NBC Sports announced television coverage and early commitments for the 37th annual American Century Championship celebrity golf tournament, set to return to Edgewood Tahoe Golf Course in Lake Tahoe, July 10-12.

NBC Sports will present tournament coverage Friday-Sunday, July 10-12 across NBC, Peacock and NBCSN. In addition, the networks of NBCUniversal will surround tournament week with comprehensive news and digital coverage.

Golf Pro Payments (GPP), a leading golf technology and integrated payments company, today announced the renewal of its partnership with the PGA of America's Golf Retirement Plus (GRP) program through 2028, along with a new supporting sponsorship of the PGA University Championship through 2027.

The renewed Golf Retirement Plus agreement strengthens GPP's longstanding relationship with the PGA of America and reinforces its mission to serve PGA of America Golf Professionals nationwide. Since its founding, GPP has focused exclusively on serving the golf industry, building technology and payment solutions designed by golf professionals, for golf professionals.

Am I the only person in the industry who has wondered, over my past 25 years of involvement, “Why has there never emerged a serious or sustained attempt at a franchise model in golf, most likely similar to and modeled after our sister hospitality industry?”  Building on my June Pellucid Perspective article of gazing into the crystal ball and trying to divine “what comes next and sustains the current growth trend?”, a potential franchise model isn’t an uninteresting question or speculation as I’ll outline in this issue.

GOLFTEC, the world leader in golf improvement, today announced the launch of the Game Evaluation, the biggest fundamental change to the way students are introduced to the lesson experience since the company’s founding more than 25 years ago. Replacing the Swing Evaluation, the Game Evaluation uses GOLFTEC’s proprietary OPTIMOTION 3D motion-capture technology alongside launch monitor data and predictive analytics to measure a player’s performance across a full range of shot types in a simulator setting — then delivers a specific, customized plan to help that player reach his or her goal score.

Registration is now open for the 2026 Women in the Green Industry Conference hosted by SiteOne Landscape Supply. The event will take place September 30 to October 2, 2026, in New Orleans.

Now in its 28th year, the conference brings together women from across the green industry to exchange ideas, build relationships and gain insights they can apply to their businesses and careers. This year’s three-day agenda includes educational sessions on industry trends, business growth, professional development, leadership and wellness.

The Golf Course Superintendents Association of America (GCSAA) has awarded 20 college scholarships as part of its Legacy Awards program. To be eligible, applicants must be a child or grandchild of a GCSAA member. Each grant is for $1,500 and is funded by the GCSAA Foundation.

The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course ownership and operations, today released the 2026 Golf Business Pulse Report.

This year’s report, again developed and produced in partnership with Sports and Leisure Research Group (SLRG) and sponsored by NGCOA Executive Partner Pepsi, represents the fourth year of this proprietary insights program. The report incorporates perspectives drawn from in-depth interviews conducted with NGCOA members and a comprehensive and empirical survey of over 200 facility owners and operators on emerging trends and critical issues.

Built around the idea that no two pro shops should look the same, the latest collection expands what's possible through new silhouettes, premium fabrics, elevated embellishment techniques, and a broader range of customization options than ever before. Every detail has been considered to give golf facilities, resorts, brands and retailers the flexibility to create collections that feel authentic to their identity rather than pulled from a shelf.

For 250 years, America has been built on innovation, craftsmanship, determination, and the pursuit of excellence. As our nation celebrates this historic milestone, all of us at Makefield Putters are proud to celebrate something that has been at the heart of our company since day one: American manufacturing.

Fujikura has introduced its limited-edition VENTUS TR USA 250th Anniversary shaft, continuing its long-standing partnership with Folds of Honor while celebrating a landmark moment in the nation’s history.

The special-edition shaft combines Tour-proven VENTUS TR performance with a distinctive and striking design, featuring the iconic patriot red, white and blue colorway, along with the Folds of Honor logo and a commemorative ‘250’ emblem to acknowledge the 250th Anniversary of the United States Declaration of Independence.

Horseshoe Bay Resort has never been a modest proposition. The place has a lot to offer its guests, including opportunities to play 54 holes of golf, attend a golf school, and take part in all sorts of water recreation, racquet sports, and enjoy exquisite dining along with an action-packed sports bar.

But Horseshoe Bay Resort, founded more than 50 years ago in the Texas Hill Country on Lake LBJ, about 45 minutes from Austin, Texas, never stands pat. The owners and management there continue to refine all aspects of the resort year after year. There’s no better example of that than the golf experience itself, which is arguably in its golden era.

Dutchman’s Pipe Club, the exclusive private golf club in Palm Beach designed by golf legend Jack Nicklaus, has announced a new series of course and infrastructure enhancements aimed at further elevating the member experience and preserving the club’s exceptional playing conditions.

The planned improvements reflect Dutchman's Pipe Club’s continued investment in the golf experience, building upon the club's reputation for exceptional course conditions, premier instruction and understated hospitality.

59clubUSA is thrilled to announce Mission Resort + Club as its newest partner venue, further strengthening its presence across the United States.

Owned and operated by MMI Hospitality Group, Mission Resort + Club is nestled among the rolling hills of Central Florida, and renowned for its two championship golf courses, outstanding hospitality, and commitment to delivering memorable experiences for members and guests alike. With a rich golfing heritage and a reputation for exceptional service, the resort continues to be one of Florida’s premier golf destinations.

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Augusta is now available to book fittings, and will be open to the public beginning July 15th.

True Spec Augusta is the third True Spec facility to open in Georgia, joining the Atlanta and North Georgia locations. Housed at Jones Creek Golf Course, True Spec Augusta is the latest in a series of partnerships that brings True Spec’s bespoke club fittings and best-in-class customer service to prominent venues across the country.

Discover California golf at its finest at The Resort at Pelican Hill, where the newly reimagined South Course delivers an elevated championship golf experience overlooking the Pacific Ocean.

Designed to inspire golfers of every skill level, the refreshed course features pristine fairways, refined greens, and breathtaking coastal vistas that make every round as memorable as the destination itself. Paired with exceptional course conditions and dramatic ocean scenery, Pelican Hill offers one of Southern California's premier golf escapes.

What if joining a club felt less like a membership… and more like discovering a treasure chest? In this episode, Doris Muscarella sits down with Gary Lorfano to unlock everything that makes The Landings Golf & Athletic Club one of Savannah, Georgia’s most coveted private residential communities. Six championship courses. Five pools. Ten restaurants. A lifestyle so rich, Gary says, you might run out of time before you run out of things to do. WATCH

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd unpack the 2026 US Open at Shinnecock and the sweeping changes to the PGA Tour. New episodes every week on both YouTube and your favorite podcast platforms WATCH

On this episode, Brendan Sweeney and Ryan Ballengee look back on the SiriusXM PGA Tour Radio Listeners Cup, featuring Carl and Dennis Paulson from Inside the Ropes, as well as Brian Katrek and John Maginnes from Katrek and Maginnes on Tap. The French Lick Resort shined as host of the three-day competition. WATCH

The Indoor Golf Alliance (IGA) is excited to announce the launch of its new weekly podcast series, Interview with an Operator, designed to provide valuable insights from successful indoor golf facility owners and operators across the industry.

The inaugural episode will feature Sam Duering, owner of Brookfields Indoor Golf & Lounge in Wake Forest, North Carolina. WATCH