
NATIONAL GOLF MONTH
Pinned Golf Celebrates National Golf Month with Its Biggest Savings of the Season – Up to 50% Off
Pinned Golf is celebrating National Golf Month with its biggest sale of the season, giving golfers the opportunity to save up to 50% on award-winning golf technology and accessories. Whether you’re looking to improve your game, upgrade your gear, or find the perfect gift for the golfer in your life, the National Golf Month Sale features some of Pinned Golf’s lowest prices of the year.
True Spec Golf Offering Free Fittings Nationwide Throughout August
True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce the launch of their “Summer Special” promo offer. Beginning August 1st, for the entire month, True Spec customers who use promo code “SUMMER26” will receive a free fitting with a club purchase of at least $500, or a free full bag fitting with a $1,000 club purchase at all True Spec locations nationwide. Fittings just need to be booked on or before August 31st, 2026, and the equipment purchase must be made the same day as the fitting for the promotion to apply.

BUSINESS
Pinpoint Your Putting With KBS Tour GPS
The KBS TOUR GPS lineup expands with new 155g Heavy-Weight and 210g Broomstick models, giving golfers and fitters more options than ever to fine-tune feel, stability, and performance on the greens.
Crafted from premium composite materials and advanced graphite technology, TOUR GPS is engineered to reduce shaft deflection, promote a more stable putting stroke, and improve distance control—especially on longer putts. Its high-balance design helps keep the putter face square through impact, allowing the ball to start on its intended line with greater consistency. KBS TOUR GPS
RepSpark Partners with the Association of Golf Merchandisers to Award Five AGM Certified Retail Manager Scholarships
RepSpark, the number one wholesale ecommerce platform in the golf industry, has partnered with the Association of Golf Merchandisers (AGM) to provide five (5) golf retail professionals with scholarships for the AGM Certified Retail Manager (CRM) Program. The announcement was made at the PGA Buying Summit in Frisco, TX, where RepSpark is announcing its strategic partnership with the PGA of America. Together, the two organizations are working to strengthen how golf retail professionals connect, buy, and grow within the industry.
NGCOA Brings Hands-On AI Training to Atlanta: Second Golf Business AI Workshop Tour Stop Announced
The National Golf Course Owners Association (NGCOA) today announced the second stop in its highly-anticipated Golf Business AI Workshop Tour. The full-day, hands-on training event is scheduled for Monday, August 31, from 8:30 a.m. to 4:30 p.m. at the historic Bobby Jones Golf Course in Atlanta. Designed specifically for golf course owners, operators and their teams, this immersive workshop delivers practical, golf-specific AI training. Participants will learn how to leverage artificial intelligence to drive operational efficiency, unlock new revenue opportunities, and deliver exceptional modern experiences for today’s golfers.
DrinkTanks Expands Nationwide Sales Network with New Independent Representative Opportunities
DrinkTanks®, a leading manufacturer of premium insulated drinkware, barware, portable beverage vessels and outdoor lifestyle products, is seeking experienced independent sales executives to represent the brand across several key U.S. territories. Independent sales executives will be responsible for developing new business, supporting existing accounts, and introducing DrinkTanks’ growing product portfolio to qualified retailers throughout their territories.
Future Champions Golf Announces Strategic Media Partnership with Golf Americas to Expand Opportunities Across Latin America
Future Champions Golf (FCG), one of the world’s leading junior golf organizations, is proud to announce a new strategic partnership with Golf Americas and its founder, Sandra Reed, who will serve as the Official Media Partner for Latin America. The partnership represents an exciting step forward in FCG’s continued global expansion, strengthening its presence throughout Latin America while creating new opportunities for junior golfers, families, coaches, and golf organizations across the region.
Future Champions Golf Expands Global Footprint to Turkey Through New Partnership with the Turkish Junior Golf Tour
Future Champions Golf (FCG), one of the world’s leading junior golf organizations, is proud to announce a new international partnership with the Turkish Junior Golf Tour (TJGT), bringing an official FCG Callaway World Championship Qualifier to Turkey for the first time. The partnership marks another significant milestone in FCG’s continued global expansion and provides young golfers throughout Turkey and the surrounding Balkan region with a direct pathway to compete at one of the world’s premier junior golf championships.

APPAREL
Students x Payntr Collaboration “A Study in the Game”
Students and PAYNTR Golf introduce a collaboration born from a shared belief: golf is more than a sport; it’s a lifelong study. Built on a shared appreciation for craftsmanship, curiosity, and the traditions that continue to shape the sport, the collection invites golfers to embrace every round as an opportunity to learn. The collaboration introduces two original footwear silhouettes: Students by PAYNTR Golf WT and Students by PAYNTR Golf PT, each exploring a different chapter of the game’s story.
Linksoul Joins RepSpark to Grow Its Wholesale Business and Green-Grass Presence
Linksoul, a premium apparel and lifestyle brand rooted in golf and built on connection and craftsmanship, has joined RepSpark to support the continued growth of its wholesale business and expanding green-grass presence. By selecting the golf industry’s leading B2B eCommerce platform, Linksoul is equipping its retail partners and sales team with the tools they need to build stronger relationships and deliver an exceptional buying experience.
Johnnie-O Plants Firm Roots in Midwest with New Store in Chicago’s North Shore
Johnnie-O, the premium lifestyle apparel brand rooted in East Coast tradition, West Coast casual, and Midwest grit, today announced the opening of a new retail location at Plaza del Lago in Wilmette, Ill., marking the brand’s first retail location in the Midwest and its 22nd store in operation. Johnnie-O will bring its full menswear assortment to the new Wilmette location, offering guests the signature polos that started it all, plus the elevated Top Shelf Collection.
EQUIPMENT
Pinpoint Your Putting With KBS Tour GPS
The KBS TOUR GPS lineup expands with new 155g Heavy-Weight and 210g Broomstick models, giving golfers and fitters more options than ever to fine-tune feel, stability, and performance on the greens.
Crafted from premium composite materials and advanced graphite technology, TOUR GPS is engineered to reduce shaft deflection, promote a more stable putting stroke, and improve distance control—especially on longer putts. Its high-balance design helps keep the putter face square through impact, allowing the ball to start on its intended line with greater consistency. KBS TOUR GPS
True Spec’s Retro Rebuild: Nike SasQuatch Sumo 2
For Episode 2 of Retro Rebuild, we brought Nike’s SasQuatch Sumo 2, the iconic square 3-wood, back into the shop. After gathering baseline numbers, we rebuilt it with a modern Fujikura VENTUS TR Blue shaft and put it back to the test to see what today’s fitting and build technology could do.

COURSES
FireFly Robotics’ Autonomous Mower Maintains Six Fairways at Utah Championship’s 35th Anniversary
Last week’s Utah Championship, a Korn Ferry Tour stop, celebrated its 35th anniversary and showcased autonomous turf technology from Salt Lake City-based FireFly Robotics. The company’s Autonomous Mowing Platform (AMP) is maintaining six fairways at Ogden Golf and Country Club throughout tournament week. FireFly Automatix, was founded by members of the Aposhian family – who have worked in Utah’s sod industry for more than 50 years – and partners.
‘Big Game Rivalry Shootout’ Ignites Another Ohio State-Michigan Showdown, Aug. 30-31
A new Ohio State-Michigan faceoff will move from the field to the fairway for the inaugural Big Game Rivalry Shootout, Aug. 30-31, when Buckeyes and Wolverines will compete and stand together for a cause greater than the rivalry itself. The Big Game Rivalry Shootout will pair legendary alumni and celebrities from both storied athletic programs with foursomes of fans for two days of competition, camaraderie, and charity at The Lake Club in Youngstown, Ohio. The event will raise money for Beyond the Goal Line and The Football Alumni of Michigan, two charities that provide financial and other support to alumni football players in times of need.
Kate Villegas Breaks Through for First Win at Inaugural Wisconsin Women’s Championship
Kate Villegas earned her first professional victory Friday, closing with a 3-under 69 to win the inaugural Wisconsin Women’s Championship at TPC Wisconsin at 11-under 205, three shots clear of the field on the ANNIKA Women’s All Pro Tour. Villegas earns herself $10,000 and jumps to third in the Callaway Race 2 Qualifying standings, only 78 points back of first. The win marks the first ANNIKA WAPT event held in the state and the first professional women’s golf tournament in Wisconsin since 2019. Villegas opened with a 66 and backed it up with a 70 before sealing the victory in the final round.
Connor Holden Captures 2026 FCG Callaway World Championship Title, Earns Elite Amateur Championship Exemptions
Future Champions Golf (FCG) proudly congratulates Connor Holden of Oregon on an outstanding performance in winning the Boys 15–18 Championship at the 2026 FCG Callaway World Championship, one of the world’s premier international junior golf championships. As the 2026 FCG Callaway World Championship Champion, Holden has earned exemptions into several of the nation’s most respected amateur championships, providing him with incredible opportunities to continue his development against many of the world’s best amateur golfers.
📅 CALENDAR
August 31: Golf Business AI Workshop Summer 2026 - Atlanta, GA
Sept 6-9: Folds of Honor Collegiate - Grand Haven, MI
Sept 29 -Oct 1: Golf Inc Summit - Hilton Head, SC.
Nov 9-11: GBN Leadership Summit - Pinehurst, NC
Nov 17-19: Golf Business Canada - Victoria, BC




