SwingMatch Golf Inc., an Edmonton-based golf technology company, officially announced its upcoming U.S. expansion and the debut of SwingMatch Golf Academy at the 2027 PGA Show, January 26–29, at the Orange County Convention Center in Orlando, Florida. SwingMatch Golf Academy brings a facility’s entire teaching team together on one branded digital storefront. Golfers can discover coaches and submit paid lesson requests in seconds.

GolfGrade, the review and discovery marketplace for emerging golf brands, today opened The Ultimate Golf Gift Guide to brands of every size. It is the most comprehensive golf gift guide of the season and the first interactive one of its kind. GolfGrade will promote the guide to 500,000 golfers in four dedicated email sends this season, with ongoing promotion in between.

GolfN, the innovative golf rewards platform and digital caddie app that pays golfers to play, proudly announces that luxury lifestyle brand and golf footwear innovator G/FORE is the newest retail partner that can be found in the growing rewards-redemption Pro Shop found on GolfN’s highly rated mobile app. G/FORE is a luxury golf footwear, apparel and accessories brand. G/FORE was the first golf shoe brand to introduce removable, washable massaging insoles.

CAMPUS, the rapidly growing college golf recruiting platform, today announced a new partnership with the Southern California PGA Junior Tour (SCPGA Junior Tour), bringing modern recruiting technology and resources to one of the nation’s most established junior golf communities. The partnership will provide SCPGA Junior Tour members and families with access to CAMPUS, helping aspiring college golfers showcase their accomplishments, discover college programs, and navigate the recruiting process with greater confidence.

Entries are now closed for the 2026 The ANNIKA driven by Gainbridge at Pelican, boasting one of the strongest fields in its seven-year history when 108 of the world’s best female professional golfers converge upon Tampa Bay and Pelican Golf Club, Nov. 11-15. The world-class field is headlined by Rolex Rankings World No. 1 and Bradenton resident Nelly Korda, who will be chasing history at The ANNIKA next week. She is one point shy in becoming eligible for the LPGA Hall of Fame after winning the 2026 Rolex Player of the Year Award on Tuesday.

The PGA of America honored 12 PGA of America Golf Professionals at the Association’s National Awards Ceremony, held at Red Rock Casino Resort and Spa in Las Vegas, Nevada in conjunction with the Association’s 110th Annual Meeting. The evening recognized several PGA of America Golf Professionals, including PGA of America Golf Professional of the Year Brian Crowell, PGA of America Teacher & Coach of the Year Bernie Najar and PGA of America Golf Executive of the Year Sean Palmer.

Briana Scurry made one of the most famous saves in U.S. sports history in the 1999 FIFA Women’s World Cup final. Now the U.S. Soccer Hall of Fame goalkeeper and two-time Olympic gold medalist is chasing a new number: 99. Episode one premieres Tuesday, Nov. 10, on the official LPGA YouTube Channel and LPGA.com.

Bernie Friedrich, Director of Golf Course Renovation and Development for BOYNE Resorts, has been named the winner of the 2026 Matthews Lifetime Achievement Award by the Michigan Golf Course Association (MGCA). Friedrich will be honored at the Annual MGCA Awards Banquet on Tuesday, Dec. 1, during the 2026 Michigan Golf Business Conference and Vendor Fair at the Soaring Eagle Casino & Resort in Mount Pleasant.

AiSensor.live is pleased to announce that Joe Neumeyer, a leading commercial golf simulator installation specialist, will be representing the AiSensor line of products in the U.S. commercial golf market. Joe brings extensive industrial experience in commercial golf simulator installations, making him a valuable addition to AiSensor.live’s growing network. Joe is responsible for some of the most sophisticated commercial golf installations in the U.S.

One year after finishing third, the Augusta Jaguars are in position to capture the team title at the 2026 Pearl at Kalauao Invitational. Augusta surged into the lead with a second-round 6-under-par performance Wednesday, moving to 4-under-par and building a 10-shot advantage over Loyola Marymount. Augusta is also making a strong mark on the individual leaderboard. The Jaguars have four players among the top 13 in the 100-player field, including the top two spots.

True Spec Golf, Arizona Biltmore Golf Club, and Combine Golf today announced a partnership that connects professional club fitting with personalized golf instruction, giving golfers access to equipment expertise and coaching at one location. True Spec’s Phoenix location features an outdoor fitting container, Foresight GCQuad launch monitor technology, and a brand-agnostic selection of more than 70,000 clubhead and shaft combinations.

Babygrande Golf begins its livestream coverage of the 2026 Elite Invitational today, bringing fans closer to one of junior golf’s premier championships from the King & Bear Golf Course at World Golf Village in St. Augustine, Florida. The broadcast will feature live coverage of the second round on Friday, November 6, and the championship’s final round on Saturday, November 7, showcasing competition from both the boys and girls fields.

1️⃣ The Armchair Collective announced plans for its Long Island flagship, a new private golf destination featuring an 18-hole course designed by Tiger Woods and TGR Design.

2️⃣ Golf Genius, a global leader in golf technology, has acquired Swish Sports, the leading provider of league and tournament management software for tennis, pickleball, padel, and other racquet sports.

3️⃣ Revelyst has acquired Optimum Golf Technologies, a leading European distributor of golf technology products, which will be rebranded as Revelyst Golf Technology Europe.

4️⃣ TenFore Golf announced that the City of San Diego has selected TenFore to power its three municipal golf facilities: Torrey Pines, Balboa Park, and Mission Bay.

5️⃣ Sunday Golf is introducing the Simmy Indoor Golf Bag, a premium golf bag designed specifically for indoor golf simulators.