ParOne has appointed Sheryn Richards as Director of Marketing at its AVA Golf subsidiary, developer of an AI-powered golf performance platform designed to transform how golfers analyze and improve their game through video and data. Richards will lead AVA Golf’s brand strategy, go-to-market execution, demand generation, and communications leading to its upcoming launch.  The intelligence platform ingests golf simulator and app data, diagnoses faults and serves a personalized video playlist to accelerate a golfer’s ability to develop their skills.

Awesome Golf, the golf simulator software platform used by over 150,000 golfers worldwide, has announced a new partnership with the Golf Foundation to create more opportunities for young people to discover golf and to make their experience more fun, welcoming and easier to access. The announcement builds on Awesome Golf’s sponsorship of the British Junior Golf Tour, reinforcing the company’s commitment to welcoming the next generation of golfers worldwide.

The private club industry gathers for the 2026 CMAA World Conference, and Clubessential is arriving with a bigger booth, a bold new look, and expanded innovations coming soon designed to redefine the future of club management. Visit Booth #137 to experience how Clubessential continues to lead the industry with one fully integrated, purpose-built solution designed exclusively for private clubs.

The Indoor Golf Alliance (IGA) is proud to announce an open call for speakers and panelists for the First International Indoor Golf Trade Show and Conference, taking place July 7–9, 2026, at the iconic Bellagio Resort and Casino. As the global indoor golf and simulator industry continues its rapid growth, the IGA is seeking experienced professionals, innovators, and thought leaders to share insights, strategies, and real-world expertise.

Magellan Jets, a leader in private aviation solutions, has launched “Magellan Jets Journeys,” a program offering sought-after experiences tailored for the company’s Private Clients and includes a partnership with Premier Golf. This new initiative offers access to extraordinary travel escapes that extend far beyond the runway, including bucket-list golf getaways to world-famous destinations and multi-day tours to play America’s most historic courses.

Sunice is celebrating 50 years of redefining performance outerwear, marking not only a half-century of innovation but also the beginning of a bold new era for the brand. This milestone reflects Sunice’s enduring commitment to advancing technical apparel that empowers athletes and outdoor enthusiasts worldwide.

There was plenty for Loyola Marymount to love on Valentine’s Day on Kaua‘i. The Lions captured both the team and individual titles at the 49th annual John A. Burns Intercollegiate, finishing 10-under-par for a five-shot victory at the Ocean Course at Hōkūala. No. 38 UNLV and No. 32 Texas A&M tied for second at 5-under-par. UNLV and Utah were the defending team co-champions. No. 19 New Mexico finished fourth at 1-under, followed by No. 42 Long Beach State at 1-over. No. 23 Utah placed sixth at 5-over. Algya’s victory marked his second collegiate win in Hawai‘i. 

Landscapes Golf Management – recognized among America’s most trusted operators of golf courses, country clubs and destination clubs – has been selected to operate the critically-acclaimed Foothills Golf Club in Phoenix. The multi-year engagement leverages Landscapes Golf Management’s best practices in marketing, sales, financial management, golf and clubhouse operations, food and beverage, merchandising, staffing and training, agronomy, vertical and horizontal construction, and additional functions.

With sun-drenched days, dramatic desert landscapes, and championship-level courses, Arizona remains one of the world’s premier golf destinations. This season, three iconic JW Marriott resorts invite golfers to experience the state’s diversity through distinct, unforgettable golf escapes—each offering its own signature style and setting.