Arccos today announces a new partnership with Meta to deliver the competitive edge dedicated golfers demand via AI glasses. The integration will create a seamless and hands-free AI-driven performance experience that merges real-time coaching and analysis. By leveraging Meta AI technology, tour-grade Arccos data will be audible and immediate, with distance adjustments based on wind and real-time weather, safe-miss zones, and shot-pattern insights that flow naturally into your pre-shot routine, allowing the AI to provide personalized strategy and recommendations – all by voice. Arccos is available now on any Meta AI glasses.

The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course ownership and operations, today released the 2026 Golf Business Pulse Report. This year’s report, again developed and produced in partnership with Sports and Leisure Research Group (SLRG), represents the fourth year of this proprietary insights program. The report incorporates perspectives drawn from in-depth interviews with NGCOA members and a comprehensive, empirical survey of over 200 facility owners and operators on emerging trends and critical issues.

The PGA of America today named Scott Kmiec the Executive Director of the PGA of America REACH Foundation, the Association’s 501(c)(3) charitable organization. Kmiec will be based at the Home of the PGA of America in Frisco, Texas, and will report directly to Chief Operating Officer Phil Anderson, PGA. Kmiec is a longtime employee of the PGA of America and was previously the Senior Director of PGA Career Services and ExecuSearch since 2016. He was also the Foundation’s first Senior Director from 2013-16. Prior to 2013, Kmiec spent 16 years as the Executive Director of the New Jersey Section PGA and New Jersey Golf Foundation.

Trex Company, Inc., the world’s largest manufacturer of wood-alternative decking and railing, has been named an official sponsor of Big Break x Good Good presented by Golf Galaxy, as the groundbreaking golf reality competition is set to return to Golf Channel this August. Trex will be incorporated directly into Big Break x Good Good via two signature features throughout the show: The Trex Hub and the Trex Safe Zone.

The Elite Amateur Golf Series announced today that AmateurGolf.com will be an Official Media Partner for the 2026 season. The collaboration will deliver expanded coverage of the series’ premier championships and the Elite Amateur Cup, using editorial storytelling, digital media, social platforms, and podcast content to highlight the top players, events, and season-long storylines in amateur golf.

Vortex Weather Insurance today announced the launch of its Broker Weather Coverage Toolkit, a new web resource designed to make it faster and easier for commercial brokers to introduce parametric weather coverage to their clients. The toolkit centralizes broker‑ready training, client‑facing explainers, and white‑label sales assets in one place, so producers can add weather solutions to their programs without adding operational headaches. This is a new resource that has not previously been available to the market, and Vortex is making it available at no cost and without any login requirement so brokers can access and share materials instantly.

Majors Challenge today announced a successful deployment of its digital golf pool platform integrated with live Golf Genius tournament scoring data for the Miami Valley Golf Association’s (MVGA) Metropolitan Championship. The collaboration powered a real-time fantasy golf experience for the 104th playing of the historic amateur championship, marking what is believed to be the first time a digital golf pool platform has been paired with live tournament scoring integration for a major amateur golf event.

Summit Golf Brands, parent company of B. Draddy, Zero Restriction, and Fairway & Greene, proudly outfitted the cast of Finnegan’s Foursome, the new golf comedy written, directed, and starring filmmaker Edward Burns. Premiering at the Tribeca Festival on June 7, 2026, before its U.S. digital release on June 19 through Republic Pictures, Finnegan’s Foursome follows two Irish-American brothers and their children—fiercely competitive golfers—who travel to Ireland to honor their late father by playing the courses he loved most.

Softspikes has extended one of the most dominant equipment stories in golf, with the winner of the Travelers Championship becoming the 25th consecutive PGA TOUR champion this season to trust replaceable spikes. The latest victory came in dramatic fashion at TPC River Highlands, where the champion secured the title in a Monday playoff while wearing Silver Tornado spikes in a pair of Nike golf shoes.

Perched above the Pacific coastline, Nekajui, a Ritz-Carlton Reserve, offers a golf experience where breathtaking scenery and refined luxury come together in one extraordinary destination. Guests can enjoy championship golf surrounded by lush tropical landscapes, dramatic coastal cliffs, and sweeping ocean views that define the beauty of Peninsula Papagayo. Here, every hole is shaped by the natural contours of the land, creating an immersive round that is both challenging and unforgettable.

We’re breaking down everything you need to know about the KBS Tour VX Lite the new iron shaft that’s built for the next generation of players. Designed with faster swing speeds in mind, the VX Lite delivers stability, feel, and workability without compromise. Available in 90, 95, and 100 grams this might be the most exciting steel shaft release in years. WATCH

250 years. One legendary giveaway. Celebrate America’s 250th with the ultimate USA-inspired golf bundle and take your summer game to the next level!
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PGA Professional Blake Jirges from Coto De Caza Golf & Racquet Club shows how knowing your distances with your wedges can help you improve your approach shots. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos. WATCH

In this video, Frank Longabucco, PGA Certified Professional and Instructor at Keiser University College of Golf, demonstrates two golf and posture tips to help you ensure consistent, solid contact in your golf game. WATCH