Troon announced the launch of Access, a fully integrated golf ecosystem that brings together tee time booking, subscription savings, loyalty rewards, and e-commerce into one connected platform. Branded as “A New Era in Golf Rewards,” Access is designed to reward golfers for their loyalty while making it easier than ever to book, play, earn, and shop. Access is comprised of four core components: a modern tee time booking engine at GolfWithAccess.com, a free rewards program called Access Loyalty, a paid subscription offering known as Access Premium, and an integrated online retail experience, the Access Shop

AmbassadorTrack, a leading influencer and brand ambassador marketing platform, is proud to bring their clients an innovative new tool for determining the media value of their social media influencers. Designed to bring unprecedented transparency and accuracy to influencer marketing, this cutting-edge feature empowers brands and agencies with a fully customizable approach to evaluating influencer media value.

Ryan Standifird, golf course superintendent at Longbow Golf Course in Mesa, Ariz., and Kurtis Wolford, director of golf course maintenance at both Ancil Hoffman Golf Course in Carmichael, Calif., and Campus Commons Golf Course in Sacramento, Calif., have received Grassroots Ambassador Leadership Awards from the Golf Course Superintendents Association of America (GCSAA). The Grassroots Ambassador Leadership Award, presented in partnership with The Toro Co., recognizes and honors individuals who have demonstrated growth in advocacy and advancement of the GCSAA Priority Issues Agenda through congressional outreach and relationship development with a member of Congress. 

The Pennsylvania Golf Course Owners Association (PGO) has announced that smbGOLF, a golf industry consulting and data company led by Mike Hendrix, has been selected as the Official Technology & Data Partner of the association. Through this partnership, smbGOLF will provide PGO members with technology insights, industry data, and strategic guidance designed to help golf course owners and operators make stronger operational and business decisions.

AM GOLF has been selected to power the AMPTour, highlighted by live scoring and leaderboard functions across multiple, two-day tournaments across Florida in 2026. Through the AM GOLF app, elite players competing in each tournament know in real time where they place, hole by hole, and their rankings in the AMPTour standings. AM GOLF also allows for live streaming, and socialization among players.

With March Madness just around the corner, Ahead continues to build momentum in its rapidly growing collegiate headwear business, strengthening relationships with campus retailers nationwide and introducing innovative new designs that celebrate school spirit. Ahead’s collegiate division has experienced significant growth as the company’s dedicated sales team works closely with campus stores and retail vendors across the country to deliver distinctive headwear that resonates with students, alumni, and fans alike.  One of the highlights of Ahead’s lineup is the introduction of the Playbook Collection, a bold new approach to collegiate headwear.

Bad Birdie has officially selected RepSpark as its B2B eCommerce partner. This collaboration is meant to accelerate Bad Birdie’s wholesale footprint to provide retail partners with a premium, streamlined ordering experience that matches the brand’s high-energy aesthetic. Since its inception as a side hustle in a founder’s apartment, Bad Birdie has undergone a meteoric rise. The brand secured a deal on Shark Tank, opened flagship retail stores, and signed on professional athletes.

Replaceable spikes continued their dominant start to the 2026 season with victories across the game’s leading professional tours, including two more wins on the PGA TOUR, extending the streak to nine consecutive PGA TOUR events won by players wearing replaceable spikes. The latest victories came at the Arnold Palmer Invitational and the Puerto Rico Open, reinforcing the continued preference for replaceable traction among the game’s best players.

It takes a strong team, planning, and training for a golf facility to be recognized as one of the friendliest in the country. And that’s exactly what’s in place at Woodlake Country Club in Vass, N.C. So, when it was announced that Woodlake was no. 2 on GolfPass’ “America’s 25 friendliest Public Golf Courses – Golfers’ Choice 2026,” it wasn’t a total surprise.

A long-running tradition continues at Rio Verde Country Club, where the Women’s Golf Association (WGA) raised $100,000 for the Sojourner Center during the club’s annual Sojourner Charity Event on March 3. With this year’s results, the event has now generated $315,500 over the past nine years in support of the Phoenix-based nonprofit, which provides shelter, counseling, and transitional support for survivors of domestic violence, sexual violence, and human trafficking.

PGA Professional Cory Scoggin from The Farms Golf Club walks you through the proper set up for chipping. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos. WATCH

Do you know How A Line On Your Golf Ball Can Improve Your Contact And Roll? In this video, Ken Martin, PGA Certified Professional Instructor at Keiser University College of Golf demonstrates how you can make the golf ball fly or roll by striking it below the equator. WATCH

Welcome back to the 2 v 2 Series, an absolute cracking episode with David Bentley and his mate Paul. WATCH