The Yards Golf App today announced the launch of Yards-ee! Golf is a fast, skill-driven daily competition that lets golfers play in minutes and compete nationwide for their share of $5,000 in weekly prizes. Yards-ee! Golf brings real golf decision-making to a quick-play format—players make strategic dice selections on every hole, choosing when to play conservatively and protect a score or go for broke to chase a big result. It’s a skill-forward game of strategy, odds, and execution, with outcomes ranging from Condor to Double Bogey.

True Spec Golf, the premium brand-agnostic club fitting company, worked with TaylorMade’s Director of Product Creation to break down the new Qi4D drivers. They’re engineered for speed and are the fastest drivers TaylorMade has ever made. Then True Spec’s fitters took them into the bay to see how that speed shows up in the different models. 

Textron E-Z-GO LLC, announces Onyx™, the next generation in-vehicle solution for its Pace Technology® platform. Available on E-Z-GO® and Cushman® ELiTE series vehicles, Onyx provides an industry-leading ultrawide high-definition screen with pinpoint GPS positioning accuracy, further enhancing the on-course experience for golfers and providing course operators with additional capabilities to manage their facilities and engage their customers.

Clarity.Golf today announced the launch of the Cicero World Junior Golf Rankings, a new global junior ranking framework, and confirmed that Cicero has been agreed as the official rankings system for the Swifts Schools Golf Tour. The Swifts Schools Golf Tour encompasses nearly 100 school golf programs across the United Kingdom and, in practice, defines the landscape of organized competitive school golf in the UK.

The Club Foundation announces the 2025 LaRocca Family Executive Scholars. The scholarship provides support to mentor-mentee teams, including one established, experienced club leader and an aspiring, emerging club management professional.   

The opening week of the professional golf season delivered immediate confirmation of the continued performance advantage of replaceable spikes, with victories on both the PGA Tour and DP World Tour and overwhelming adoption among the game’s top finishers. Across both tours, the opening week of the season demonstrated how replaceable spikes continue to play a decisive role when tournaments are decided by the finest of margins.

Clarity.Golf today announced a long-term strategic alliance with InRange, founded by Nick Longley, to integrate Clarity’s Cicero framework into InRange’s global network of instrumented driving ranges. This alliance is a rare meeting of two worlds: Nick Longley’s instrumented-range revolution and Bill Bales’ decades-long work in golf measurement, instruction systems, and simulation. 

River Ranch Golf Resort, a new destination set atop the bluffs of the Snake River near Pasco, Wash., today announced plans for its first golf course designed by world-renowned architect and Pacific Northwest resident David McLay Kidd. River Ranch Golf Resort brings together golf, land and hospitality in a setting shaped by ancient floods, a historic river corridor and decades of careful stewardship.

The PGA of America has named Jackie Endsley as Championship Director of the 2026 PGA Championship, scheduled for May 11-17 at Aronimink Golf Club in Newtown Square, Pennsylvania. Now in her ninth year with the PGA of America, Endsley has served as Championship Director for six PGA of America Major Championships, including the 2020 KPMG Women’s PGA Championship contested at Aronimink.

The Masters Tournament, The R&A and the USGA today announced that the 12th Latin America Amateur Championship will return to Mayakoba’s El Camaleón course in Playa del Carmen, Mexico, January 14-17, 2027. The Championship was previously held at Mayakoba in 2020. Founded by the Masters Tournament, The R&A and the USGA in 2014, the Latin America Amateur Championship was established to further develop amateur golf in South America, Central America, Mexico and the Caribbean. The event annually moves to top courses throughout Latin America and showcases the sport’s rising talent in the region.

Five Forts Golf Club at The St. Regis Bermuda Resort invites discerning golfers to experience the game in its most refined form—where dramatic Atlantic Ocean views, rolling coastal greens, and timeless sophistication define every round. Set high above Bermuda’s rugged coastline, Five Forts delivers a distinctive golf experience shaped by ocean breezes, strategic design, and unforgettable scenery. The course pairs classic shot-making with modern luxury, creating a setting where the pace slows and the quality rises.

The PGA of America today announced its 2026 National Award Recipients at the 73rd PGA Show in Orlando, Florida. The awards class is headlined by PGA of America Golf Professional of the Year Brian Crowell; PGA of America Teacher & Coach of the Year Bernie Najar; and PGA of America Golf Executive of the Year Sean Palmer. The Association annually recognizes 13 award recipients for their extraordinary accomplishments and efforts within the golf industry, standing out among more than 30,000 PGA of America Golf Professionals.

TITE® Eyewear is set to make its brand debut at the PGA Show January 20-23, unveiling golf’s most advanced performance lens technology engineered exclusively for the game. Developed with input from elite players and Tour Caddies, TITE’s patent-pending lens is tuned to reveal every contour, break, and subtle detail of the course. The debut collection features TITE’s proprietary lens in three offerings across five frame models, available to experience at Demo Day and Booth 3802 in the New Product Zone.

Some of the top media in the business took top honors in the 32nd Annual ING Media Awards program. Results in 12 categories were announced Wednesday at the 2026 PGA Show. John Steinbreder of Global Golf Post won first place in the Profile Writing Category with his article “The Medici of Golf.” Steinbreder also added four Outstanding Achiever awards in other categories for a total of five awards, tops this year.

INNOXONE returned to Orlando with a standout presence at Demo Day, held one day prior to the opening of the 2026 PGA Show, drawing steady crowds and strong media attention throughout the day. RoboCaddy introduces a new category in golf mobility, allowing players to seamlessly walk when they want and ride when they need within a single, compact platform. The product generated strong interest from golf course operators and media outlets, many of whom were on site capturing first impressions and reactions to the innovation.

Early conversations at the 2026 PGA Show are revealing a clear and consistent theme among golf course operators: while the industry has benefited from several years of exceptional demand, leaders are now focused on how to sustain revenue as growth inevitably stabilizes. After dozens of conversations with property owners,general managers, management company executives, marketing leaders, and multi-course operators during the opening day of the PGA Show, Gallus Golf reports a growing emphasis on engagement, loyalty, and data-driven communication as core strategies for long-term financial stability.

Oars + Alps, the premium men’s grooming brand built for active, outdoor lifestyles, will debut its latest innovation at the 2026 PGA Show: the Skin Saver Collection. This new line of hypochlorous acid sprays is engineered to help golfers keep their skin clean, calm, and refreshed from the first tee to the final putt. The collection will be showcased at Booth #4251 during the PGA Show.

Golf Live, the market leader in providing software solutions that help coaches scale their business while providing access to the world’s best coaching minds, will be hosting four of the top coaches in the world at their booth today at 3 pm for a Panel Discussion. Mark Blackburn (ranked #1), Chris Como (ranked #2), Mike Malaska (Legacy Instructor), and Erika Larkin (Top 50) will be on hand to share their insights into coaching in today’s ever-changing environment.

In this episode of Tech Caddie, host Mike Hendrix, Founder and President of smbGOLF, sits down with Rusty Grimm, Founder of Rustic Golf Properties, to break down how he went from buying his first golf course to owning and operating six golf courses across Wisconsin.

Rusty shares his hands-on path into golf, starting as a cart kid at age 13, eventually purchasing the course he grew up working at, and then scaling through creative financing, fast-moving acquisitions, and local banking relationships. The conversation also explores how Rustic Golf Properties expanded into stay-and-play golf without owning the hotel side of the business. WATCH

The Quiet Please Golf Podcast is back and we’re welcoming special guest co-host Jake Stoutland to the tee box. We’ll dive into Jake’s latest course reviews, take a hard look at Christian’s Eagles unraveling in the playoffs, and ask whether Andy Hydorn’s LIV Report suddenly got a little more interesting this week… haha! From fairways to football to a few unexpected storylines, it’s shaping up to be a lively mid-winter round you won’t want to miss. WATCH

Join host Doris Muscarella on this empowering episode of The Traveling Golf Diva as she tees up an inspiring conversation with Cheryl Nicolazzo, author of the dynamic new book Power Golf: Drive Your Business to Success!. Discover how golf isn’t just a game—it’s a powerful tool for networking, building relationships, and accelerating professional growth. LISTEN