WINNER’S BAG

Graphite Design Shafts Power Victories on LIV Golf and Ladies European Tour

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf New York event, held at Trump National Golf Club Bedminster in Bedminster, NJ played four Graphite Design Tour AD DI shafts to capture his 9thcareer LIV Golf victory.

The champion played a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid. LEARN MORE

SuperStroke Congratulates Michael Brennan on His Second Career Win at Wyndham Championship

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 24-year-old Virginia native and former Wake Forest standout Michael Brennan on earning his second PGA TOUR victory at the Wyndham Championship. Firing rounds of 66-65-63-64, Brennan finished 22-under-par – three strokes clear of his closest pursuer – to qualify for the FedEx Cup Playoffs for the first time in his career. Brennan, who plays with a Zenergy 2.0PT putter grip, led the field in Strokes Gained: Total (8.958) and 25 Birdies.

Softspikes PGA Tour Winning Run Reaches 31 Consecutive Weeks

Softspikes has extended its remarkable PGA TOUR winning run to 31 consecutive weeks following another victory at the Wyndham Championship. The strength of spike usage throughout the field was equally emphatic, with 43 of the top 47 finishers at the Wyndham Championship choosing replaceable Softspikes over spikeless or tennis-style footwear.

 
 

BUSINESS

PGA TOUR Studios launches Tee Sheet presented by FedEx, a new weekly FedExCup Playoffs preview show

PGA TOUR Studios is launching a new original program dedicated to the drama, storylines and stakes of the FedExCup Playoffs. Tee Sheet presented by FedEx premieres August 11 at 6 p.m. ET, ahead of the FedEx St. Jude Championship, across PGA TOUR YouTube, FAST channels and X, with additional episodes timed to the BMW Championship and TOUR Championship. Tee Sheet is a lively, conversation-based preview show that follows the FedExCup Playoffs as the field narrows from the top 70 players to one FedExCup champion.

Future Champions Golf Expands Global Footprint with Exclusive Colombia Partnership

Future Champions Golf (FCG), one of the world’s leading junior golf tournament organizations, is excited to announce a new exclusive partnership in Colombia, appointing Victor Hugo Alvarado as the Official FCG Callaway World Championship Tournament Director for Colombia. The partnership represents another major step in FCG’s continued international expansion and will create a direct pathway for Colombia’s top junior golfers to compete on the global stage at the prestigious FCG Callaway World Championship in Southern California.

Indoor Golf Alliance to Host Webinar on How to Sell Supplies & Services to Indoor Golf Operators

The Indoor Golf Alliance will host an upcoming educational webinar, “How to Sell Supplies & Services to Indoor Golf Operators,” on Tuesday, August 18, 2026. The 60-minute session will provide suppliers, service providers, and other B2B professionals with practical strategies for successfully selling to the rapidly growing indoor golf market. The webinar will feature special guest Sameer Gupta, Co-Founder of EvenPlay.

Taking Your Simulator Experience Beyond Golf

One of the things that sets The Indoor Golf Shop’s team apart is the detailed level of consultation customers receive when inquiring about the ideal simulator setup for their home, business or shared space. The Indoor Golf Shop is one of the leading vendors of G-TRAK, a space-saving garage sim system solution known for its practical, space-saving and storable design. The G-TRAK Retractable Impact Screen and the G-TRAK Retractable Net makes the dream of owning an in-home golf simulator, multi-sport training screen – or even a home theatre screen – within the financial reach for many consumers.

Fenway Sports Group Expands Sports Portfolio With Acquisition of WTGL Team

TMRW Sports and Fenway Sports Group (FSG), a global sports, media, entertainment, and real estate company, today announced that FSG has acquired a team in WTGL, the new women’sprofessional golf league created in partnership with the Ladies Professional Golf Association (LPGA).  

AM GOLF Partners with The Hole 9 to Grow its Celebrity Golf Events Roster

AM GOLF has added The Hole 9 to expand the roster of celebrity golf events its popular tournament management software and app powers. Led by Osi Umunna, The Hole 9 operates at the intersection of golf, sports, entertainment and culture, connecting brands, athletes and creators through strategic partnerships, storytelling and experiences.  The agency works closely with celebrity-driven golf events and will integrate AM GOLF technology to make the lives of event directors easier and experiences of golfers more streamlined and fun.

SQAIRZ Footwear Expands National Retail Presence with Launch at SCHEELS

SQAIRZ, the performance footwear company built on the belief that better movement starts with a better foundation, today announced that multiple styles of its golf footwear are now available at select SCHEELS locations. The launch marks an important expansion from direct-to-consumer sales into retail, giving more consumers the opportunity to experience SQAIRZ’s unique fit, feel and patented technology firsthand

PEOPLE

WIGI Welcomes Meredith Otero to Board of Directors

Women in the Golf Industry (WIGI) announced the appointment of Meredith Otero to its Board of Directors. Otero brings nearly two decades of experience across the private club industry, including more than a decade in director-level sales and marketing leadership. Throughout her career, she has built a reputation for strengthening organizations through strategic partnerships, authentic relationship-building, and business growth while creating meaningful opportunities that advance both individuals and the game of golf.

Marco Penge Joins APN as Investor and Ambassador

APN has announced that rising PGA Tour star Marco Penge has joined the company as both an investor and brand ambassador, reinforcing the company’s mission to redefine how golfers approach hydration and performance over all 18 holes. APN was created specifically for those demands. Unlike traditional sports drinks, its proprietary three-stage hydration system provides golfers with targeted nutritional support throughout the different phases of a round, helping maintain consistent energy, hydration and focus when it matters most.

Megha Ganne to Compete at The Standard Portland Classic via Winning the 2026 Inkster Award Presented by Workday

Epson Tour Rookie and four-time Stanford All-American Megha Ganne is set to compete in her first regular season LPGA Tour event as a professional this week at The Standard Portland Classic, taking place Aug. 13-16 at Columbia Edgewater Country Club in Portland, Oregon. Ganne is competing in the event on a tournament sponsor invitation via winning the 2026 Inkster Award presented by Workday.

COURSES

Walden Golf Expands Course Portfolio, Acquires Baytree National Golf Links

The Walden Golf Group expanded its growing course portfolio with the recent acquisition of Baytree National Golf Links, one of the premier semi-private golf facilities located in Melbourne on Florida’s Space Coast. Effective July 31st, ownership of Baytree National Golf Links was transferred to WG Baytree Golf LLC, an entity owned by Walden Golf principal Steven Schorr, while Charlotte, North Carolina-based Pinnacle Golf Properties assumed full management.

Construction Underway on Golf Course Renovation at Travis Pointe Country Club

Construction has begun on the golf course renovation at Travis Pointe Country Club, marking the next phase of the club’s long-range improvement plan as it approaches its 50th anniversary. The project was designed by golf course architect Christopher Wilczynski, ASGCA, founder and owner of C.W. Golf Architecture, and is being constructed by MacCurrach Golf Construction.

Jackson T. Stephens Cup Announces 2026 HBCU and Service Academy Individual Field

The Jackson T. Stephens Cup (JTS Cup) today announced the six women and six men representing Historically Black Colleges and Universities (HBCUs) and U.S. military service academies who will compete September 14-16 at Fields Ranch East at PGA Frisco in Frisco, Texas. Since its inception, standout student-athletes from HBCUs and U.S. military service academies have been integral to the Jackson T. Stephens Cup, competing alongside the nation’s top NCAA Division I programs to create one of the most distinctive fields in collegiate golf. The JTS Cup also gives these players the opportunity to showcase their talents to a national audience with televised daily coverage on GOLF Channel.

Construction Underway on Golf Course Renovation at Travis Pointe Country Club

Construction has begun on the golf course renovation at Travis Pointe Country Club, marking the next phase of the club’s long-range improvement plan as it approaches its 50th anniversary. The project was designed by golf course architect Christopher Wilczynski, ASGCA, founder and owner of C.W. Golf Architecture, and is being constructed by MacCurrach Golf Construction. Based on the club’s approved architectural master plan, the renovation will thoughtfully enhance the club’s 18-hole golf course originally designed by Bill Newcomb.

Leatherman Golf Learning Center Thrives as a Modern Golf Entertainment Destination with Power Tee

Leatherman Golf Learning Center is continuing to grow as one of the region’s premier modern golf entertainment destinations, combining technology, family-friendly attractions, and player development into a complete golf experience powered in part by Power Tee. The facility features a wide range of attractions and amenities, including a state-of-the-art driving range equipped with 34 Power Tee automatic teeing systems, Trackman technology, miniature golf, professional golf instruction, and a fully stocked golf shop.

Mountain Lake Course Restoration Project Remains On Schedule for November Opening

Mountain Lake, the prestigious gated community nestled in Central Florida’s lake district, announces that the extensive restoration of its historic Seth Raynor-designed golf course remains on schedule for an early November reopening. The multi-million dollar restoration project, led by renowned golf course architect Tyler Rae.

Miami’s Top-Rated JW Marriott Golf Resort

Discover South Florida’s premier golf getaway at JW Marriott Miami Turnberry Resort & Spa, where championship golf, luxury accommodations, and award-winning amenities come together in one unforgettable destination. Available for stays through October 5, 2026, the resort’s Stay & Replay Golf Package delivers exceptional value with 25% savings on golf rounds across two championship courses, complimentary daily replay golf, unlimited access to the driving range, putting and chipping facilities, a $25 nightly resort credit, 1:00 p.m. late checkout (where available), 10% savings in the Golf Shop, and more.

 

DrinkTanks Expands Nationwide Sales Network with New Independent Representative Opportunities

DrinkTanks®, a leading manufacturer of premium insulated drinkware, barware, portable beverage vessels and outdoor lifestyle products, is seeking experienced independent sales executives to represent the brand across several key U.S. territories.

As DrinkTanks continues to expand its green-grass accounts and golf retail presence, the company is seeking motivated independent sales professionals with established regional relationships and a passion for the golf, outdoor, beverage and active-lifestyle markets. Successful candidates will help strengthen connections with dealers, distributors and golf specialty retailers while identifying new opportunities for growth. APPLY

PGA Tour: Manager, Player & Agent Communications

Manage player and agent communications and assist with player and agent communications-related objectives and strategic planning. Provide year-round media and communications support to PGA TOUR players and agents, including media requests, brand-building strategies, player messaging and crisis comms. Work closely with Publicity, Player Relations, Player Partnerships and other internal teams to manage and strategize player engagement in media and content opportunities. APPLY

Golf Course Superintendent - Palm Beach National

The Golf Course Superintendent is entrusted with the responsibility of leading the golf course maintenance operation and management of the golf course and grounds. This position will lead all agronomic programs and practices to ensure consistent conditions align with standards for the facility and customer. Additionally, as an integral part of the management team, this position acts as a representative of the company while promoting the values of the organization APPLY