face stability through a Zero Torque Design. As interest in zero torque technology continues to grow among golfers seeking greater consistency on the greens, the Hot Rod ZT Putter represents PXG’s latest commitment to performance-driven innovation in the category.
At the core of Hot Rod ZT Putter’s performance is a design built to keep the face square to the path throughout the entire stroke. By positioning the center of gravity just below the shaft axis, the putter minimizes twisting forces that can cause the face to open or close.
ClubWorks Announces Leadership Transition
ClubWorks, LLC, a premier club, leisure, and hospitality-focused professional-services platform, today announced a leadership transition aligned with the company’s continued growth and long-term strategy. Kyle Ragsdale, Chief Executive Officer of Buffalo Groupe, has been appointed Chief Executive Officer of ClubWorks. Michael Leemhuis, who has served as Chairman and Chief Executive Officer since 2022, will move into the role of Chairman.
BUSINESS
Pukka Announces Sales Representative of the Year
Pukka is honored to announce that Paul Branlund has been named our Golf Sales Representative of the Year. Paul currently covers Kentucky and Tennessee for Pukka. Within this market, he has created incredible relationships to help develop the brand into the industry leader and standard when it comes to custom headwear.
Pathway to Progression Announces 2026 Underclass Elite Ranking
The PGA TOUR today unveiled the updated standings of the Underclass Elite Ranking, with University of Nebraska junior Rudy Sautron in the top spot. The Pathway to Progression Underclass Elite Ranking is a new enhancement within the PGA TOUR Player Development program, designed to evaluate and recognize the top emerging collegiate golfers, highlighting a diverse group of elite underclass athletes – predominantly African American players – from across the country. It supports players who are in their freshman, sophomore and junior years.
TOURNAMENT DATES
Pinnacle World Long Drive Tour Announces 2026 Event Schedule
The Pinnacle World Long Drive Tour today announced its official 2026 schedule, beginning in March and featuring more than 30 total competitions worldwide, including tour events, exhibitions, and qualifiers. Fueled by the landmark partnership with Pinnacle announced earlier this year, the schedule reflects the continued growth of the tour’s competitive footprint, highlighted by three premier domestic tour events and multiple broadcast showcases throughout the year. The season will open with a series of local qualifiers across the country, providing more opportunities for long drivers to join the Pinnacle World Long Drive Tour.
Dates Confirmed for Liv Golf Adelaide 2027 As League Plans Next Chapter of Australia’s Biggest Golf Event
Today, as players teed off for the second round of LIV Golf Adelaide, South Australia Premier Peter Malinauskas and LIV Golf CEO Scott O’Neil announced dates for the event’s 2027 edition, which will take place 18 – 21 March at Kooyonga Golf Club. The move to March continues to put the league’s flagship event that unites sport, entertainment, and culture at the epicentre of Adelaide’s festival season and in the spotlight of the global golf audience. Fans attending this week’s event will have early access to specially priced 2027 hospitality and grounds tickets beginning this Sunday 15 February.
COURSES
Troon Selected To Manage Lawrence Yacht and Country Club
Troon is pleased to announce it has been selected to manage Lawrence Yacht and Country Club, a private facility in Lawrence, New York. Indigo Sports, a Troon company, will oversee golf and racquet sports operations, property agronomy, and sales and marketing for the club. Founded in 1924 on the South Shore of Long Island, Lawrence Yacht and Country Club has been a fixture of New York golf for more than 100 years.
City of Denver Golf, City of Aurora Golf Join Greenlight Advisors’ GolfClubBenchmarks.com Platform
The City of Denver and the City of Aurora today announced that their municipal golf operations have joined Greenlight Advisors’ GolfClubBenchmarks.com benchmarking platform, reinforcing a shared commitment to data-driven decision-making, operational excellence, and the long-term sustainability of golf in the Rocky Mountain region.
By participating in Greenlight Advisors’ benchmarking service, Denver and Aurora golf operations will gain access to comprehensive financial and operational peer comparisons designed to identify performance gaps, uncover efficiency opportunities, and support more informed strategic planning.
📈 TRENDING
1️⃣ Paul L. Carter, CGCS, superintendent at The Bear Trace at Harrison Bay in Harrison, Tenn., was elected to a one-year term as president of the GCSAA at the association’s annual meeting
2️⃣ Golf Genius and GOLFZON, the global leader in golf simulator technology, announced a new strategic partnership focused on advancing tournament and league experiences in the rapidly growing golf simulator market.
3️⃣ KINETIXX Golf announced the launch of SyrgeX and FlexurX, two next-generation wood shaft platforms built around Kevlar® EXO™, pairing this breakthrough material with its utility-patented hybrid construction to deliver unprecedented strength, consistency, energy transfer, and feel.
4️⃣ Smart2Move AG, a Swiss sports-tech company and the global reference for wireless, portable dual force plates used to measure Ground Reaction Forces (GRF), today announced its strategic merger and acquisition of Bio Force SAS.
5️⃣ Killer Golf announced the launch of its new golf equipment line, introducing a modular putter platform designed to let golfers calibrate weight, balance and intent before a round so the putter aligns with how they feel that day.