NEWS

International Association of Golf Administrators (IAGA) Joins Greenlight Advisors as Strategic Partner to Support the 2026 U.S. Golf Study

Greenlight Advisors, a leading provider of financial and operational intelligence for the golf industry and developer of the GolfClubBenchmarks.com platform, today announced that the International Association of Golf Administrators (IAGA) has joined as a Strategic Partner in support of the 2026 U.S. Golf Study.

IAGA joins a growing coalition of leading industry organizations—including the National Golf Course Owners Association (NGCOA), National Golf Foundation (NGF), and the PGA of America—in a unified effort to advance data-driven insights, benchmarking, and performance standards across U.S. golf facilities.

Original Penguin® Congratulates Brand Ambassador Carolina Chacarra on Her Maiden Ladies European Tour Victory

Original Penguin®, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Carolina Chacarra on capturing her first Ladies European Tour (LET) title with a commanding three-shot victory at the Hulencourt Women’s Open in Belgium.

Competing in just her third LET start, the Spanish rookie fired a bogey-free final-round 4-under 68 to finish at 12-under par and become the first rookie winner of the 2026 Ladies European Tour season. The victory also earns Chacarra coveted spots in two of the biggest events in women’s golf—the ISPS Handa Women’s Scottish Open and the AIG Women’s Open.

 
 

BUSINESS

John Deere Classic Champion Receives Signature Malcolm DeMille Trophy

Chris Gotterup capped off an impressive week at the 2026 John Deere Classic with a spectacular final-round 9-under-par 62, securing his third PGA Tour victory of the season. In recognition of his achievement, Gotterup was presented with the tournament’s distinctive Malcolm DeMille trophy—a celebrated symbol of excellence and tradition.

Pellucid: May Essential 8 Scorecard: Gains Driven by Favorable Weather, Pricing Power

With June now “in the books”, we’re halfway through the calendar year, 44% through the year nationally for rounds based on history and likely all you know about industry performance is “rounds +5% vs. Year Ago nationally and whatever that number is for your major market or…state.” While we can’t help you be much more geographically granular, we have expanded the breadth of national industry health measures with our monthly Essential 8 KPIs Scorecard.

ezLocator Launches GEOEZ™ to Eliminate Guesswork from Pin Placement, Saving Courses Approximately 30 Minutes Per Day

ezLocator, the industry leader in hole location management and green intelligence, today announced the launch of GEOEZ™, a GPS-guided pin placement system that helps golf courses execute hole locations with unprecedented precision while reducing daily setup time.

Designed to connect digital planning with on-course execution, GEOEZ™ guides staff directly to the exact hole location established within the ezLocator platform using professional-grade GPS technology. During beta testing, participating clubs reported saving approximately 30 minutes per day during cup placement while improving confidence that planned locations were being executed exactly as intended.

A New Episode of Be The Right Club Today Podcast

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Hal is back to give his take on the sweeping changes to the PGA Tour. New episodes every week on both YouTube and your favorite podcast platforms.

PEOPLE

Two Sierra View Country Club Members Qualify for 2026 U.S. Senior Women’s Open

Sierra View Country Club members Lynne Cowan and Karen Garcia have qualified for the 2026 U.S. Senior Women’s Open after securing the top two spots at the qualifying event held at El Macero Country Club on June 22. The U.S. Senior Women’s Open championship is scheduled for August 20–23 at Barton Hills Country Club in Ann Arbor, Michigan.

Northern California Golf Association (NCGA) Hall of Famer and six-time NCGA senior player of the year, Cowan earned medalist honors with an even-par 72, while Garcia, the reigning Senior Women’s Player of the Year, finished second with a 1-over-par 73. Their performances led a field where four players advanced to the national championship.

Colorado Springs Country Club Names PGA of America Golf Professional Michael Jones General Manager

Colorado Springs Country Club, a premier member-owned club situated on more than 100 acres with sweeping views of the Rocky Mountains, announced PGA of America Golf Professional Michael Jones as the General Manager.

In his new role, Jones is responsible for management of club operations, including member experience, staff development, capital planning and leadership across all departments. ExecuSearch, powered by the PGA of America, a premium executive placement service for the golf industry, assisted with the search and placement.

13-Year-Old Founder Brings Calleigh’s Way to 2026 PGA Buying Summit at Omni PGA Frisco Resport & Spa, July 26 – 29

Calleigh’s Way, a youth golf apparel brand designed specifically for girls by 13-year-old golfer and founder Calleigh, will be featured at the 2026 PGA Buying Summit, taking place July 26-29 at the Omni PGA Frisco Resort & Spa in Frisco, Texas. Calleigh will attend in person to introduce her launch collection and share the mission behind the brand and announce professional golfer Cristie Kerr as a Calleigh’s Way brand champion.

COURSES

Athens Golf Center Introduces Power Tee Technology to Transform the Practice Experience for Lexington Golfers

Golfers in the Lexington area now have an exciting new reason to visit Athens Golf Center. The popular practice facility has completed a major technology upgrade with the installation of the world’s leading automated teeing system from Power Tee, bringing a more convenient and modern practice experience to local golfers.

Play Golf Myrtle Beach Tees Off Summer With “Kids Play Free” Initiative to Welcome the Next Generation of Golfers

Play Golf Myrtle Beach (PGMB), the premier content platform and definitive resource for The Golf Capital of the World®, is proud to announce the official return of its summer-long “Kids Play Free” program. Designed to lower the barrier to entry for young players, the initiative allows junior golfers ages 16 and under to play for free when accompanied by a paying adult.

Combine Golf Expands National Golf School Platform from Flagship Campus at Arizona Biltmore Golf Club

Combine Golf today announced the launch of its national golf school platform from its flagship campus at Arizona Biltmore Golf Club, expanding its performance-based coaching model to premier golf destinations across the United States.

Founded by Golf Digest Top 40 Under 40 instructor Joe DiChiara, Combine Golf is built around a structured player development system that helps golfers understand why they score the way they do and provides a measurable roadmap for improvement.

Zinkand Golf Design Completes Renovation at Wisconsin’s Big Foot Country Club

Zinkand Golf Design (ZGD) – led by golf course architect David Zinkand and his more than 25 years of experience designing, managing and shaping projects in the field – has completed its latest phase of improvements at Big Foot Country Club, marking another milestone in the thoughtful evolution of the club’s historic 1924 layout originally designed by Tom Bendelow.

Construction Begins on Wilczynski-Designed 18-Hole Golf Course at Esplanade at Solaeris, Taylor Morrison’s New Golf Residential Community in Port St. Lucie, FL

Construction is underway on the new 18-hole golf course at Taylor Morrison’s Esplanade at Solaeris in Port St. Lucie, Florida. Designed by golf course architect Christopher Wilczynski of C.W. Golf Architecture, the course will serve as the centerpiece of the new golf residential community, offering a unique playing experience for golfers of all skill levels.

 

EQUIPMENT & APPAREL

WMX Grips Introduces Super+ Reduced-Taper Midsize, Delivering Oversized Performance Without the Weight Penalty

WMX Grips (wmx-usa.com), a multilayer grip manufacturer that continues to reshape performance expectations through advanced materials and precision engineering, today announced the launch of the new SUPER+ Reduced-Taper Midsize, engineered to provide golfers with the comfort benefits of a larger grip size and reduced-taper lower-hand profile while maintaining a weight comparable to a standard-size grip.

Bridgestone Golf Celebrates Gotterup’s Third Win of the Season, Powered by TOUR B X

Bridgestone Golf, the #1 Ball-Fitter in Golf, celebrates Chris Gotterup’s victory at the John Deere Classic with the new TOUR B X MindSet featuring VeloSurge technology and 220 MB forged irons. The win, which included a final round 62 and 20-under-par total, marks Gotterup’s third victory of the season and further cements him as a breakout star on Tour.

SuperStroke Congratulates Chris Gotterup on His Third Win of 2026, Fifth Career PGA TOUR Title, at the John Deere Classic

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates Chris Gotterup on claiming the fifth PGA TOUR title of his career at the John Deere Classic. The 26-year-old Maryland native and University of Oklahoma standout erased a five-shot final-round deficit with a 9-under 62 at TPC Deere Run, finishing at 20-under 264 to earn his third victory of the 2026 season.

KBS Earns Another PGA TOUR Victory

KBS continued its winning momentum on the PGA TOUR this week as the John Deere Classic champion trusted KBS C-Taper 130X shafts from the 4-iron through the 46° wedge to capture the title.

Known for its low-launch, low-spin profile and exceptional stability, C-Taper 130X delivered the precision and consistency needed to perform under pressure throughout the week. From long irons to scoring clubs, the champion relied on KBS to execute every shot with confidence, showcasing the control and shot-making capabilities that have made C-Taper a proven winner on professional tours around the world.

PGA Tour Streak Hits 26 As Softspikes Continues Unbeaten Run

Softspikes has extended one of the most dominant equipment stories in golf after the winner of the John Deere Classic claimed victory wearing replaceable Softspikes for the 26th consecutive week on the PGA TOUR.

The result means Softspikes has now recorded a PGA TOUR victory in every week of the 2026 season so far, underlining the continued importance of proven traction at the highest level of the game.

Celebrate America’s Birthday With Peakvision Sunglasses 25% Discount

It’s a big birthday for America and Peakvision wants to help you celebrate in style. As America turns 250, you can now use the promo code 250 to get 25 percent off the entire month of July. Get out on the course, the beach or wherever life’s adventures take you this summer and look good doing it in Peakvision sunglasses.

 

Spirit Jersey: Independent Golf Sales Reps

Bringing an Icon to the Fairway

Spirit Jersey® is more than apparel—it’s a global lifestyle brand. From Walt Disney World to premier resorts and major events, our signature silhouette represents pride, place, and unforgettable moments. We’re expanding our national rep team after a standout launch.

✔️ Unique, high-demand product
✔️ Buyers instantly “get it”
✔️ Strong commissions + repeat business

If you’re a relationship-driven closer with green-grass connections—this is a bag builder. APPLY

Wayrobo – Overseas Sales Director

Wayrobo delivers sustainable, efficient, and consistent autonomous solutions for modern golf operations — from eco-friendly ball picking to advanced turf care. Develop and execute regional sales strategies for one of the following markets: North America, Europe, or Australia/New Zealand, ensuring annual sales targets are met. APPLY

TPC Scottsdale Superintendent

Home of the largest-attended tournament in the world, the fan-favorite WM Phoenix Open, TPC Scottsdale is a masterful blend of challenge and playability – compelling the sport’s top players and recreational golfers alike. Set in the rugged Sonoran Desert and surrounded by the stunning McDowell Mountains, TPC Scottsdale boasts two championship courses for players to enjoy – the world famous Stadium Course and the stunning Champions Course. As Arizona’s only PGA TOUR property, you'll experience the standards of quality and service normally reserved for the TOUR professionals.

The Golf Course Superintendent is responsible for managing the activities of an 18-hole golf course within the guidelines, policies and standards established by PGA TOUR Golf Course Properties. Typically works under the direction of the Director of Golf Course Maintenance Operations and General Manager at a multi-course facility or under the direction of the General Manager and/or HQ Agronomy Support Staff. APPLY

Keep Reading