Branded Bills is entering 2026 with strong momentum following a highly successful PGA Show, opening January up more than 55% in bookings versus the prior year as the company continues processing demand generated at the show. The brand estimates that orders written during the PGA Show were approximately double those of the prior year, reflecting increased demand from green grass partners and national accounts. Momentum from the PGA Show has carried directly into early 2026, reinforcing Branded Bills’ position as one of the fastest-growing brands in golf headwear.

SYNLawn, the global leader in premium synthetic golf and landscape turf, is bringing an interactive and competition-driven experience at this weekend’s Toronto Golf & Travel Show located at the International Centre in Mississauga. Coming on the heels of the National PGA Show in Orlando, there is a clear shift toward interactive and experience-driven retail, and  SYNLawn is carrying that energy with the debut of a 38’ x 30’ custom-built miniature golf course designed to challenge golfers of every skill level.

AquaFuse® by CMF Global, Inc., a prominent provider of HDPE irrigation solutions for commercial landscapes and golf courses, has announced its participation in the 2026 GCSAA Conference and Trade Show. The company will showcase its latest HDPE irrigation components and piping at the event, which is scheduled to take place from February 2-5, 2026, at the Orange County Convention Center.

4Aces GC of the LIV Golf League today announced a partnership with SWAG Golf for the 2026 season, bringing one of golf’s most distinctive, culture-driven brands into the League’s team ecosystem. Widely recognized for its bold aesthetic and irreverent, modern take on the game, SWAG Golf has built a loyal following by reshaping how golf is seen, shared, and experienced. As part of the collaboration, 4Aces will use SWAG’s signature headcovers and accessories in competition throughout the season, uniting performance, personality, and contemporary golf culture on a global stage.

We’re excited to announce that both the FCG International Junior Golf Championship and the FCG Callaway World Championship are now officially featured on the “Majors of Junior Golf” schedule on AmateurGolf.com. This recognition places these two championships among the most respected and influential events in the junior golf world — and reinforces what families and college coaches already know: FCG events matter.

 A new Scotland-wide competition for aspiring junior golfers has been launched, culminating in a grand final at St Andrews Links. Scottish Golf and St Andrews Links Trust have joined forces to launch the Road to the Home of Golf, an event for youngsters aged 18 and under with handicaps between 8.5 and 54. The aim of this event is to put the emphasis on fun and development – filling a gap in play for youngsters with mid-to-high handicaps by offering a pathway to competitive golf and a prized visit to the Home of Golf for the grand final. Providing access to aspirational experiences at early stages supports not only retention in the game but helps feed a healthy pipeline of golfers into the pathway from club to regional and national levels.