Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Rob Spellman of Golf Aficionado Magazine talks about British Golf Trips do’s and don’t’s. New episodes published every Thursday

Leveraging artificial intelligence to optimize the value of its immense website of intellectual property, Proponent Group has set up a custom GPT tool and located it front and center on its member-only website, proponent-group.com.

The GPT, currently in beta stage, debuted in mid-May and has shown a steadily increasing frequency of use by the golf instructors who make up Proponent Group’s 500-plus membership.

Play It Again Sports, Before Matt Boldy became a Minnesota Wild forward, Olympic gold medalist and American Century Championship competitor, he bought his first golf driver at a Play It Again Sports® store in Dedham, Massachusetts. This week, that story comes full circle.

The New Jersey PGA Section (NJPGA) and its charitable arm, the New Jersey Golf Foundation (NJGF)—in conjunction with the PGA of America REACH Foundation—named Makenna Jones as a PGA WORKS Fellow. The PGA WORKS Fellowship, established in 2017, is one of the most valuable entry-level opportunities for individuals from all backgrounds to gain experience in the golf industry.

Turtleson, creators of striking, sophisticated apparel for discerning customers, proudly announces the appointment of Andrew Lamie, PGA, MBA as the newest territory account manager for Tennessee and Kentucky, bolstering the brand’s footprint in the region. A Turtleson alum, Lamie’s return signals the brand’s nationwide momentum and continued investment in key markets.

1️⃣ Arccos announced a new partnership with Meta to deliver the competitive edge dedicated golfers demand via AI glasses. The integration will create a seamless and hands-free AI-driven performance experience that merges real-time coaching and analysis.

2️⃣ L.A.B. Golf and Uncrustables®, the iconic brand known for its beloved crustless sandwiches, announced a one-of-a-kind collaboration with limited-edition collection features custom VZN.1i, DF3i, and OZ.1i putters alongside matching headcovers, apparel, towels, divot tools, and ball markers.

3️⃣ Tributer Resort announced plans for a new private, 18-hole championship golf course by Tiger Woods’ TGR Design. The project further expands TGR Design’s portfolio of world-class golf destinations and is the second championship golf experience at Tributer Resort.

4️⃣ PUMA GOLF released the SHOWTIME Ignite Elevate 2 golf shoe, the limited-edition shoes merge the Tour-proven performance of the Ignite Elevate 2.

5️⃣ Bridgestone Golf launched its USA 250 Capsule to celebrate 250 years of American heritage through the lens of championship golf and Tour-level performance.