
NEWS
Motocaddy Introduces Next-generation Electric Caddies
Motocaddy, the world’s leading electric golf caddy brand, has unveiled a new lineup of premium electric caddies for U.S. golfers, featuring cutting-edge technology, refined modern aesthetics and enhanced on-course performance.
Headlining the range are upgrades to the award-winning M7 GPS REMOTE and M7 REMOTE, alongside the new M5 GPS DHC and M1 DHC models, each engineered to deliver a smarter, more intuitive walking experience.
The new models showcase strikingly modern looks with cleaner lines, premium finishes and a streamlined chassis that reflects the continued focus on performance-led design. The new GPS models incorporate high-performance full-hole GPS mapping through the caddy handle to deliver game-enhancing features at the fingertips of golfers.
Stuburt Golf Engages Wedge Golf Company to Build Worldwide Brand Identity
Stuburt Golf, one of the game’s most enduring British brands, has engaged Wedge Golf Company to craft a brand identity that draws on its unique heritage, in advance of its launch into the U.S. market.
Wedge Golf Company works with some of the biggest brands in golf, creating stunning visual assets that illustrate brand identity and tell stories that connect with golfers. With 2026 set to be a milestone year in the brand’s 166 year history, Stuburt owner Graeme Stevens is excited for the opportunities that the new partnership with Wedge will inspire.

APPAREL
PUMA Golf and Reigning Champ Release Power Fades as the Sun Fades Capsule
PUMA GOLF and REIGNING CHAMP released the POWER FADES AS THE SUN FADES collection today, an apparel, footwear and headwear collaboration honoring the underdog’s relentless pursuit of precision, perseverance and performance. The limited-edition capsule is built for athletes who are hungry and striving for the next level in their search for greatness – the embodiment of “what you practice in the dark shines in the light.” Rickie Fowler will debut the Power Fades as the Sun Fades capsule at The Genesis Invitational beginning Feb. 19. Along with Rickie Fowler wearing the collection at Genesis, fellow PUMA Golf ambassador JJ Spaun will also wear pieces from the collection throughout The Genesis Invitational.
SQAIRZ Launches Insider Access to Men’s 2026 Golf Footwear Collection
SQAIRZ today announced insider access to its 2026 men’s golf footwear lineup, showcasing the most technologically advanced and style-forward collection in the brand’s history. This line includes SPEED3™, SPEED2™ Mesh, ProS2™, and a colorway expansion of SPEED3™ SL. All these models will be available in wide sizes. The collection stands as the brand’s most expansive men’s offering since launch, thoughtfully developed to serve a broader spectrum of golfers, conditions, and performance preferences. The biggest upgrade in every 2026 model features the Blumaka® Anti-Slip Performance Footbed built right in, a premium added $60 value golfers usually buy separately.
TRUE linkswear Expands Future Staples Apparel Collection
TRUE linkswear (TRUE), creator of ultra-comfortable modern golf footwear designed for walking on and off the course, announces three new additions to the Future Staples (FS) apparel collection; Quarter Zip, Crewneck, and Overshirt. The Future Staples collection is a core division of the TRUE portfolio, featuring footwear and apparel designed through “selfish innovation” for golfers who demand performance, versatility, and comfort in every condition.

PEOPLE
Evergreen Partners Names Tom Hogan as President
Hogan brings more than 30 years of senior leadership experience across luxury hospitality, private clubs, golf operations, and real estate development. He will partner with Evergreen’s executive team to lead their owned and operated portfolio, with focus on operations, capital planning, asset stewardship, and disciplined portfolio growth. Hogan served as CFO at Augusta National Golf Club and Discovery Land Company, where he was responsible for finance and accounting, capital planning, and operational execution across highly complex, world-class private club and hospitality platforms. He also held senior leadership roles with The Ritz-Carlton Hotel Company.
Dormie Network Announces New Leadership at Ballyhack
Officials at Dormie Network, a national network of private destination golf clubs, announced today the appointment of Joe Moultrie as General Manager of Ballyhack Golf Club, a Lester George–designed course located in Roanoke, Virginia. Moultrie, a graduate of the University of Alabama at Birmingham with a Bachelor of Arts degree, is a Certified Club Manager (CCM) through the Club Management Association of America (CMAA) and brings more than 13 years of experience in private club and hospitality management to Ballyhack.

Reach Golfers Looks to Expand Its Presence in the Southeast U.S.
Reach Golfers, the connected golf GPS ecosystem for courses, players, and brands, is hiring its first Sales Executive to run the Southeast Region, based in Florida, Georgia or the Carolinas. Are you passionate about golf and excited to bring innovative solutions to courses and clubs nationwide? APPLY
Sales Representative - Autonomous Mowing Solutions
Autonomous Mowing Solutions is a rapidly growing company based in Woodbridge, NJ, specializing in autonomous turf equipment for commercial and residential clients. Our solutions include robotic mowers, range pickers, and bunker rakes designed to modernize golf course and grounds maintenance. As a new company within an emerging technology sector, we offer significant growth opportunities. APPLY
Golf Course Superintendent- Windham Mountain Club NY
Windham Mountain Club is seeking a strategic, hands-on Golf Course Superintendent to lead all agronomic operations. This role is responsible for the complete care, conditioning, and long-term performance of the golf course, grounds, infrastructure, and equipment fleet. The Superintendent will continue building systems, culture, and operational discipline that elevate Windham Mountain Club’s golf experience for decades to come. The Superintendent will work cross-functionally with resort leadership to support year-round programming, signature events, and peak season execution. APPLY





