NEWS

Omni Hotels & Resorts Announces Brand Ambassador Partnership with World No. 1 Amateur Jackson Koivun

Omni Hotels & Resorts – the official hotel partner of the PGA TOUR and PGA of America – is proud to announce its new brand ambassador partnership with Jackson Koivun, the top-ranked men’s player in the World Amateur Golf Ranking. The partnership further highlights Omni’s significant investments in golf and its commitment to growing the game across all ages. Beginning in June, Koivun’s partnership with Omni will be showcased with the brand logo on his right shirt sleeve, along with additional NIL rights and partnership opportunities.

Sifford Scholarship Fund Announces Fourth Cohort Of Sifford Scholarship Awardees

The Sifford Scholarship Committee has announced the fourth cohort of Sifford scholarship awardees, a group of 12 exemplary HBCU students selected from a competitive pool of applicants. The Sifford Scholarship Fund was established in 2022 in honor of the legendary and trailblazing Dr. Charles “Charlie” L. Sifford – the first Black golfer to earn a PGA TOUR card in 1961. The Sifford Scholarship was created to help fund college costs for students who attend a Historically Black College or University and students focusing their education on a golf management program. The Cobbs Creek Foundation in Philadelphia serves as the fiscal sponsor for the scholarship fund.

 
 

BUSINESS

Escalante Golf Acquires GreenGolfBall Ltd, Expanding International Footprint in Golf Travel

Escalante Golf – a boutique owner and operator of luxury golf properties across 17 U.S. states – has acquired GreenGolfBall Ltd, an Ireland-based golf tour operator specializing in bespoke golf travel experiences. The acquisition marks a significant milestone in Escalante Golf’s growth strategy, reinforcing its commitment to investing in premier golf businesses and expanding its presence across global golf travel. This partnership positions Escalante Golf and GreenGolfBall to lead the next era of global golf travel.

Links Drinks Named the Official Transfusion cocktail of the PGA Tour Travelers Championship Signature Event! Also sponsoring the Rocket Classic and recent LPGA ShopRite Classic.

Links Drinks, the first to market Ready-to-Drink Transfusion vodka canned cocktail brand inspired by the game of golf is proud to announce its sponsorship as the Official Transfusion of the 2026 Travelers Championship Signature Event taking place at TPC River Highlands in Cromwell, CT from June 24-28, 2026. Links Drinks will bring its golf-course-inspired Transfusion vodka canned cocktails to all fans throughout the tournament week. Links Drinks Transfusions will also be available at all concession stands and hospitality suites.

Five Iron Golf Celebrates Grand Opening of Florida Flagship in Coral Gables

Five Iron Golf officially celebrated the grand opening of its new Coral Gables flagship, marking the brand’s entry into Florida and introducing its largest U.S. location to date. The 30,000-square-foot venue welcomed golfers, local leaders, media, and community members to experience Five Iron’s combination of technology-driven practice, instruction, competition, and entertainment. Located at The Plaza Coral Gables, the flagship features 12 Trackman-powered simulators, instruction affiliated with the Jim McLean Golf School, custom club fitting experiences powered by Callaway Tour Fitting, league play, memberships, and year-round access to some of golf’s most iconic courses.

GOLFZON Brings Immersive Simulators to the U.S. Women’s Open and U.S. Open

GOLFZON, the global leader in simulator technology and the Official Indoor Golf Simulator of the U.S. Open and U.S. Women’s Open Presented by Ally, is bringing immersive simulator experiences directly to fans at both championships through a series of interactive activations, marking the first year of its multi-year partnership with the United States Golf Association (USGA). At both championships, GOLFZON has installed several simulator booths that allow thousands of golf fans to hit shots on the company’s signature TwoVisionNX simulators, which feature the company’s patented Motion Plate that replicates 56,000 distinct lies, the popular auto-tee feature, and high-speed cameras that provide precise measurements of launch angle, spin, speed, and club path.

Landscapes Golf Management Launches ‘Lead the Way on the Longest Day’ Summer Solstice Program

Landscapes Golf Management is conducting its inaugural “Lead the Way on the Longest Day” summer solstice program on Sunday, June 21 benefitting On Course Foundation and charities local to the 70-plus courses, country clubs and destination clubs in the company’s portfolio. With America averaging roughly 15 hours of daylight, Landscapes Golf Management-operated properties are hosting sunrise-to-sunset golf tournaments, marathon rounds, twilight events, clinics, family games, theme parties, concerts, merchandise promotions, raffles, auctions, matching donations, dollar roundups and other member, guest and community activities with monies collected that day earmarked for non-profit giving.

COURSES

Tickets on Sale and Volunteer Registration Open for The ANNIKA Driven by Gainbridge at Pelican, Tampa Bay’s LPGA Event, Nov. 11-15

Tournament officials announced today that a variety of ticket offerings are now on sale at www.TheAnnika.com for Tampa Bay’s LPGA Tour event, The ANNIKA driven by Gainbridge at Pelican, taking place Nov. 11-15 at Pelican Golf Club in Belleair, Fla. The penultimate event on the 2026 LPGA Tour schedule and named after World Golf and LPGA Hall-of-Fame member Annika Sörenstam, The ANNIKA is sponsored by Gainbridgesm, a Group 1001 company, and hosted at the world-class Pelican Golf Club. The tournament will feature a tournament purse of $3.25 million – one of the largest on the LPGA Tour – with proceeds benefiting the ANNIKA Foundation.

Coeur d'Alene Casino Guests Cash Higher Average Jackpot Payouts in 2026

Golfers love to gamble almost as much as they like to play award-winning courses. Few places indulge those passions as successfully as Coeur d’Alene Casino Resort Hotel, home to Circling Raven Golf Club, the top-ranked layout in Idaho and a “Top 100 Resort Course” in America. Coeur d’Alene Casino reported in late 2025 that visitors to the Coeur d’Alene Tribe-owned entertainment venue hit more jackpots and collected more winnings for the year, the third year in a row that new highs were set in each stat. Good news keeps coming as guests are cashing an average of nearly $1,000 more per jackpot thus far in 2026 ($3.3k in ’26, $2.4k in ’25).

Rocket Classic Presented by AlumniFi Takes Golf to New Heights with “Par 3 in the D” Rooftop Challenge

The Rocket Classic Presented by AlumniFi today announced “Par 3 in the D,” a first-of-its-kind rooftop golf challenge taking place July 28 in downtown Detroit. The event will feature six PGA TOUR players hitting shots from atop Bedrock’s historic five-story Traver | UBS building at 1217 Woodward Avenue, sending golf balls through the Hudson’s Detroit corridor, across Nick Gilbert Way and onto a custom-built green below. Local contracting firm Rhino Recreational Construction has been instrumental in bringing the ambitious concept to life.

Tee Off in Paradise at Kapalua

Discover one of golf’s most iconic island destinations at The Ritz-Carlton Maui, Kapalua, where championship golf, breathtaking ocean views, and elevated resort experiences create an unforgettable Hawaiian escape. Located along Maui’s stunning northwest coast, the resort places guests’ moments from the legendary Plantation Course at Kapalua, renowned for its dramatic elevation changes, rolling fairways, and panoramic Pacific vistas. Consistently recognized among the world’s premier golf courses, the Plantation Course offers a championship experience unlike any other.

EQUIPMENT & APPAREL

Graphite Design Tour AD IZ-6 X-Stiff Flex Wood Shaft Wins PGA Tour Champions Principal Charity Classic Event

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Champions Principal Charity Classic event, held at Waconda Club in Des Moines, IA, was playing a Graphite Design Tour AD IZ-6 X-Stiff flex wood shaft in his Titleist Driver. The champion shot a 3-day score of 69, 63, 67 for a score of 17 under par, claiming his second PGA TOUR Champions title.

HONMA × BUGATTI: Icons United by an Uncompromising Pursuit of Perfection

HONMA, the premium golf equipment and lifestyle brand, and Bugatti, the legendary hyper sports car manufacturer, have joined forces to unveil a co‑branded golf club collection designed exclusively for this collaboration. Rooted in HONMA's philosophy of effortless control, this remarkable creation seamlessly merges ultimate craftsmanship with the grace of the sport, redefining the boundaries of luxury performance.

Softspikes Extends PGA Tour Streak to 23 Straight Winning Weeks

Softspikes has continued its remarkable 2026 season after the winner of the RBC Canadian Open trusted spikes to claim his maiden PGA TOUR victory at TPC Toronto. The champion produced a brilliant final-round 65 to finish 17-under-par, holding off a number of high-profile challengers to secure the first PGA TOUR title of his career while wearing FootJoy golf shoes with ProStinger spikes. It was an emotional breakthrough victory, coming after a long road back from serious injury and underlining the importance of being able to perform with confidence when the pressure is at its highest.

Six Iron Carrying 240?

Think a golf fitting is just about hitting balls? Think again. In this session, we go under the hood of a high-speed swing to see how every data impacts on-course performance. Drew breaks down the critical relationship between club speed, spin rate, and land angle to ensure that a 240-yard 6-iron isn’t just long, it’s functional. What we analyze in this video:

 

Senior Vice President Corporate Development

PGA TOUR: The Senior Vice President, Corporate Development, in conjunction with senior executives, leads the development, analysis, and execution of the PGA TOUR’s corporate, focused on growth-oriented enterprise partnerships, internal and external strategic projects, and new business opportunities that advance long-term enterprise value. APPLY

KBS Golf Shafts Southeast Territory Golf Fitting Technology Specialist

KBS is looking for a Southeast Territory Representative/ Golf Fitting Specialist to join our growing brand in Florida and surrounding areas. Will report directly to all KBS Managers respectively, and be expected to fulfill the following duties and responsibilities: APPLY

Spirit Jersey: Independent Golf Sales Reps (1099 Position)

Spirit Jersey® is more than apparel—it’s a global lifestyle brand. From Walt Disney World to premier resorts and major events, our signature silhouette represents pride, place, and unforgettable moments. We’re expanding our national rep team after a standout launch.

Now launching: Spirit Jersey® Golf (2026)
This isn’t traditional golf apparel.
This is golf lifestyle. APPLY

Director of Agronomy

Blessings Golf Club, located in Fayetteville, Arkansas, is seeking a Director of Agronomy to lead all aspects of its agronomic operations and align course conditioning with the high standards of a nationally recognized championship venue. This opportunity emerges as the club seeks to elevate its agronomic leadership model and deliver a consistently premier playing experience for members, guests, collegiate athletes, and championship competitors. APPLY

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