The Golf Coaches Association of America in partnership with FlightScope announced that Christiaan Maas of University of Texas and South Africa, Octavio Laurent of University of South Carolina Beaufort and France, Alvin Su of University of Rochester and China, Iver Sokhan-Sanj of Keiser University and Norway, and Abe Bignell of McLennan Community College and England are recipients of the 2026 Gary Player International Golfer of the Year Award presented by FlightScope. The award is given to five outstanding collegiate golfers from outside the United States, one each for NCAA Divisions I, II, and III, as well as NAIA and NJCAA.

Wearing the latest Galvin Green high-tech clothing, Stefano Mazzoli delivered the biggest moment of his career on Sunday after claiming a thrilling maiden DP World Tour and PGA TOUR victory at the Corales Puntacana Championship in the Dominican Republic. The 29-year-old Italian produced a sensational final round 66 in sweltering Caribbean conditions to overturn a four-shot final-round deficit, before holing a stunning 24-foot birdie putt on the 72nd hole to secure a one-shot victory on 20-under-par

“What’s the catch?” That’s the question Alfonso Martinez hears most often when he tells fellow golfers about GolfN’s rewards program — right before he tells them about the time he won a golf trip to We-Ko-Pa Resort in Scottsdale, Arizona. A longtime member of the app’s community, Martinez has spent two years converting skeptical buddies into believers, one redeemed prize at a time. This is the story that convinced him. For good.

Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce the appointment of Lauren Van Tussenbroek as Executive Vice President of Troon’s HOA Management division. In her new role, Van Tussenbroek will lead the company’s HOA management platform, supporting Troon’s continued expansion into amenitized community management and lifestyle services.

Brian Seltzer, student at Penn State University and two-year GCSAA member, is the winner of the 2026 Allan MacCurrach Jr. Award of $10,000 from the Golf Course Superintendents Association of America (GCSAA) through the GCSAA Foundation. Seltzer will be honored at the 2027 GCSAA Conference and Trade Show in New Orleans.

SQAIRZ, the performance footwear company redefining how athletes generate power through improved balance, stability and ground-force production, today announced the renewal of its partnership with professional softball star Rachel Garcia and a new partnership with fellow Team USA standout Morgan Zerkle. The agreements underscore a growing recognition among elite athletes that footwear can play a critical role in maximizing athletic potential because every swing, pitch and step begins with the ground.

Greenlight Advisors, with the support of its strategic industry partners—National Golf Foundation, National Golf Course Owners Association, and International Association of Golf Administrators—today announced that registration is now open for the 2026 U.S. Golf Study, a nationwide performance intelligence and benchmarking initiative designed to help golf facilities improve financial performance, operational efficiency, capital asset stewardship, and player experience through confidential benchmarking, trusted data, and actionable industry intelligence. The strategic industry alliance reflects a unified commitment to advancing data-driven decision-making throughout the golf industry.

The golf tech industry has been moving fast this year. As someone who spends a massive amount of time analyzing, testing, and coaching with indoor golf setups, I’m always tracking how hardware and software evolve. The barrier to entry for high-quality data is dropping rapidly, and this year’s crop of launch monitors is proof that you no longer need to remortgage the house to get a highly accurate practice environment. There have been some exciting launch monitor releases in 2026, with tech improvements that are shifting the landscape. See the list here.

PuttBuddies, the fastest-growing licensed golf brand that is redefining golf accessories by fusing pop culture with the game, has partnered with RepSpark to expand its wholesale program. By joining RepSpark, the No. 1 B2B eCommerce platform in golf, PuttBuddies aims to expand its retail footprint and drive exposure to new accounts and customers, including golf courses and specialty retailers.

Flyway Hats, a premium performance headwear brand and official licensee of the PGA TOUR, is collaborating with the Advocates Professional Golf Association (APGA) to provide customized performance golf headwear to celebrities and guests at the inaugural APGA Michael Eaves Classic and Celebrity Pro-Am, July 27-29, at TPC Louisiana in Avondale, Louisiana.

Youth on Course – the nonprofit organization providing youth with access to life-changing opportunities through golf, and Textron E-Z-GO LLC, a Textron Inc. company and a leading designer and manufacturer of golf cars and utility vehicles, announced that Youth on Course Board Member Brandon Ebert will embark on a first-of-its-kind fundraiser golfing across Kansas to help remove financial barriers and expand golf access for youth nationwide.

MESSY TEDDY, the premium golf lifestyle apparel brand known for outfitting golfers who refuse to blend in, today announced it will unveil its Spring 2027 collection during the PGA Frisco Buying Summit on July 28 – 29, 2026 in Frisco, Texas. Golf professionals, green grass buyers, resort merchandisers and retail partners are invited to visit Booth #410 for an exclusive first look at the collection before its broader market release.

La Reserva Club, located in Spain’s golf capital, Sotogrande, has achieved its highest-ever placing in Golf Digest’s Spanish golf course ranking, being named the 6th best golf course in the country. This position further cements Sotogrande’s reputation as one of Europe’s premier modern golf destinations.

The influential ranking places La Reserva Club alongside some of the most celebrated golf courses in the country and marks the highest position the course has attained in the publication’s rankings.

PGA Professional Roger Gunn from Golf Development Complex provides a thoughtful way to choose smart targets on the golf course. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/RogerGunn to learn more about instruction from Roger Gunn. WATCH

Technique, turf conditions, and shot selection. Go inside a short game lesson with PING Brand Ambassadors Joe Mayo and Shane Bacon. WATCH