TRUE linkswear (TRUE) announces a limited-edition release Antigravity+ LE, engineered for spring and designed for golfers. Blending elevated style with next-level performance, this exclusive drop features a TRUE Dura Laminated Upper paired with cutting-edge Pebax® superfoam, delivering featherlight cushioning, explosive energy return, and all-day comfort. Following the inaugural Antigravity launch in mid-March, which sold out of its first production run in under 72 hours, the Antigravity+ features a handful of similarities, including the lightweight Pebax midsole and perforated tongue, but also striking differences, including a supple, elegant, and sturdy TRUEDura Laminated Upper. 

PAYNTR Golf, the fastest-growing performance golf footwear brand in the game, celebrates its five-year anniversary, marking a remarkable rise since its founding. Built on the belief that golf footwear should function as essential performance equipment, PAYNTR Golf has quickly established itself as one of the most innovative and fastest-growing brands in the sport, delivering solution-based footwear designed to help golfers harness ground forces and maximize speed, stability and comfort throughout the swing.

Ahead, a leader in premium headwear, apparel, and accessories, has unveiled its Fall 2026 headwear collection, blending advanced performance innovation with a distinct, retro-inspired design perspective. At the forefront of the collection is AeroSphere^TM, Ahead’s proprietary four-way stretch performance fabric.  Since its introduction in early 2023, AeroSphere has become a defining element of Ahead’s performance offering – earning strong market recognition and consumer demand. 

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled its spring apparel line today. The collection focuses on multiple polo constructions in more than 100 color and pattern offerings to breathe life into your spring wardrobe. The highlight of the collection, Turtleson’s iconic performance polo lineup, features multiple fabric technologies for added comfort and polish. Each performance polo features the exclusive Standwell Collar, developed by Turtleson’s design team to keep the collar crisp without the need for additional buttons or stays.

The Universal Golf Rankings (TUGR) announces a new partnership with the Junior Golf Association of Northern California (JGANC), introducing a dedicated rankings and data platform built exclusively for the JGANC Tour that will support player development in Northern California. The collaboration marks a significant step forward in how junior golfers are evaluated, developed, and advanced within one of the country’s most respected regional tours. Through this partnership, TUGR has created a custom rankings ecosystem that incorporates only JGANC-sanctioned tournaments, ensuring a highly relevant and accurate competitive framework tailored specifically to the tour’s players. 

Being the world’s best golfer doesn’t happen by accident; it’s the result of relentless preparation. During the off-season, World No. 1 golfer Scottie Scheffler relies on regular workouts using GolfForever to maintain his consistency and build a body that is strong, flexible, and perfectly balanced. By targeting golf-specific muscles and improving functional efficiency, Scheffler ensured he was as energized for his final putt on Sunday as he was for his first drive on Thursday. To access the program Scottie uses to stay at the top of the world rankings and coaching from Van Biezen and other world-class experts, visit GolfForever .com.

After a record-breaking event in 2025, the Golf Course Superintendents Association of America’s (GCSAA) Rounds 4 Research auction is back to offer golfers the opportunity to bid on rounds of golf at bucket list courses and local hidden gems. The 2026 course lineup includes rounds at Bandon Dunes, Nanea Golf Club, Sutton Bay, Sand Valley Resort, French Lick Resort and many more. Golfers can preview rounds today at Rounds4Research.com. Then, golfers can come back to bid April 20-26.

Kay McMahon, President of WIGI, bestowed the following honors: President Award— WIGI VP Kathleen Erickson, WIGI Recognition Awards to Shelley West, CEO Nailed Golf, Pam Allen, Donald Ross Society, Jillian Johnson, CEO Ladies Executive Golf Society at the 2026 WE-Connect Annual Meeting at Orange Tree Golf Club, Orlando, FL. Women in the Golf Industry (WIGI) is an organization comprised of women whose careers span all aspects of the golf industry. The organization’s mission is to create strong bonds and powerful connections for WIGI members. 

Pro’s Choice Golf Shafts, Inc. announces that the winner of the PGA TOUR Champions Hoag Classic, held at Newport Beach Country Club, was playing a Graphite Design Tour AD XC-6 X-Stiff wood shaft in his Ping G440 MAX Driver. Delivering exceptional consistency, speed, and control, the Graphite Design Tour AD XC shaft has won on multiple professional tours. With rounds of 66, 62, and 66, the winner finished at an outstanding 19-under par, capturing the title with a four-stroke margin of victory for his second win this season.

Players using Nippon Shaft products won on the DP World (European) Tour and the LPGA Tour last weekend (March 29). In New Delhi, the 27-year-old Englishman won the Hero Indian Open using N.S.PRO MODUS³ TOUR 120 steel shafts in his irons and wedges. Meanwhile, outside Phoenix, the 30-year-old Korean successfully defended her Ford Championship title and won for the second consecutive week on the LPGA Tour (she won the Founders Championship the prior week). 

TITE® Eyewear congratulates brand ambassador and Tour Caddie, Brennan Little, and Gary Woodland on the victory at the Texas Children’s Houston Open this past weekend. Little, wearing TITE’s 01 model throughout the tournament, relied on TITE’s patent-pending lens technology to help read greens and support Woodland’s performance on course.

Softspikes continued its flawless start to the PGA TOUR season, with players competing in replaceable spikes securing a 12th victory from 12 events in 2026 at the Texas Children’s Houston Open. The latest win was delivered in commanding fashion, with the champion producing a five-shot victory to seal an emotional return to the winner’s circle and secure a place at The Masters. It marks another significant milestone in what has been a standout season for players choosing replaceable traction, reinforcing the performance advantages of Softspikes under the highest levels of pressure.

Soak up the sun and step onto pristine fairways at JW Marriott Scottsdale Camelback Inn Resort & Spa, where desert beauty and championship golf come together for an unforgettable escape. With the Unlimited Golf for Two package, guests can enjoy endless rounds at the scenic Camelback Golf Club, home to two distinctive courses set against the iconic backdrop of Camelback Mountain. Warm desert days, immaculate conditions, and wide-open fairways create the perfect setting to play more—and worry less about the clock.

Horseshoe Bay Resort, part of the Crescent Hotels & Resorts Latitudes collection, recently announced its 2026 lineup of signature events, introducing new and expanded programming alongside returning guest favorites. The robust, year-round calendar features festivals, live music, culinary experiences and seasonal celebrations across the Texas Hill Country, anchored by marquee moments including the annual Balloons Over Horseshoe Bay Resort. With enhanced summer activations, holiday experiences and family-friendly offerings, the 2026 lineup further positions the resort as a premier year-round destination for leisure travelers.

Coeur d’Alene Casino Resort Hotel will open Circling Raven Golf Club on April 3, teeing up its 22^nd season with enhancements and additions. Leading the way, per usual, is rededicated first-class treatment of guests at the No. 1-ranked public course in Idaho. Circling Raven offers two seasonal segments, which come with different playing rates – Shoulder (Opening Day-May 17) and Peak (May 18-Oct 4) that can be viewed at cdacasino.com/golf. Shoulder Season rates are roughly $30-$40 less than Peak rates, depending on whether it’s 9 or 18 holes, stay-and-play packages, and time of week played.

Burnt Store Marina Country Club recently welcomed Alyssa Eshleman as the club’s new general manager. Eshleman will oversee all elements of the semi-private facility located in Punta Gorda, Florida, including the club’s 27-hole executive golf course, the Linkside Café, member and guest service, as well as membership sales and marketing. The Burnt Store Marina community is located on the east side of Charlotte Harbor, just 10 miles east of the Intracoastal Waterway and the Gulf of Mexico.

Tickets for the 37^th annual American Century Championship, celebrity golf’s most popular tournament with more than 80 sports and entertainment superstars, go on sale online Wednesday, April 1. The tournament will feature sports stars including Hall of Famers from the NFL, NBA and MLB, active and retired players, and Hollywood actors, comedians, and entertainers. The three-day, 54-hole event includes a $750,000 purse, with $150,000 going to the winner, plus a charity component for local and national non-profits.

In this episode, James Murphy from Uneekor shares insights into innovative golf technology, the company's community initiatives, and how immersive data-driven experiences are transforming golf practice and play. Discover how Uneekor's products and programs are making golf more accessible, engaging, and fun for all levels. WATCH

Brian Hughes, PGA Master Professional in Instruction and Golf Program Director at Keiser University College of Golf, introduces you to the 2026 PGA Merchandise Show. “Well over a thousand vendors, companies selling products, everything from golf tees to golf carts. And everything in between. So put that in your plans for next year while you’re a student. Make a trip to the PGA show.” WATCH

PGA Professional Gary Sowinski from The Hodges Golf Learning Center explains the key fundamentals for adding distance to your golf shots.  Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos. WATCH